Category Archives: Ecommerce

Revenue boosting secrets in ecommerce

ecommerce revenue secrets

We are always hunting for new ways to optimize our clients’ online web store properties, so that they generate not only more sales, but larger average transactions. So with that I thought I’d share with you the following revenue boosting secrets for your online store.

The secrets I outline below work for all ecommerce platforms, no matter what they are, however we have found easiest implementation with two selling tools: We build all our clients stores in either Shopify or using SamCart. The former is a versatile ecommerce platform that lets you build complete stores that are highly secure and scaleable. So we start all our small clients on the platform with templated stores. We also launch our large clients on Shopify too, because it is very customizable. SamCart, meanwhile, is a shopping cart to drive direct sales, and has a wicked upsell capability.

Ok, on to our revenue boosting secrets:

1) The magic red button:

IRevenue boosting secrets in ecommercen most of the world red means stop. But we will often switch our “Buy Now”, “Checkout” or “Add to Cart” buttons to the color red (or a shade of red in same cases). We saw average uptick of 18% click rate when we did this on three different websites, and across both SamCart and Shopify. Here’s the rationale: Red is a striking color and rarely is anything on a designed page the color red. Red is an attention getting color, and people apparently love to click on red buttons. It doesn’t mean stop. It means go buy. Try it yourself. It’s a killer ecommerce hack.

2) Always Be Selling:

Secrets in ecommerce“Do you want fries with that?” is the ubiquitous question asked at McDonalds, but did you ever wonder why?

Because when people are in a buying mood they will almost always say “yes” to upsells. In fact they say yes to upsells 33% of the time, if there is a good deal to be had. That is because there is a thrill when buying and the feel good-brain chemicals keep flowing the more you keep the “buying process going. (The downside is when this subsides there can be buyer remorse when the natural high runs out, but curiously it doesn’t result too often in returns.).

3) Where the profit is:

As I said in #2, McDonald’s always asks: “Do you want fries with that?” or sometimes “Do you want to upsize that?”. Here is a second reason they do that. The item they are offering as an add-on is — get this — a massively high-margin item. There’s little profit in hamburgers, but fried potatoes? The hot little tasty savory add-on is almost all profit. So just before final checkout, ask if they want something else, and make sure it is a high-margin product for you to maximize your average checkout transaction.

4) Make your guarantee awesome and outrageous:

Money back guarantee
Make your Money Back Guarantee rock solid.

Promise the world when you sell, and promise extremely easy and flexible returns. Why would you make your life so difficult? I mean, let’s be real, returns are hassle for a vendor. They cut into your bottom line. And you work hard for the sale, why would you want to make it easy to undo it? Simple. Because you’ll sell more. Once a product is in the hands of the buyer, unless they experience extreme buyer’s remorse, they typically will not go to the trouble of returning a product. Why? Because they don’t want to tell the seller why. (It’s embarrassing for many.) It takes their time to reach out and return the product. And it’s an overall perceived hassle. So, in your pre-sell process, be sure to make it clear that returns are easy and frictionless, and that the buyer has lots of time to change their mind. That’s because the buyer will have one less excuse to not buy. If they feel good that they can change their mind after the sale, then they will more likely complete the initial transaction. AND be sure to make good on any refunds or returns. Still, more people will buy because of the great guarantee. And few will ever make the effort to return a product. The net result? More sales.

5) Keep the gravy train rolling:

keep sending offersAfter a buyer completes the transaction, be sure to send them an email immediately that adds yet another offer. Give them free shipping or a 2 for 1 deal or something else. Work to get them to come back immediately. And limit the offer to 7 days. Expire the coupon and let them know with hours to spare. Scarcity drives sales.

6) ABT – Always Build Trust:

Your store’s checkout page should have your phone number, address and testimonials. Create trust with your design and be transparent about how they can reach you. After their first purchase, tell them how special they are. Offer them hidden unpublished deals. People like to feel special and they love to be treated well. As trust develops, they will be more inclined to buy a 2nd and 3rd time. Why? Because you have proven that you keep your promises, they feel safe in doing business with you, and that will lead to more sales from them in future.

Andy Walker is a digital marketing strategist and owns the Tampa-based agency Cyberwalker Digital. http://cyberwalkerdigital.com

10 reasons why you should use Shopify to build a web store

Shopify ecommerceAt Cyberwalker Digital we build web stores for our clients and our preferred ecommerce platform is Shopify. Here are 10 reasons why:

1. Shopify is scaleable. You can start with a $15/month store and scale to a multi-language multi iteration enterprise site.

2. You can launch with either a free or $100 theme that you buy or have one custom designed by an agency like us.

3. Shopify handles all the web hosting needs and the transactional technology and credit card tools. You just connect your bank account. We recommend you checkout the this website for fast web hosting.

4. Shopify handles all the site security so its worry free.

5.  One person can manage the store or you can set it up to managed by a team.

6. Tax tables make collecting sales tax easy – by country, state.province or region (including US counties).

7. Shipping can be manually setup or connected to Fedex or UPS or USPS for real time shipping calculation

8. It’s easy to manage SEO

9. You can easily sell digital products such as videos, ebooks or software keys.

10. The stores are beautiful, easy to manage and you can be selling in a day or two.

If you would like a free 30 minute consult on how Cyberwalker Digital can help you setup and build your store, contact us here

Or check out Shopify directly.

Losing valuable items can create great anxiety. Having the items stolen can be even more distressing. However, you should not panic when your valuables are lost or stolen. Instead, you should remain calm and take action to try to recover your things. Here are some How-to Guide that you can take when something goes missing or gets stolen.

 

How to turn leads into buyers using digital marketing

If you’re confused about which digital marketing platforms your business should be using to attract potential customers to your site, or you want to know how to turn leads into buyers, this Digital Marketing Lead Conversion infographic could help you:SEE BELOW FOR AN EXPLANATION OF THE ENTIRE LEAD CONVERSION PROCESS PRESENTED IN THIS INFOGRAPHIC:

how to turn leads into buyers using digital marketing strategies

Explaining the digital marketing lead conversion process:

There are 4 Phases that a potential buyer goes through from the moment they find you on the web to the moment they make contact with your business. This is mostly true of

all

buyers . However, buyers who NEED your services/products NOW can go from Phase 1 to Phase 4, so they are an exception.But – if you want to find your leads in your target market and turn those leads into buyers here are the digital tools to establish and how to use them:

Phase 1: Discovery

There are four digital marketing tactics you should use to have potential customers find you on the web:

  1. Social Media: Post content on social media that grabs the attention of the people in your target market and directs them to your web site, blog or web store.
  2. Search Engine Optimization (SEO): Learn or hire a team to do SEO for you. SEO involves identifying specific keywords and placing them in specific areas on each page of your site. It will help your web site, blog, or web store get picked up by search engines Google and Bing.
  3.  Email Marketing: You can generate leads using email by engaging with customers who recommend you to their friends. Think of this as a word of mouth referral, but on the web.  Tip: Many email software programs have share buttons you can add to the bottom of your email so you can make it easy for people to pass along great content.
  4. SEM: It stands for search engine marketing. It’s using web advertisements that are strategically placed to drive traffic to your site.

Phase 2:  Engagement

Once a potential lead finds you, connect with them regularly using various engagement platforms. Generate useful content and share it with your target audience. Build a content library or blog on your web site. Then, write great content regularly and push it through to your audience on email, youtube, or social media.Social media platforms you should have for your business to be competitive in today’s online marketplace:

  • Twitter
  • Facebook
  • Linkedin
  • Google +
  • Pinterest

Phase 3: Trust

If you engage with your potential leads regularly you’ll build a reputation in your target market. It’s important that you find out what they want. If you know what they want you can create content that speaks to their needs. The goal here is to build interest, brand awareness and affinity.

Phase 4: Registration

When a potential lead trusts your brand and the time is right for them to buy it’s likely they will go to you. A potential lead becomes a lead when they take action by doing things like contacting you, sign up for your mailing list, or making a purchase.This is the registration phase. And it’s the whole reason why you would want to use digital marketing tactics. Don’t use digital tactics just to use them. Use them with a strategy.If you want to know more kick-ass digital marketing strategy secrets for FREE,

click here

.

Psychology of color and selling online

Kissmetrics released this infographic that explains how buyers online relate to color when they purchase.

Interesting takeaways:

  • 93% of buyers say visual appearance of product is key to their preference
  • 85% say color dictate why they by a specific product
  • Color increases brand recognition
  • Black markets luxury products. Orange is aggressive, red creates urgency. blue creates trust

I love the section on color and types of buyers.

Check it out – the psychology of color on a buyer