All posts by Andy Walker

Andy Walker is CEO and Senior Strategist at Cyberwalker Digital. He is the author of five books and is a well known technology expert. Andy is a former G4TechTV host and currently appears in the media as a commentator of the Internet and all thing technology. He is co-authoring the book "Super You: How technology is revolutionizing what it means to be human" with CWD's Kay Svela.

Why WordPress Is More Than Just A Blogging Platform

WordPress is just for bloggers, isn’t it? That may have once been true; however, data obtained from a survey conducted by W3Techs, has revealed that 30% of all websites are now powered by WordPress. Most notably, Disney, BBC America, Sony Music, MTV News and Usain Bolt are all using WordPress to run their websites. Therefore, if it’s good enough for these big brands, it’s more than suitable for the more demure business looking to generate blog content quickly.

In the marketing world

WordPress is a magnificent tool to utilize your business’s marketing strategies. As WordPress is a Content Management System (CMS) it effectively does everything for you other than write your content. When you’ve typed up your post, it’s as simple as publishing it and the system does the rest – it can tell your subscribers that a new piece has just been published and it allows the post to be shared across various social media platforms, meaning your site and your business are being advertised for very little effort.

Utilizing plugins

WordPress boosts a considerable number of plugins which make creating a website, creating new content, advertising your services and optimizing Search Engine Optimization (SEO) effortless. SEO is the key to driving good quality traffic to your site, which is the ultimate goal for any business. Improving your SEO also boosts your Domain Authority which can push your site up Google’s search rankings, meaning your business will be seen by more individuals. WordPress comes into its own when it’s excellent SEO you’re after as plugins, such as Yoast, help to ensure all content you create is the best it can be.

Moving your website to WordPress

If your current website isn’t currently run by WordPress, there’s no need to worry as it’s easy to transfer over to the CMS. First, you need to select a WordPress host who offers fast speeds and good customer service. Once you’re with a host, it’s as simple as installing WordPress, followed by a plugin to transfer your existing content across to your new host. You’ll also need to move your domain name over, too. Then, you’re free to select a theme, or, have a unique one designed and installed by a web developer for you, download whichever plugins you require and overhaul your site to turn it into the ultimate SEO and lead generating machine.

So many great businesses and organizations can’t be wrong in using WordPress to host their content. Therefore, now’s the time to take the plunge and move your site over to their CMS system to create the ultimate site to enhance your business leads.

How detailed niche content drives traffic

Bobcat specsIf you ever wondered what makes great content that drives good traffic and search engine love, then here’s a quick case study.

I am going to show you how to create a page that ranks well because of highly targeted niche content using these steps

  1. Provide great content on a site where not much else exists.
  2. Do it better than the competitors.
  3. Be comprehensive and provide valuable content.
  4. Offer video and downloads as well as embeds where merited.
  5. SEO it properly so it can be found

Underserved niche topics on the web

We operate a site called WrenchIQ.com which specializes in construction repair manuals. Now that may seem like an odd business for a marketing company to be in, however we are always on the lookout for underserved niche topics on the web.

This gives us a chance to hone our skills in SEM, SEO and content marketing, but also in ecommerce. We own a few of these including WarehouseIQ.com, which serves the forklift industry. We also run Soursopstore.com and AboutSoursop.com which deals in  tropical fruit and leaves sales that has a reputation to fight cancer.

Anyway, back to WrenchIQ. On this site we did an analysis using the Ahrefs.com tool to see what works to drive traffic on this topic. We discovered the big traffic trend for people who search for construction truck specifications.

Bobcat specs are super niche

Specifically Bobcat specs. Now a Bobcat is a small 4.5-ton digger that is known as a skid-steer loader. And it turns out that thousands of people every month look at the specs of the various models. So we built a page about the various Bobcat specs, like this one which lists Bobcat 753 specs. We built images from the manuals we had. We transcribed all the key specification of the loader and we embedded a spec sheet. This provides an indepth look for anyone interested in the equipment to at a glance understand it specifications. And we do it better than any of the competitors.

This has Google raise its position to the top 10 search results (SERPs) as it is not that competitive, yet there is good traffic to be had of we rank well.

How to win search traffic with niche information on the web

So the take aways are this:

  1. Provide great content where not much else exists.
  2. Do it better than the competitors.
  3. Be comprehensive and provide valuable content.
  4. Offer video and downloads as well as embeds where merited.
  5. Be sure to do your keyword research in a tool like AHREFS.com and ensure you optimize the onpage keywords selected.

Do this for any site and any topic and you will find you will rank better than anyone else and win the traffic you want.

The key takeaway:

Cover content no one else is doing well, do it better, and serve the audience that seeks it. They will come, because Google will send them.

Andy Walker is chief strategist for Cyberwalker Digital. Reach him at [email protected].

 

 

 

The digital marketing tools we recommend and can’t work without

We use a lot of tools in our digital marketing practice at Cyberwalker Digital, so it’s safe to say that we’ve have found some of the best over the years. Added to this list, if you need Digital Marketing professionals take a look at titaniumclicks.com.

There some that we simply can’t live without. So here is a list of the tools we love and highly recommend.

Infusionsoft

SumoMe

LeadPages

Shopify

Serpbook

Ahrefs

Shopify

The new rules of SEO: How any business can benefit

Search engine optimization is changing quickly thanks to new technologies introduced by Google in the past two years. New artificial intelligence tools build by the search giant helps the company scan a website and learn how authoritative and complete its content. The results of this study will provide a good window into whether or not the herb interferes with traditional medications or is well-tolerated and effective. Though, the fact that mods for vapes are already being used are positive signs for the results of the trial.. This new capability can be leverage by a new SEO tactic called semantic SEO. Let’s use a Tampa business to demonstrate how this works. In this technology article checkout this wrist dive computers.

First let’s define semantic SEO:  Semantic SEO refers to search results that don’t contain your exact search term, but answer the question you ask. When you search for “fried seafood appetizers in Tampa“, Google examines the the relationship between the words, how they work together, and it will try to understand what the words mean and come up with a cohesive response. On other related news about business please visit Fudzology.

Let’s say a Tampa restaurant wants to rank well for seafood related keywords. In fact, let’s be more specific. It wants to rank for “conch fritters in Tampa“.  That would likely be a search term someone who is hungry for the famous fried shellfish snack might type into Google as a search when they are either in Tampa or headed to Tampa. This Top SEO Professional can help you out bigtime with your websites ranking.

What would a restaurant need to do to rank well for this term under the new semantic SEO rules. By the way do you have any idea How to Choose an SEO Consultant or SEO Expert in Brisbane? if none, look for www.webgator.com.au to watch the video about the difference between a SEO consultant and a SEO expert.

3 Reasons to Add Direct Mail to Your Digital Marketing Efforts

Direct MailDuring a time in history where most organizations have shifted their focus to digital marketing efforts, the use of traditional methods have started to decline. One marketing method that has declined in volume is direct mail. In 2016, 149.4 billion pieces of direct mail were sent to consumers, which was less than in recent years. Despite fewer items of direct mail being sent out, the rumor that it is no longer an effective strategy has been proven to be false. In fact, according to the Data & Marketing Association, “customer response rates [have] increased year-over-year by an impressive 43%.” With digital marketing capturing the focus of so many business owners, it pays to re-assess the value of direct mail.

Not totally convinced that digital marketing and direct mail can co-exist? Here are three solid reasons to add direct mail to your marketing efforts. When you need the most comprehensive and flexible application with out-of-the-box functionality to fully comply with current and future legislative requirements for global compliance, visit regulatory compliance software to learn more.

Digital marketing doesn’t reach everyone

If you’ve been considering working with a direct mail agency, there are strong reasons for you to do so. Even though companies now have the power to send their messages to people across the globe through email or social media, they cannot reach everyone. Why? Access to the internet and to email still remains a challenge for certain individuals. Senior individuals, for example, can not easily be reached through social media platforms, and through other forms of digital communication. While more seniors are using the internet than ever before, they are not as likely to shop online or respond to special email offers/marketing campaigns. Direct mail creates the opportunity to reach all individuals, including ones that your digital campaigns cannot.

Provides a great way to follow up after digital marketing campaigns

Direct mail is an excellent tool to use to support your digital marketing campaigns. After sending emails to your audience, you can follow up with them using a catalog, flyer, or other piece of mail to help remind them of your special promotions and offers. Reaching out to your audience through multiple marketing methods can help reinforce your message, and keep your brand top of mind.

Adds a level of trust and credibility

For the more skeptical members of your audience, adding direct mail is an exceptional way to enhance your organization’s credibility and to build trust. In a world full of online scams and people posing as real organizations, having a tangible piece of material with complete contact information helps provide people with a trustworthy way to interact with your company.

Blending digital marketing and direct mail

To stay connected with your audience, having a solid marketing strategy is essential. Your company does not have to make a decision between digital marketing and traditional marketing methods (such as direct mail). Instead, creating a healthy blend of the two can help you reach more people, easily follow up with your audience, and build credibility.

Learn what content ranks well on Google and Bing

What content ranks well on search engines?
What content ranks well on search engines?

Search engines like Google and Bing love good content that is helpful and useful to people, so if you produce it, your site will rank well. But here are some tips on what content ranks well:

  1. Detailed unique content that best answers the keywords typed in by a searcher.
  2. Longer quality content with word counts of over 1000 words will rank (as a rule) over shorter content. That said shorter content will also rank if it gives a great answer.
  3. Unique content not found anywhere else. Copying existing content that everyone has won’t attract better rankings. But if you create content that no one else has created or produced it in a way that is unique and useful then it will rank better.
  4. Good content will be linked to by other sites which give it credibility so this is a huge factor in the validation of good content.
  5. Content with mixed media types also ranks well, so ensure you include when available related videos, image galleries, audio embeds, related social media content (ie dynamically show the latest or best tweets or posts about the topic.
  6. Content that is written in good English (or your language). Spelling and grammar also count.
  7. And this is the best advice that produces solid ranks that we have discovered in our SEO practice, above all: **Create clusters of related content.** For example, if you produce content about the best dog food, then a cluster of content that answers these related questions search engines will define it as content that ranks well and promote it accordingly:
  • Which brand of dog food is most healthy for your dog
  • What is dog food made of?
  • The difference between vet-sold dog food and grocery store dog food?
  • What is the price range of dog food
  • Dog food brands and types ranked
  • What is limited ingredient dog food?
  • Reviews of all the top brands of dog food
  • What dog food do you give a puppy vs. an adult dog

As you can see in the tip above, this demonstrates a solid understand of the topic. It also demonstrates your site’s expertise on the topic and is likely unique relative to your competitors.

Content types that rank well on search engines

Here is a list of content types that also rank well on search engines.

Comparative lists:

Content that means a list that explains or compares thing and how they rank against each other.

This vs. that reviews

Comparative reviews tend to do very well then they are unique.

In-depth examination of a topic

Go long and deep and provide all the answers in one long helpful article.

Related videos in a cluster

Create content focused on embedded video that explains a common or related topic

How to content

How to content is the king of web content. If it answers a question or shows you how, then it stands a good chance of ranking well as most people go looking for that kind of content to solve their problems.

Related to the topic” What content ranks well”, see also:

Intro to URL shorteners

URL shortenersSometimes you just need a shorter web address also known as a URL. So this is an intro to URL shorteners.

These are useful to share long addresses in email and social media. This especially true where sharing URLs on Twitter where a tweet is limited to 140 characters. I also use shortened addresses when sharing Google Maps URLs and Amazon addresses. That’s why I like to use any one of the following four shortcut services.

Bit.ly

The Bit.ly web address shortener offers a lots of cool features. It tracks clicks to each shortened URL. And, you can assign titles and tags to help manage them. Here is what a link to the Famous Quotes site http://quotehamster.com looks like http://bit.ly/2gyiJEK using the Bit.ly service. I also like that it is SEO friendly and since the site has a high domain authority that is handy to improve backlinks when you use it to point to a website of your choice.

TinyURL.com

TinyURL.com was the original web address shortener. The site is a bit old and tired. Still, it is quick to use and a wonderful free service. No SEO benefit to using this one though. Here what the site http://awesomelifeclub.com looks like when you shorten one of its longer addresses with TinyURL.com: http://tinyurl.com/y9wlqf26

Goo.gl

Google also got into the web address shortener game. Its Goo.gl service can track clicks. This data is public and is easy to access. Here is a page from the website http://rollerderbyroster.com shortened with Goo.gl URL shortener.  goo.gl/27dovs

Custom URL shorteners

Finally, if you want to use your own web domain as a shortener, then can register our own shorter address at Hover.com and use the company’s built in address shortening builder for free.

For example, here at Cyberwalker we registered http://cwd.link at Hover and so we have a series of short addresses used with it. For example this address http://cwd.link/dsnyc points to one of our client’s New York City location sites which has a long address of https://www.drivesaversdatarecovery.com/geographic/new-york-city-data-recovery/.

The service is available for any domain registered with Hover. And is accessible from the control panel where you manage or domains. Get $2 off our first domain with Hover using this link: https://hover.com/XYxr7Luk

Why the World’s Leading Brands Use WordPress to Power Their Websites?

WordPress hosting
What does Usain Bolt have in common with CNN, Kim Kardashian with eBay, and Snoop Dog with GM? The answer is, they all run their websites on WordPress. In fact, according to a Forbes article, WordPress supports almost 75 million websites, which is more than 25 percent of all the websites in the world. It is the preferred content management system for many of the biggest brands in the world, including Disney, LinkedIn, BBC, The New Yorker, Bloomberg, News International, and others. Here’s why.

Content is King

These days, few buying decisions, be they car purchases, vacation bookings, or restaurant reservations, are made without checking online reviews first, last time I took a vaction when I went camping, I had to read reviews from Survival Cooking for about two days. As a result of this trend, Internet bloggers and online marketers have become the new thought leaders in the world. WordPress is so widely used today because it enables businesses and individuals to easily create and present useful information, opinions, and ideas to influence the buying decisions of consumers.

Search Engine Optimization

Search engines rank webpages according to the quality and quantity of their content, as well as how frequently it is updated and refreshed. One of the main reasons to choose a WordPress hosting solution is its search engine-friendly nature. It was developed using standards-compliant high quality code and high semantic markup, which reinforce the meaning of information in webpages and web applications.

Other Benefits of WordPress

The popularity of WordPress stems from the fact that it is easy to use, without the need for expert knowledge. With more than 2,600 free templates and themes, as well as about 31,000 plug-ins available for download, there is almost no limit to its flexibility and functionality. WordPress is also safe to run on any website, and it uses open source software, making it widely supported by an extensive global community of content management system developers.

Choosing a Web Hosting Solution

To run WordPress, all you need is a domain and a web hosting service. There are numerous hosting services out there, and you can read some reviews and do some comparison shopping to find the best WordPress hosting solution for your purposes. Prices vary, but it is possible to find ways to reduce your cost, such as looking for a promotion or getting a WordPress coupon code.

Whether you have an existing website or wish to create your own site for the first time, it is worthwhile to give WordPress a try. After all, if it is good enough for Forbes and the fastest man on earth, shouldn’t it be good enough for you?

The importance of a responsive website

Whatever line of business that you are in, it is probably a competitive market out there. If yoresponsive web designu need to invest heavily in your marketing strategy to get good levels of return, then you will find this infographic very interesting. Titled: “The Importance of a Responsive Website”, the infographic provides a number of stats that may surprise you.

For instance, the fact that 67% of mobile users say that when they visit a mobile friendly site, they are more likely to buy a site’s product or service. So you can see that the user experience is really important in winning more business. Another key factor in providing a high quality user experience is having a website hosting company that provides good levels of performance, such as page loading.

The number of people that access the web through mobiles is increasing and will probably continue to grow for some time. As smartphones are becoming more popular, the 55% of web traffic that is represented by mobile users will grow further, so it really is vital that any business works around this principle.

No website, no business – this is something you have probably heard of many times. No matter if your business is small, big or if you just have an idea for a startup, your online presence will be of utmost importance for the development of your business. Web design services run by tanner grey provides quality web design services for Charlotte, NC and surrounding areas. His firm is committed to excellence from the design stage all the way to deployment of digital assets.

So having a responsive website is a big factor in this, as is having responsive email templates and content that can be easily viewed via mobile. This is another reason that video marketing is becoming increasingly popular. Video is really easy to view from a smartphone and a business can use video to sell their key features in a quick burst. These are all of the things that you should be looking into to keep your website users happy and engaged and more likely to do business with you.

In recent years, there has been a surge in accessing the internet through a mobile.

The more traditional method of using a desktop has been replaced as the number one device, with 55% of web traffic now being accounted for by mobile users. Now the impact of this if you’re a business owner is that you need to ensure your online marketing is geared up for optimum experience for the larger majority. In other words, you need to make sure that your website and any content is mobile friendly.

Backlink secrets demystified – Why backlink strategy matters

Backlink secrets demystified | SEO backlink strategy

You probably know that creating backlinks for your website is really difficult, boring and time consuming. And yet SEO backlink strategy is the most important task you can do when growing organic traffic with search optimization.

It’s almost impossible (remember I said “almost”) to rank well in Google without a decent volume of backlinks to any given web page. (You can rank without backlinks on low volume keywords however.)

But any search keywords that have any kind of real traffic volume are likely to be competitive. So, you’ll need to build backlinks to rank well against your competitors.

MORE BACKLINKS = BETTER RANKING

That is because a backlink is a vote of confidence as far as Google goes. A webpage with a lot of backlinks gets a lot of votes, and so it gets driven up the search results.

If you analyze any of your website’s competition in the search results you will notice that in most cases, a site ranks higher than yours because it has more backlinks.

In rare cases, it could have fewer and that is only because the backlinks are going from websites that have more Domain Authority or Page Authority.

You can calculate a page’s DA or PA by using either Moz.com or our favorite here at Cyberwalker Digital a site called Ahrefs.com.

WHY DOMAIN AUTHORITY IS IMPORTANT IN SEO BACKLINK STRATEGY

The DA and PA values at Ahrefs.com are a score from 0 to 100 that tell you how trusted the site and page are. This correlates to how much traffic they get and how trusted – or “authoritative” – they are.

So Amazon.com has a DA of 87

While the Los Angeles used bookstore Samjohnsons.com has a DA of 41.

If one linked to your website and the other linked to your competitor who would benefit most?

The Amazon.com link. Why? Because the backlink is from a site and webpage that has more authority.

There are two more things you need to know about backlinks when you go hunting for them.

There are two more things you need to know about building backlinks when you go hunting for them.

A BACKLINKS VALUE MATTERS

1) A backlink’s value is amplified if it originates on a site and page that has similar topical content to its target site.

2) The page authority (PA) is as important if not more important than the domain authority (DA).

The first point is pretty self explanatory. A link from a industrial car parts manufacturing page to a knitting blog is going to be suspect as far as credibility goes. However, a link from northhouse.com (a knitting supplies manufacturer) with a DA of 53 to a knitting blog is going to be really credible and will boost the knitting blog’s authority.

When you pursue backlinks ensure that the page content and site category you get the backlink from is relatively consistent with the page you are optimizing for better ranking. A B2B site should be used for a B2B site. A fashion site or at least consumer trends site should be used to enhance a clothing store. You get the idea.

To the second point, you will want to test the page authority as well as domain authority of the page you are backlinking from. Use a tool like Open Site Explorer from Moz.com or our preference the Page Explorer tool at Ahrefs.com.

Pick one then there use it to evaluate the site and specific page you are trying to rank and also the site and page you are trying to get a backlink on.

As an aside the homepage of any site has both a PA and DA.

Here is an example using our two pages on our agency site using ahrefs.com:

http://cyberwalker.com (homepage) – DA: 48 PA: 37
http://cyberwalker.com/backlink-authority/ – DA: 48 – PA 8

Notice that a backlink from our Cyberwalker.com homepage would impart much more authority than a backlink from the page (ironically) about backlink authority. That is because many more sites link to Cyberwalker.com’s homepage so its page authority is killer high.

WANT AN EASY BACKLINK? GUEST POST ON THIS SITE

In the meantime, if you want to get an easy SEO backlink strategy win for your web site and get a backlink from this (Cyberwalker.com) site (DA48), simply click here.