How to build backlinks with a press release

build backlinks with a press releaseLearning to build backlinks with a press release should be key to your SEO strategy. Media sites are notoriously high authority in the SEO world. It makes sense because people go to them for information and news. They also move a lot of content daily. Often multiple times per day on a variety of topics that matter to people that visit them. So Google scores them high.

Is it any wonder that the following famous media outlet websites have very high authority. Here’s a brief list with media site authority values:

nytimes.com – PA (homepage): 38 | DA: 82
washingtonpost.com – PA (homepage): 35 | DA: 79
forbes.com – PA (homepage): 83 | DA: 80
foxnews.com – PA (homepage): 22 | DA: 75
engadget.com – PA (homepage): 29 | DA: 75
cnn.com – PA (homepage): 33 | DA: 80

DA = Domain Authority – A ranking of website authority on a scale from 0 to 100.
PA = Page Authority – A ranking of a specific page on a website that is a measure of its authority on a scale from 0 to 100.

Getting a link on these websites would give your site a crazy big authority boost. Now, that is not always easy. You have to be newsworthy. So if you are optimizing a local plumbing site it may seem unreachable. (Though hint: It’s not.)

You see you can get on to top media websites through bloggers that post on some of them. Forbes.com and Engadget.com specifically. (If interested, contact us and we can usually get your link on either site through some connections. However, blogger outreach on high-authority media websites can be expensive.)

Nevertheless, you can do just as well getting on high authority media sites that are lesser known but have DA ratings of 30, 40 and 50. What if I told you if you spent $350 to $750 you could end up on 3 to 20 sites? Like these:

Here is how:

Put together a press release and contact one of the PR newswire services like newswire.com, prweb.com or there are a number of other services.

How to get SEO authority from a Press Release

Here’s how to build backlinks with a press release – our step by step guide:

1) You write 500 words about something of interest about your business or what your business offers or sells. It should be interesting, unusual or newsy.

2) Link to your website in the press release. Use the keywords you want to optimize for. So if you want to rank on Google for best plumber in Houston, then in the 2nd or third paragraph on the 500 word release you might write this:

“For some customers, Heaton Plumbers is considered the best plumber in Houston

The link would go to a page on your plumbing site that you are being optimizing for the keyword phrase best plumber in Houston.

3) You submit it to a news release distribution service. Ensure they guarantee that you will get posted on a few sites whether the media shows interest in your press release or not. (Some will put you on their site as well as sites like Yahoo News.)

4) If you get press attention great. But that is not the point. You want your release (and backlink) posted to a high authority media web site.

Google will eventually index the press release (can take 30 to 90 days) and you should see new backlinks to your site. The site will begin to rise in the Google results for the keyword you have optimized for.

This can be hit and miss, plus a fair amount of work.

If you want more certainty, book our SEO PR service. We’ll write the press release, get you on a service help you choose the right keywords and webpage to link to. We can get you on a minimum of 5 authority media sites with a DA of 20 to 60. The last release we did got on 24 media sites with a DA range of 27 to 61 – including 7 that have a DA of at least 60.  See image below.

Questions about this? Contact us.

Andy Walker

Andy Walker

CEO/Senior Strategist at Cyberwalker Digital LLC
Andy Walker is CEO and Senior Strategist at Cyberwalker Digital. He is the author of five books and is a well known technology expert. Andy is a former G4TechTV host and currently appears in the media as a commentator of the Internet and all thing technology. He is co-authoring the book "Super You: How technology is revolutionizing what it means to be human" with CWD's Kay Svela.