Category Archives: Blogs

Your opinion posts are mostly useless in content marketing

Your opinion posts are mostly useless in content marketingBe sparing about opinion-based content. Typically nobody cares about your published opinion unless it’s about major issues impacting your customers and industry…and it offers a solution that is verifiable.

Most of the time your opinion laid out like a blog post will either infuriate a potential customer – or more likely bore them. Everyone has an opinion. Why is yours more important than others? A consumer that reads your opinion will not likely drive a sale. Except…

The Two Exceptions to the Rule

Of course there are exceptions to this rule.

Exception 1) If you are a somebody then your opinion may count. When Barack Obama has an opinion people listen. When Warren Buffet has an opinion people listen. If you are the president of an association or a leader among a large group of people or a newspaper editor, your opinion may matter. And it might drive popular opinion. Hollywood stars have this kind of clout.

Exception 2) If you produce comparative content, like a review that compares three products or summarizes a product category then your opinion has value. But only as a service to provide contrasting information that helps a person make a buying choice.

Otherwise, keep your opinion to yourself in content marketing. Nobody cares what you think. The irony is the people that ignore this tip will write their opinion anyway. And their mom, their spouse and a guy that clicks on it by accident will see it.  And it will be lost in the depths of the Internet.

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Start your web site at the beginning (we started with WordPress!)

As we build WebMogul101.com,we thought it might be fun to chronicle the process in this blog, so that we can show you what techniques we use to build web properties from the group up often without much of a budget. After all that’s what you are here for — to learn how build a web property.

So it should be noted that as I write this, it is being created in a generic WordPress installation on a server that our webmaster deployed.

We like WordPress because its a very versatile (and free) content management system that originally was designed to power blogs. However its become much more than that and is the basis for many big brand and high traffic web sites.

If you don’t have a webmaster that’s ok. Just find a web host (a company that can give you some webspace) that can install WordPress for you. One place to do that is wordpress.com. 🙂

But many web hosts offer deployment of WordPress in the control panel of the service.

In my next post I’ll show you what we did at the beginning to get the site up and running.

-Andy Walker
28 Feb 2012