Produce evidence-based content. That’s where you write articles that include information you have discovered about issues that matter to your constituent audience. People love stats and measurement when it relates to things they care about. Give them proof that they can use with other people to demonstrate a point.
Why evidence-based content works
You provide value to some who is trying to prove a point in their own life – usually around work. when you can provide statistics it can help someone ground an argument in fact that can be pointed at. And notice you are helping someone with their content or business. That makes you a useful source and useful source are considered experts and considered valuable. That breeds trust and trust needs to be present for a sale to occur. People buy from people and organizations they trust.