Category Archives: Ecommerce

10 reasons why you should use Shopify to build a web store

Shopify ecommerceAt Cyberwalker Digital we build web stores for our clients and our preferred ecommerce platform is Shopify. Here are 10 reasons why:

1. Shopify scaleable. You can start with a $15/month store and scale to a multi-language multi iteration enterprise site.

2. You can launch with either a free or $100 theme that you buy or have one custom designed by an agency like us.

3. Shopify handles all the transactional technology and credit card tools. You just connect your bank account.

4. Shopify handles all the site security so its worry free.

5.  One person can manage the store or you can set it up to managed by a team.

6. Tax tables make collecting sales tax easy – by country, state.province or region (including US counties).

7. Shipping can be manually setup or connected to Fedex or UPS or USPS for real time shipping calculation

8. It’s easy to manage SEO

9. You can easily sell digital products such as videos, ebooks or software keys.

10. The stores are beautiful, easy to manage and you can be selling in a day or two.

If you would like a free 30 minute consult on how Cyberwalker Digital can help you setup and build your store, contact us here

Or check out Shopify directly.

 

How to turn leads into buyers using digital marketing

If you’re confused about which digital marketing platforms your business should be using to attract potential customers to your site, or you want to know how to turn leads into buyers, this Digital Marketing Lead Conversion infographic could help you:SEE BELOW FOR AN EXPLANATION OF THE ENTIRE LEAD CONVERSION PROCESS PRESENTED IN THIS INFOGRAPHIC:

how to turn leads into buyers using digital marketing strategies

Explaining the digital marketing lead conversion process:

There are 4 Phases that a potential buyer goes through from the moment they find you on the web to the moment they make contact with your business. This is mostly true of

all

buyers . However, buyers who NEED your services/products NOW can go from Phase 1 to Phase 4, so they are an exception.But – if you want to find your leads in your target market and turn those leads into buyers here are the digital tools to establish and how to use them:

Phase 1: Discovery

There are four digital marketing tactics you should use to have potential customers find you on the web:

  1. Social Media: Post content on social media that grabs the attention of the people in your target market and directs them to your web site, blog or web store.
  2. Search Engine Optimization (SEO): Learn or hire a team to do SEO for you. SEO involves identifying specific keywords and placing them in specific areas on each page of your site. It will help your web site, blog, or web store get picked up by search engines Google and Bing.
  3.  Email Marketing: You can generate leads using email by engaging with customers who recommend you to their friends. Think of this as a word of mouth referral, but on the web.  Tip: Many email software programs have share buttons you can add to the bottom of your email so you can make it easy for people to pass along great content.
  4. SEM: It stands for search engine marketing. It’s using web advertisements that are strategically placed to drive traffic to your site.

Phase 2:  Engagement

Once a potential lead finds you, connect with them regularly using various engagement platforms. Generate useful content and share it with your target audience. Build a content library or blog on your web site. Then, write great content regularly and push it through to your audience on email, youtube, or social media.Social media platforms you should have for your business to be competitive in today’s online marketplace:

  • Twitter
  • Facebook
  • Linkedin
  • Google +
  • Pinterest

Phase 3: Trust

If you engage with your potential leads regularly you’ll build a reputation in your target market. It’s important that you find out what they want. If you know what they want you can create content that speaks to their needs. The goal here is to build interest, brand awareness and affinity.

Phase 4: Registration

When a potential lead trusts your brand and the time is right for them to buy it’s likely they will go to you. A potential lead becomes a lead when they take action by doing things like contacting you, sign up for your mailing list, or making a purchase.This is the registration phase. And it’s the whole reason why you would want to use digital marketing tactics. Don’t use digital tactics just to use them. Use them with a strategy.If you want to know more kick-ass digital marketing strategy secrets for FREE,

click here

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Psychology of color and selling online

Kissmetrics released this infographic that explains how buyers online relate to color when they purchase.

Interesting takeaways:

  • 93% of buyers say visual appearance of product is key to their preference
  • 85% say color dictate why they by a specific product
  • Color increases brand recognition
  • Black markets luxury products. Orange is aggressive, red creates urgency. blue creates trust

I love the section on color and types of buyers.

Check it out – the psychology of color on a buyer