Category Archives: SEO

Learn what content ranks well on Google and Bing

What content ranks well on search engines?
What content ranks well on search engines?

Search engines like Google and Bing love good content that is helpful and useful to people, so if you produce it, your site will rank well. But here are some tips on what content ranks well:

  1. Detailed unique content that best answers the keywords typed in by a searcher.
  2. Longer quality content with word counts of over 1000 words will rank (as a rule) over shorter content. That said shorter content will also rank if it gives a great answer.
  3. Unique content not found anywhere else. Copying existing content that everyone has won’t attract better rankings. But if you create content that no one else has created or produced it in a way that is unique and useful then it will rank better.
  4. Good content will be linked to by other sites which give it credibility so this is a huge factor in the validation of good content.
  5. Content with mixed media types also ranks well, so ensure you include when available related videos, image galleries, audio embeds, related social media content (ie dynamically show the latest or best tweets or posts about the topic.
  6. Content that is written in good English (or your language). Spelling and grammar also count.
  7. And this is the best advice that produces solid ranks that we have discovered in our SEO practice, above all: **Create clusters of related content.** For example, if you produce content about the best dog food, then a cluster of content that answers these related questions search engines will define it as content that ranks well and promote it accordingly:
  • Which brand of dog food is most healthy for your dog
  • What is dog food made of?
  • The difference between vet-sold dog food and grocery store dog food?
  • What is the price range of dog food
  • Dog food brands and types ranked
  • What is limited ingredient dog food?
  • Reviews of all the top brands of dog food
  • What dog food do you give a puppy vs. an adult dog

As you can see in the tip above, this demonstrates a solid understand of the topic. It also demonstrates your site’s expertise on the topic and is likely unique relative to your competitors.

Content types that rank well on search engines

Here is a list of content types that also rank well on search engines.

Comparative lists:

Content that means a list that explains or compares thing and how they rank against each other.

This vs. that reviews

Comparative reviews tend to do very well then they are unique.

In-depth examination of a topic

Go long and deep and provide all the answers in one long helpful article.

Related videos in a cluster

Create content focused on embedded video that explains a common or related topic

How to content

How to content is the king of web content. If it answers a question or shows you how, then it stands a good chance of ranking well as most people go looking for that kind of content to solve their problems.

Related to the topic” What content ranks well”, see also:

Backlink secrets demystified – Why backlink strategy matters

Backlink secrets demystified | SEO backlink strategy

You probably know that creating backlinks for your website is really difficult, boring and time consuming. And yet SEO backlink strategy is the most important task you can do when growing organic traffic with search optimization.

It’s almost impossible (remember I said “almost”) to rank well in Google without a decent volume of backlinks to any given web page. (You can rank without backlinks on low volume keywords however.)

But any search keywords that have any kind of real traffic volume are likely to be competitive. So, you’ll need to build backlinks to rank well against your competitors.

MORE BACKLINKS = BETTER RANKING

That is because a backlink is a vote of confidence as far as Google goes. A webpage with a lot of backlinks gets a lot of votes, and so it gets driven up the search results.

If you analyze any of your website’s competition in the search results you will notice that in most cases, a site ranks higher than yours because it has more backlinks.

In rare cases, it could have fewer and that is only because the backlinks are going from websites that have more Domain Authority or Page Authority.

You can calculate a page’s DA or PA by using either Moz.com or our favorite here at Cyberwalker Digital a site called Ahrefs.com.

WHY DOMAIN AUTHORITY IS IMPORTANT IN SEO BACKLINK STRATEGY

The DA and PA values at Ahrefs.com are a score from 0 to 100 that tell you how trusted the site and page are. This correlates to how much traffic they get and how trusted – or “authoritative” – they are.

So Amazon.com has a DA of 87

While the Los Angeles used bookstore Samjohnsons.com has a DA of 41.

If one linked to your website and the other linked to your competitor who would benefit most?

The Amazon.com link. Why? Because the backlink is from a site and webpage that has more authority.

There are two more things you need to know about backlinks when you go hunting for them.

There are two more things you need to know about building backlinks when you go hunting for them.

A BACKLINKS VALUE MATTERS

1) A backlink’s value is amplified if it originates on a site and page that has similar topical content to its target site.

2) The page authority (PA) is as important if not more important than the domain authority (DA).

The first point is pretty self explanatory. A link from a industrial car parts manufacturing page to a knitting blog is going to be suspect as far as credibility goes. However, a link from northhouse.com (a knitting supplies manufacturer) with a DA of 53 to a knitting blog is going to be really credible and will boost the knitting blog’s authority.

When you pursue backlinks ensure that the page content and site category you get the backlink from is relatively consistent with the page you are optimizing for better ranking. A B2B site should be used for a B2B site. A fashion site or at least consumer trends site should be used to enhance a clothing store. You get the idea.

To the second point, you will want to test the page authority as well as domain authority of the page you are backlinking from. Use a tool like Open Site Explorer from Moz.com or our preference the Page Explorer tool at Ahrefs.com.

Pick one then there use it to evaluate the site and specific page you are trying to rank and also the site and page you are trying to get a backlink on.

As an aside the homepage of any site has both a PA and DA.

Here is an example using our two pages on our agency site using ahrefs.com:

http://cyberwalker.com (homepage) – DA: 48 PA: 37
http://cyberwalker.com/backlink-authority/ – DA: 48 – PA 8

Notice that a backlink from our Cyberwalker.com homepage would impart much more authority than a backlink from the page (ironically) about backlink authority. That is because many more sites link to Cyberwalker.com’s homepage so its page authority is killer high.

WANT AN EASY BACKLINK? GUEST POST ON THIS SITE

In the meantime, if you want to get an easy SEO backlink strategy win for your web site and get a backlink from this (Cyberwalker.com) site (DA48), simply click here.

How to build backlinks with a press release

build backlinks with a press releaseLearning to build backlinks with a press release should be key to your SEO strategy. Media sites are notoriously high authority in the SEO world. It makes sense because people go to them for information and news. They also move a lot of content daily. Often multiple times per day on a variety of topics that matter to people that visit them. So Google scores them high.

Is it any wonder that the following famous media outlet websites have very high authority. Here’s a brief list with media site authority values:

nytimes.com – PA (homepage): 38 | DA: 82
washingtonpost.com – PA (homepage): 35 | DA: 79
forbes.com – PA (homepage): 83 | DA: 80
foxnews.com – PA (homepage): 22 | DA: 75
engadget.com – PA (homepage): 29 | DA: 75
cnn.com – PA (homepage): 33 | DA: 80

DA = Domain Authority – A ranking of website authority on a scale from 0 to 100.
PA = Page Authority – A ranking of a specific page on a website that is a measure of its authority on a scale from 0 to 100.

Getting a link on these websites would give your site a crazy big authority boost. Now, that is not always easy. You have to be newsworthy. So if you are optimizing a local plumbing site it may seem unreachable. (Though hint: It’s not.)

You see you can get on to top media websites through bloggers that post on some of them. Forbes.com and Engadget.com specifically. (If interested, contact us and we can usually get your link on either site through some connections. However, blogger outreach on high-authority media websites can be expensive.)

Nevertheless, you can do just as well getting on high authority media sites that are lesser known but have DA ratings of 30, 40 and 50. What if I told you if you spent $350 to $750 you could end up on 3 to 20 sites? Like these:

Here is how:

Put together a press release and contact one of the PR newswire services like newswire.com, prweb.com or there are a number of other services.

How to get SEO authority from a Press Release

Here’s how to build backlinks with a press release – our step by step guide:

1) You write 500 words about something of interest about your business or what your business offers or sells. It should be interesting, unusual or newsy.

2) Link to your website in the press release. Use the keywords you want to optimize for. So if you want to rank on Google for best plumber in Houston, then in the 2nd or third paragraph on the 500 word release you might write this:

“For some customers, Heaton Plumbers is considered the best plumber in Houston

The link would go to a page on your plumbing site that you are being optimizing for the keyword phrase best plumber in Houston.

3) You submit it to a news release distribution service. Ensure they guarantee that you will get posted on a few sites whether the media shows interest in your press release or not. (Some will put you on their site as well as sites like Yahoo News.)

4) If you get press attention great. But that is not the point. You want your release (and backlink) posted to a high authority media web site.

Google will eventually index the press release (can take 30 to 90 days) and you should see new backlinks to your site. The site will begin to rise in the Google results for the keyword you have optimized for.

This can be hit and miss, plus a fair amount of work.

If you want more certainty, book our SEO PR service. We’ll write the press release, get you on a service help you choose the right keywords and webpage to link to. We can get you on a minimum of 5 authority media sites with a DA of 20 to 60. The last release we did got on 24 media sites with a DA range of 27 to 61 – including 7 that have a DA of at least 60.  See image below.

Questions about this? Contact us.

What is SERPBOOK? Our favorite SEO reporting tool

Over the years we have used a lot of digital marketing tools at our agency. Find the best SEO reporting tool took time however. Some were ok. A few we found were pretty crappy. Luckily we have found one we love called SERPbook?  What is Serpbook you ask? Read on to find out.

At Kudujuce, we do a lot of SEO work for our clients around optimizing web sites and getting them ranked in Google (and Bing) search results and they like to see weekly progress as part of their spend. This gives marketing managers an easy way to share their progress with their bosses. So I am going to show you three tools we use here at Cyberwalker Digital that are our favorite SEO reporting tools that make clients really happy. Because they show progress and validate an SEO spend.

What is Serpbook? A killer SEO reporting tool

In this article we are going to look at a tool call SerpBook, an affordable SEO tracking tool:

A quick note here. We used MOZ.com for many years, however it did a poor job of showing keyword progress. And it was too expensive relative to what else is in the marketplace. So we dropped it and replace it with SERPbook.com for a series of reasons you are about to see. And although our employees often say, “hey, what is serpbook?” when they join the company because it is not well known, they soon learn to love it too.

#1 – SEO Reporting Tool – SERPBook.com

seo reports - serpbook - toolWe love SERPbook because it is easy to use, easy to setup and easy to afford. Pricing starts at only $12/mo and runs into the hundreds per month, but you’ll pay under $45/mo for the mid-tier service.

What is serpbookWhat we like about this product is a few key features:

  1. You can set it it up to track a keyword on a web site and it will find the correct page that ranks the best.
  2. It will show you progress of that keyword over time
  3. You can set it up to track results based on a local geography (town/city, state/province, country) or nationally in a country.
  4. It has an easy to read table format to show daily, weekly and monthly movements.
  5. It reports every half hour.
  6. You can send PDF or CSV reports by email to multiple people on a schedule (daily, weekly etc).
  7. It’s unbranded (ideal for agencies or companies with multiple clients).

It has a ton of other features. Check out SERPbook here.

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How do I grow my consulting business with digital marketing?

How do i grow my consulting business with digital marketing?A niche consultant asked me this question recently: How do I grow my consulting business. Whether you are an expert in that topic or you consult around another area of expertise, the answer and tactics are pretty much the same.

Here’s the answer I gave him. (You can substitute your consulting business for his in my answer and it will be equally relevant.)

Answer: The best way is to become the pre-eminent expert in your field on the web and attract people who are seeking  your expertise as a consultant.

For those ideas to grow your business with digital marketing:

1) Figure out the top 100 questions anyone buying consultant services might ask and answer them comprehensively on a blog over the next 6-12 months.

2) Provide a glossary of terms on the blog around your consulting area of specialty. Use common and esoteric terms, as many as makes sense.

3) Establish a layman’s guide to your consulting topic and publish it in an ebook. 10 to 30 pages will do. Make it the best intro to guide you can. The offer it for free in return for a sign up to your mailing list.

4) Send our great content on the list about case studies, new trends, how-tos, and other questions answered about the consulting topic you are an expert in (you can use your blog material)

5) Offer a Q & A submission form and answer any questions within one business day to someone who might have ask about the topic. Answer directly (this is a nice lead) and reuse the answers on your blog and in your newsletter to generate more leads.

6) Follow the core community of consulting experts related to your business on social media, contribute to the conversation and publish some of your material on LinkedIn and tweet almost all of it on Twitter as it is produced. You can use Hootsuite for this

7) Hire an Search Engine Optimization company to work with your site to get it ranked for change management. Your amazing content will be a key tool in making this happen.

8) Get help is designing your email marketing funnel and be sure to use a tool like http://cwd.link/infusionsoft to drive it. This will help you identify opportunities among your subscribers.

If you poke around the web you’ll notice that there may not a lot of stiff competition on your topic of expertise. With a bit of time, money and effort it won’t take long to dominate search engine results and social media. If not nationally, then regionally. Then let the business come to you.

BTW, you might also want to write a piece or FAQ (frequently asked questions) on “how to hire a [your specialty] consultant” and post it on LinkedIn, Facebook, Twitter and of course your own site.

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Drop me an email if you think we can help you with your business at [email protected] or if you’d like a copy of our free 60-page Digital Marketing Secrets Revealed ebook, get it here.

How to use content marketing to promote your local business

local content marketing and SEO works for eye doctorsThe fundamental idea behind content marketing is to demonstrate your expertise  on a topic in you specialty and draw attention to your web site so you can earn trust from potential customers and generate engagement.

In a local market this is especially achievable because  the pool of competition is smaller and you can easily rise to the top of the list for a local business using the tactic.

The catch is you have to be willing to put in the time, investment and effort to make it happen,

You can hire an agency to generate the content. Or generate it yourself and hire an agency to promote it. Or, you can do it all yourself if you are ambitious and willing.

Here are 10 content and promotional ideas that will help you get there.  I have used the example of a local eye doctor clinic that wants to draw more local business, but if you are a plumber or a florist or any local business you can substitute your operation using the same tactics:

1) Write 50 answers to the most common questions your customer ask and post them on your website as articles.

2) Use Google Adwords to find out what the most common keywords are around search related you your business and generate content that essentially answers the keyword query. There is a Keyword Explorer tool that is free to use. You can check the AdWords management tool.

3) Build a great guide to solve a problem your customer base has (ie an eye doctor could write a guide to solving failing eyesight aimed at 40+ customers) and offer it as an incentive to sign up for an email list where you share great tips (and occasionally offers).

4) Make sure your business locations are registered locally in Google Places, Bing Places and Yelp and Foursquare

5) Write a comprehensive glossary that consumers can use to understand the world of eye health and publish it on your web site, give them recommendation about The Medical Negligence Experts so they know how to face an unfair situation.

6) Become the eye doctor on Twitter and Facebook using your content and expertise.

7) Engage an SEO agency (try us – we have an SEO pratice) or appointment someone on your staff to get your articles and content ranked on Google and Bing. (Learn how to on our SEO expert site)

8) Produce an Ask the Eye Doctor service on your web site so people can ask eye health questions and use the Q&A to enhance your blog, and be careful on the doctor you trust, many of my friends have had to do doctor negligence claims because of their doctor’s bad service.

9) Fund or back a vision charity and engage in online fundraising and campaigns to draw attention.

10) Use PRWeb or PRNewswire to promote newsy press releases and become the eye doctor who is called by the local (and eventually national) media.

 

What is SEO? An overview and definition

…or said another way: What is Search Engine Optimization – if you don’t know what the acronym means

What is SEO: an overview and definition
What is SEO: an overview and definition

If you are unfamiliar with the term SEO – or if you have heard about it but not exactly sure what it is, then here’s an overview and definition so that you can understand what it is used for and even explain it to someone else, like an expert. (See reference site)

A search engine is a web site like Google or Bing or Yahoo. Its where you can find resources on the Internet by entering search terms. Simple terms like “organic dog food” or more complex phrases like “where in Tampa can I find organic dog food”.

The search engine will provide a list or web sites that answer that question and ranks them in order of relevancy. So the top site on the results page should be the best resource to answer your query. This is achieved by analyzing all kinds of criteria about each web site. The search engine scans web sites across the Internet and then indexes them based on the key words that they are about.

So what is search engine optimization or SEO for short? It is the process by which a web site owner customizes their web content pages – including the home page – to make them appealing to search engines looking for a match for specific keywords. And by creating appealing content that get’s shared and linked.

How is this done? There are three basic steps, although there is much more to SEO than just these, but they are the start of a strategy.

STEP 1: Research keywords

The first step in any SEO strategy is to identify what keyword or set of keywords (often called a “keyword phrase”) to optimize a web site and its web pages for.  Learn more about seo linking strategy on our site ExecutiveSEOschool.com.  Choosing the right keywords will result in large volumes of traffic arriving on the web site if they are keywords that are typed into a search engine frequently. LEARN MORE about keyword research

STEP 2: Optimize keywords on a page

This process involved editing text and programming code on a web page to help search engines recognize it as a good page to rank for a particular set of keywords and to list it in their search results. LEARN MORE about on-page optimization

STEP 3: Get linked

This process – also called in-linking – is the work done to get other websites to link to your web site. It can be done by listing a site on free directories, getting mentions in other peoples blogs, getting media mentions and in some cases buying links (although this can sometimes be ill advised) on prominent web sites. LEARN MORE about In-Linking

STEP 4: Track and analyze

This process is about evaluating what keywords you have been ranked for on Google and Bing and then looking for ways to improve these rankings through  optimization and in-linking.

STEP 5: Create valuable content and continue to optimize

After an initial execution of steps 1 to 4, your ongoing job will be to create great content on your web site that positions you as an expert on the web in the areas that you specialize in an what to be known for. According to Atlanta SEO company specialists, this is critical to your success in SEO. If you want high rankings on search engines you MUST become a content creator and update the content regularly.

Of course these steps only give you a basic overview of what SEO is, but should now have a basic understanding of the process and why its important. To learn more, join our Ultimate Digital Marketers email list. You will receive a free copy of our ebook Digital Marketing Secrets Revealed ebook. To order it, CLICK HERE.  There is a whole chapter dedicated to SEO in the book.

Want to learn more about SEO – we set up this SEO blogger site as a resource

 

SEO in-linking 101

In-linking is one of the most important and most overlooked techniques (by newcomers to SEO) in search engine optimization. Understanding how it works and how to do it will help you grow your site traffic quicker than any other SEO tactic.

SEO in-linking 101:

SEO In-linking 101

What is in-linking?

It’s the process of getting other websites to link to your website. And it’s very important because search engines like Google and Bing use these links to decide how valuable your website is.  Each third-party site that links to one of your web page is a vote of confidence.

High number of credible third party links = site popularity = top search engine ranking on Google and Bing

An easy way to think of in-linking is to call it a referral. Think of it like this:  Would you be more likely to go to the theatre to see a movie that you a) saw a preview for on TV, or b) that three of your best friends recommended?  Probably the latter of the two scenarios would more likely influence your choice to go see the movie.

So, when another company puts a link to your site on their site it sends a message to search engines that your site has content that’s good enough to share.  That makes it valuable.  And as a result, your site moves up the search engine ranks.

5 easy ways to in-link:

1. Ask for a link. Search for similar sites that match the keywords you’d like to be ranked for. Email them and ask them to link to your site in exchange for providing free content to them. Or guest post on their site and in exchange, offer them to guest post for you.

2. Pay for a link. Find sites that get a lot of traffic from individuals in your target market. Pay them to link to your site. Or, provide them with an ad that links to your site. Text links in the body of an article are always preferred however and are assigned a higher value to search engines. CAUTION HERE: Some ads are coded so that they are not used by search engines as a referral link. Their web site uses no-follow tags to tell a search engine to disregard them. These have zero value for SEO purposes.

3. List in free listing resources. List your site in free business directories.

4. Make yourself available to the media.  Provide your expertise to online media outlets – get interviewed. Ask that the writer link their article or show notes (in the case of broadcast) to your web site.  This will help you gain major clout with search engines because media websites tend to be highly ranked.

5. Share content on social media. Share your content on social media. People who find it valuable will share it and it will get linked in blogs.

Important information about in-linking:

Be judicious about guest posting.  A few years back there was a high number of SEO gurus that caught on to guest posting. Naturally, they used it to their advantage.  They would provide the same article to large quantities of web sites.

Google caught on and adjusted their algorithm. They clamped down on the entire process.  So now, if they decide that you are mass sharing the same article just to get links, your site will be penalized. You will actually fall down the search engine ranks.

Google counts links and actually looks at the content of the site that is linking to your site.  For example, if your website is about horses and it is linked to by a site about knitting it won’t be as high a vote of confidence as another website about horses.

Google considers the position of the link. If you a third party site puts a link to your site in an article of a popular web post versus the bottom of a page that gets less attention. Google sees this as more valuable.

Create content that is good link-bait.  The best links are the ones that happen naturally and organically so create content that is the best on the web.  People will naturally share it especially if it’s a bit unusual and rare.

Anchor text in the link is important.   If a site links to your site about dog food and presents the link as it’s url it won’t be as influential as a statement, such as linking the keywords words: “Check out this site about dog food reviews“. In this example the linked keywords tell Google what the linked site is about.

Cross-link all your web properties. Wherever you can link to your site from web sites you own.

Link inside your web site. Cross-link pages on your website. If you write a post and mention a keyword from a post you wrote on another topic, link to the post. This will also keep site visitors on your site and engaged with your brand. And it helps Google understand your content better based on the words you crosslink.

In-linking takes time but the end results is more site visitors, which could lead to more sales.  It’s the third step in the process of basic search engine optimization strategy. To be most effective, you’ll also want to check out the articles on keyword research and on-page optimization.

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How to pick the right keywords for SEO

How to pick the right keywords for SEOPicking the right keywords for search engine optimization is one of the most important steps you can take in SEO. It can lead to volumes of traffic arriving on your web site for free if you do it right. If you do it wrong you’ll end up with a trickle of visitors and a lot of wasted time and effort.

The best way to start your research is to make a list of the keywords – or more accurately “keyword phrases” you think a web search would type into a search engine such as Google or Bing to find your web site. Then search for them on Google and see what web sites and content come up. If sites that you compete with come up then you’re likely on to the right keyword phrases.

Quick Keyword Research Strategy

The next thing to do is to try combinations and variations on the keyword phrase and see what Google suggests in its pop out search menu. These are phrases  a known to be searched on in Google index and likely have good traffic behind them. For example, start typing “dog food” and Google will suggest common searches that use that keyword.

keyword research on google
Use Google to see what keyword phrases are auto selected

 

For the time-pressed SEO, this could be all that you need to determine what keyword phrase could be valuable.

Of course it doesn’t tell you the best keyword phrases or the search volume you’ll likely to get by winning a top spot with this phrase. But this is a quick keyword research strategy that can be done in a few precious minutes.

Google’s Keyword Research Tool

Google has a nice free keyword research tool called  Keyword Planner which is built into Google Adwords. That’s the search engine’s paid keyword ad suite and it is a good place to do your SEO keyword research.

Using it you’ll get a good sense of what a particular keyword is worth per click and what the search volume is for the keyword phrase.

To find it visit Google Adwords (click) then log-in with your Google account (a Gmail log-in will work) or create a new one because you will need this for a Google Analytics account and Google Webmaster.

After logging in to Google Adsense, click the “Tools” menu to the far right, then choose the research option you find most appealing. I like the “Search for new keywords using a phrase, website or category” option.

great free keyword research tool
Google Keyword Planner is a handy free keyword research tool built into Google Adwords

 

Paid Keyword Research Tool: WordTracker

At Cyberwalker Digital we like to use WordTracker, a paid that runs $27 to $69 per month depending on which plan you choose. The base plan works fine unless you plan to do international search engine optimization and need multiple country data.

WordTracker lets you input keywords to find related and suggested keywords that are getting good search volumes. Once you have identified a series of phrases you can use a secondary tool to determine search volumes. It also lays out for you several key indicators as follows:

VOLUME: This is the number of searches estimated for the keyword phrases per month.

COMP: This is competition rating. The higher the number the more competition there is to win a high ranking on this keyword. “Cars” has a volume of 1.2 million searches per month and a COMP value of 45.22. So that would be a tough keyword to win. Of course the pay off would be high. The keyword phrase “iphone 6” has more than 6 million searches but a COMP value of 35.65. This value is handy to compare similar keywords however. Use the volume and  competition values to determine which is a better keyword phrase to chase.

IAAT: This means “In Anchor and Title” and shows how many web sites have the keyword phrase in their page titles and linked in inbound links from another site. It’s an indictor of keyword popularity and shows what you are up against. If the IAAT is a high number you are for some hard work to win ranking on the keyword.

KEI: This is Keyword Effectveness Index and goes up when the keyword popularity increases and goes down when there is lots of competition. You will never see a KEI larger than 100. You want high volume and low competition so a moderately rated KEI is likely to be attractive. Use it to compare keywords too.

 

paid keyword research tool WordTracker
Paid keyword research tool WordTracker

The Ultimate Keyword Research Strategy

So what to do? Design a keyword phrase portfolio that has a blend of low volume keywords that are easy to win and moderately high volume keyword phrases that you have a shot at with some effort.

You might want to add a few “golden” keyword phrases that would would love to win. Tracking these will give you an indicator of how successful you are against top competitors. In a niche these are fun because with time and with great content and persistence you can win them. They are the golden eggs you can attain. If you can win national single word keywords (like “cars”) then you’re doing really well.

Even a regional win like “cars for sale in Tampa” will take some effort. If your business has a local angle then its worth making this kind of keyword phrases of of your golden eggs.

Bottom line though: start with the easy stuff. Cut your chops. Learn what works and get more aggressive as you develop your skills. And be sure to celebrate every win as your organic search volume grows.

Google’s mobile SEO update: What you need to know

Google recently announced a change to their search engine algorithm that will come into effect on April 21, 2015. If you have a website, you need to know about this change because it could massively diminish the amount of business you generate from search engine traffic. Especially, if your web site has not been recently updated so it displays well on mobile devices. Here is what Google announced:

Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

This means that  mobile-friendly web sites will get a significant boost in web traffic. These sites will climb the search engine ranks .

Web sites that are not mobile-friendly will be penalized. Ranking decreases for sites with negative usability metrics.

Google’s mobile SEO update: What you need to know

The impact on your business could be major if you site ranks well on Google. Your company could lose a great deal of organic traffic and consequently business. Companies that sell directly on the web could be impacted directly.

Is your site mobile-friendly?  Find out using Google’s Mobile-Friendly test.

The easiest way with your Gadgets i Want with you to find out if your web site is mobile-friendly is to use Google’s Mobile-Friendly test.  All you have to do is enter your URL. Google will analyze your web site and provide you with your current status. This is what you’ll want to see: Google's mobile seo update: What you need to know

 

If you don’t get the: “Awesome! This page is mobile-friendly” response you need to do some work to update your web site so it is mobile-friendly.

What you need to do if your site is not mobile-responsive?

You may not want to read this but, you’ll need to completely redesign your site so that it is mobile-friendly. There are no short cuts that comply with the Google algorithm.

Though, there are four triage solutions that could buy you some time while you put together resources and find someone to rebuild your site.

Here are some short-term solutions you may want to consider:

  1. Install a mobile-friendly site plugin. This is not ideal, but if it takes you from no mobile  functionality to some functionality while you implement a more robust solution its not a bad short cut.  Your webmaster should be able to do this in a few hours.
  2. Build a mobile solution that looks for mobile devices and redirects to a subset of mobile friendly pages for high page rank content (pages that rank well on Google).  This should include your homepage and contact pages. This again is better than nothing and will not prevent a loss of SEO ranking completely. Google recommends against it but says its not as bad a no mobile strategy. This would buy some more time likely.
  3. To properly resolve this need a “responsive” redesign that will serve the pages to different devices using CSS (Cascading Style Sheet) technology. This takes the content of the page and formats it for the screen it will be displayed on. 

If you need help figuring out what to do you can ask the experts at Cyberwalker Digital. We’ll give you free advice and guide you to resources that can help you.  Our team of web site strategists and designer understand the changes you are facing and can develop a strategy that supports your SEO efforts

Click the button below to send provide us with your  url that’s being affected by Google’s algorithm change and any questions you have. We will contact you within 24 hours (on a business day) with actionable solutions. CLICK THE BUTTON BELOW:

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