Learn Digital Marketing

Our team of digital strategists stay on top of the latest trends and best practices. Here you can learn digital marketing techniques and strategies from our Tampa-based experts

How do I grow my consulting business with digital marketing?

A niche consultant asked me this question recently: How do I grow my consulting business. Whether you are an expert in that topic or you consult around another area of expertise, the answer and tactics are pretty much the same. Here’s the answer I gave him. (You can substitute your consulting business for his in my answer … Continue reading Learn Digital Marketing


By Andy Walker
July 20, 2014

Be weird: The most effective attention-getting strategy

The most effective attention-getting strategy: Be weird. Learn how to do it effectively to grow your web traffic up to 10 times. CLICK HERE.


By Kay Svela
June 17, 2015

Outsourcing Elements of a Business to Increase Efficiency

No two businesses are alike, but they have a common goal – to be the best in their field by achieving optimum efficiency. Running a business though is a complex activity that involves synchronizing all elements to produce the best output. Outsourcing some parts of the enterprise is key to efficiency and performance. It is … Continue reading Learn Digital Marketing


By Andy Walker
July 20, 2014

Intro to URL shorteners

Sometimes you just need a shorter web address also known as a URL. So this is an intro to URL shorteners. These are useful to share long addresses in email and social media. This especially true where sharing URLs on Twitter where a tweet is limited to 140 characters. I also use shortened addresses when … Continue reading Learn Digital Marketing


By Andy Walker

Why the World’s Leading Brands Use WordPress to Power Their Websites?

What does Usain Bolt have in common with CNN, Kim Kardashian with eBay, and Snoop Dog with GM? The answer is, they all run their websites on WordPress. In fact, according to a Forbes article, WordPress supports almost 75 million websites, which is more than 25 percent of all the websites in the world. It is … Continue reading Learn Digital Marketing


By Andy Walker

The importance of a responsive website

Whatever line of business that you are in, it is probably a competitive market out there. If you need to invest heavily in your marketing strategy to get good levels of return, then you will find this infographic very interesting. Titled: “The Importance of a Responsive Website”, the infographic provides a number of stats that … Continue reading Learn Digital Marketing


By Andy Walker

Backlink secrets demystified – Why backlink strategy matters

You probably know that creating backlinks for your website is really difficult, boring and time consuming. And yet SEO backlink strategy is the most important task you can do when growing organic traffic with search optimization. It’s almost impossible (remember I said “almost”) to rank well in Google without a decent volume of backlinks to any … Continue reading Learn Digital Marketing


By Andy Walker

How to build backlinks with a press release

Learning to build backlinks with a press release should be key to your SEO strategy. Media sites are notoriously high authority in the SEO world. It makes sense because people go to them for information and news. They also move a lot of content daily. Often multiple times per day on a variety of topics … Continue reading Learn Digital Marketing


By Andy Walker

What is Leadpages?

 9 ways you can use the landing page tool to grow your online business I thought was cool recently when in the same week I got two calls from two of our clients with three days asking – Hey Andy, What is LeadPages? In both cases the clients were looking to grow their online businesses. They … Continue reading Learn Digital Marketing


By Andy Walker

Backlink authority: Why all SEO links are not created equal

Learn how site authority impacts backlinks and how you can use it to beat out your competitors on Google.


By Andy Walker
April 11, 2017

Revenue boosting secrets in ecommerce

We are always hunting for new ways to optimize our clients’ online web store properties, so that they generate not only more sales, but larger average transactions. So with that I thought I’d share with you the following revenue boosting secrets for your online store. The secrets I outline below work for all ecommerce platforms, … Continue reading Learn Digital Marketing


By Andy Walker
July 20, 2014

Business greeting cards: 10 reasons they help you sell better

Personal marketing cuts through B2B marketing noise Being noticed in the crowded noise of B2B marketing is increasingly difficult these days.  There is the electronic noise that buyers are subject to on the Internet. There are reams of  marketing emails in their inbox begging for attention. Then there are ads on their mobile devices. Trade shows are a … Continue reading Learn Digital Marketing


By Andy Walker

How to convert website visitors into customers with excellent content positioning

Never underestimate the power of website content positioning. Experts will tell you that getting your positioning right can be the difference between generating large volumes of business and generating none at all. If your website looks attractive and professional then potential customers will be impressed but if they can’t find your products and/or services or … Continue reading Learn Digital Marketing


By Andy Walker

What is SERPBOOK? Our favorite SEO reporting tool

Over the years we have used a lot of digital marketing tools at our agency. Find the best SEO reporting tool took time however. Some were ok. A few we found were pretty crappy. Luckily we have found one we love called SERPbook?  What is Serpbook you ask? Read on to find out. We do a … Continue reading Learn Digital Marketing


By Andy Walker