Learn Digital Marketing

Our team of digital strategists stay on top of the latest trends and best practices. Here you can learn digital marketing techniques and strategies from our Tampa-based experts

How do I grow my consulting business with digital marketing?

A change management consultant asked me this question recently: How do I grow my consulting business. Whether you are an expert in that topic or you consult around another area of expertise, the answer and tactics are pretty much the same. Here’s the answer I gave him. (You can substitute your consulting business for his in my … Continue reading Learn Digital Marketing


By Andy Walker
July 20, 2014

Be weird: The most effective attention-getting strategy

The most effective attention-getting strategy: Be weird. Learn how to do it effectively to grow your web traffic up to 10 times. CLICK HERE.


By Kay Svela
June 17, 2015

Why your brand should publish a book

There’s a funny thing book publishers always tell first time book writers when they get their first deal: “You don’t want to write this book for money. It’s a reputation builder. It will get you paid speaking gigs and it’ll will elevate your career.” It’s actually true. Because getting a book deal really won’t make … Continue reading Learn Digital Marketing


By Andy Walker
July 20, 2014

Most common content marketing mistakes

Content marketing, on the face of it, is easy to do. You produce great content demonstrating you are an expert, and people buy from you. Right? Well, it should be that easy, but it is more complicated than that. There are some critical steps you need to follow to ensure your strategy produces results and a return on investment. … Continue reading Learn Digital Marketing


By Andy Walker

10 reasons your business should be part media company, regardless of what it does

If you don’t have either a decent content creator on staff, or at least one (or more) on retainer, then you are going to have a problem in the next few years. Successful companies invest in marketing, and marketing in today’s business means you need to create content that people love and find helpful. If … Continue reading Learn Digital Marketing


By Andy Walker

10 reasons why you should use Shopify to build a web store

At Cyberwalker Digital we build web stores for our clients and our preferred ecommerce platform is Shopify. Here are 10 reasons why: 1. Shopify scaleable. You can start with a $15/month store and scale to a multi-language multi iteration enterprise site. 2. You can launch with either a free or $100 theme that you buy or … Continue reading Learn Digital Marketing


By Andy Walker

How to use content marketing to promote your local business

The fundamental idea behind content marketing is to demonstrate your expertise  on a topic in you specialty and draw attention to your web site so you can earn trust from potential customers and generate engagement. In a local market this is especially achievable because  the pool of competition is smaller and you can easily rise … Continue reading Learn Digital Marketing


By Andy Walker

The best time to send marketing emails to maximize sales and engagement

You have a killer email that you want to send out to your list. You want to catch people at the perfect time and have high open rates and engagement rates. you want to sell stuff. What time do you send it? What day of the week? 4pm Tuesday? 9:45am Wednesday? 8am Saturday? Unless you … Continue reading Learn Digital Marketing


By Andy Walker

10 simple ideas to generate blog content quickly without much effort

Content marketing requires that you publish a lot of great content. And specifically you’ll need to publish content that demonstrates your (or your company’s) expertise on a particular niche topic. The idea is that you draw people who find that content useful and interesting toward your company, teach them that your are an authority on … Continue reading Learn Digital Marketing


By Andy Walker

How to design a lead capture form that converts

How to design a lead capture form that converts is covered in this quick article that showcases our most innovative strategy. CLICK HERE.


By Kay Svela
June 12, 2015

What is SEO? An overview and definition

…or said another way: What is Search Engine Optimization – if you don’t know what the acronym means If you are unfamiliar with the term SEO – or if you have heard about it but not exactly sure what it is, then here’s an overview and definition so that you can understand what it is used … Continue reading Learn Digital Marketing


By Andy Walker
July 20, 2014

Increase site traffic with an online dictionary

Increase site traffic with an online dictionary. It’s a strategy we recently used and found was extremely effective in driving new traffic to websites.


By Kay Svela
June 3, 2015

SEO in-linking 101

SEO in-linking is one of the most crucial and most overlooked tactics. It’s also one of the most effective strategies for boosting your search engine rankings.


By Kay Svela

Most common content marketing mistakes

Most popular content marketing mistakes are covered in this post. Learn the most common misconception and the 4 mistakes that most businesses make. CLICK HERE.


By Kay Svela

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