Tag Archives: digital marketing

Is my marketing agency doing a good job?

At Cyberwalker Digital, we  see time and time again, business owners throwing money at marketing agencies without understanding what they’re really paying them for.They understand the importance of having a marketing agency. And, they can see that the marketing agency is doing some work for them because they see things be printed or put online. But, the problem is, they aren’t really sure if any of the strategies are getting them results. If they are getting results, it’s comment that they are not sure where from.

To help you evaluate your marketing strategy and learn how to talk to your marketing agency so you can better direct them to what you want, we’re answering the question:

Is my marketing agency doing a good job?

is your marketing agency doing a good job?

1. Are they providing you with regular performance assessments that show results? If your marketing agency is doing a good job, they will be able to provide you with regular statistics reports. They should be tracking everything do. The best agencies are continually evaluating their progress and adjusting the strategy to ensure you continue to improve.

Based on the services you’ve hired them for, you’ll want to ask for the following:

  • SEO – Analytics reports that show: How many visitors are coming to your site, how long they are staying on each page, what pages they are viewing, and what keywords are effective
  • Email marketing – They should be showing you: Open rates on emails, percentages of links clicked, and where contacts are entering into your funnels.If they are really good, they will split test emails to help them understand what strategies work best with your target audience.
  • Social Media – Are they evaluating your social media strategy? If they are sharing information on: Number of links clicked, contacts entering into email funnels from social media posts and likes and shares for posts, this is valuable information. Based on this information they should be suggesting ideas for new social media content. Have they given you your Klout score? Is it going up?
  • Print marketing – Corporate cards, postcards, flyers and billboards can be more difficult to track than online marketing tactics. However, they should be following up with you to gather the information that will tell them whether a direct mail piece or billboard brought in potential leads.

2. Are they asking you lots of questions? True marketing experts ask a lot of questions, especially when they first start working with your company. It helps them understand: Who your target market is, how to build an effective strategy, and what you are trying to capture with your brand.

If your marketing agency quietly works away without regular communication and then sends you a bill, consider this a red flag.

3. Are they letting you in on their strategies?  Do you know what your marketing agency is doing for you and how it all works?  It’s okay to ask them question about how they do what they do. If they are reputable, they’ll be willing to share strategies with you and explain how they work.  If you ask them how they do something and you get an answer like “it’s too technical for me to describe it”, get rid of this agency.

4. Are they knowledgable? And are they willing to admit when they don’t know/understand something? Expert marketing agents are highly knowledgeable. If you visit their site and see valuable blog posts and articles, that’s a good sign.

If you find that they are willing to admit to their weaknesses this is also a highly valuable skill. While they are experts, it’s impossible for them to know everything about your business. If they are willing to admit to what they don’t know, and are open to learn, you’ve hired an agency that is committed to producing results.

If you are concerned that you are not getting value for your marketing dollars please email your questions to kay@cyberwalker.com.  We’ll answer your questions for free. As a reputable agency, it’s important to us that we help businesses steer clear of the bad guys in our industry.

Should I spend more money on digital or print marketing?

The rise of the consumer internet and social media has turned marketing into a digitally-run world. This has made it easier for companies to test ideas to see what works.  Engagement levels can easily be obtained from things like number of “Likes” on Facebook, or links clicked in an email.

Perhaps, this is why at CWD we’ve seen first hand that many businesses today spend approx. 70-80% of their marketing budget on digital mediums versus traditional print.

If you’re unclear as to where to spend your marketing dollars, we’ve answered the common question:

Should I spend more money on digital or print marketing?

Should I spend more on digital or print marketing?

Digital Marketing: 5 Reasons to invest in digital marketing

1) You can widen your reach . One post on social media, one email sent, and/or one blog post SEO’d, can reach more people in less time than what’s possible with print methods.

Not only that, people who would not otherwise find you from things like an article or from a postcard, can find you on the web. If you use tactics like SEO you can target the right audience. You can use search engines, like Google, to bring people to you. And research shows that warm leads are far better than cold leads.

You  reach people all over the world. If you do business at a national or international level, you can interact with potential clients without physically being where they are.

2) You can track everything you do. Digital marketing tactics are more easily tracked than print, in most cases. You can see who is coming from where and who is clicking on what. Then, based on engagement levels, you can tweak your strategy.

Print marketing can be difficult to track. How many people a day see your billboard. Out of those people how many call you?  Do you know? How many read your article? You can guess, but you don’t always know for sure.

3) You can automate systems. Sales expert, Frank Kern, says a sale only happens when a potential customer is ready to buy. They will go to you to buy if you position yourself correctly.

Using digital marketing tools, such as email marketing, you can make sure that they come to you at the right time for them. You can set up automated systems of emails that alert you to a contact’s engagement levels. The moment a contact shows they are ready to purchase, your system will send them an offer. This is how you make money in your sleep!

With automated systems you can also maintain a better level of customer service. You can automate follow up sequences.

Some great tools for automation: Infusionsoft for email marketing and Hootsuite for social media posting.

4)  You can spend less and generate more leads.  You could spend $5,000-$10,000 on a fancy billboard that you don’t know is effective or $500 per month on a sure fire way, like SEO, to grow your business.

SEO can range from $500-$2,000 per month based on number of keywords. And that can amount to thousands of leads for your business over time.

Advertising on social media is free if o do it yourself. If you hire a professional, who understands strategy and lead generation (highly recommended), you only need to spend anywhere from $250-$750/month, based on your needs.

5) You can easily and inexpensively test and tweak your strategies.  One of the major advantages of digital marketing is your ability to test different ideas to see what is the most effective. It’s easy to do these without spending thousands of dollars. When you print a direct mail flyer, for example, you invest a great deal of money in a medium that you can’t modify. If you are not happy with the results, you have to spend much more money to make changes.

Print marketing: 3 Instances where print marketing is still effective

1) You want to connect on a more personal level. A handwritten card goes a long way in an era where the Internet and email reign supreme.  It can help you stand out from your competitors. It’s also a nice way to thank someone for their business and make them feel appreciated.

2) You want to make an impact.  Direct mail gets peoples’ attention when properly executed. However, direct mail can be easily get brushed aside by the receiver, so it’s important to involve strategy with what you send out.

Master copywriting guru, John Carlton, suggests crazy tactics such as sending a dollar bill that can be seen through the window of an envelop along with your message. This entices the recipients and says: “You need to open this”. Other tactics involve blending in with other mail by writing a deeply personal and touching letter that simply can’t be avoided.

3) You are targeting a local market. If you run a housekeeping business in a residential area, a print advertisement in a local newspaper, for example, is not a bad idea.

At the end of the day, the leaders in marketing and sales always say: Diversify. Use many different streams of marketing. Track everything, so you can monitor your performance. When you know what is most effective, you can put more effort and more money into it.

If you’d like us to do a FREE site audit, so you know  what you are doing well and where you can improve your digital strategy, CLICK HERE.

5 online sales tactics that many businesses ignore

Working in sales today just isn’t what it used to be.  The Internet has knocked the entire sales process on its butt.  Physically knocking on doors, calling businesses, or sending out direct mail advertisements, while still effective, can take a lot of time and cost a lot of money for your business. Nowadays, you can reach thousands of people sitting at your desk typing on your keyboard sing online sales tactics.  And since many business ignore them you are at an advantage if you implement them.

Online sales tactics you should not ignore

Here are 5 online sales tactics that will help you generate leads online. Most businesses don’t use them all. Or, know how to use them together.

1) Build a content site.  No really. Not just a goofy brochure that says why you are great. Produce great content on your web site that engages your customers and shows them your expertise and teaches them to trust it. Having a web site for your business is like having a phone line . A great one creates perception they dealing with a good company. It’s like have a great knowledgeable receptionist that answers your phone and delights and helps callers. In fact, in some ways have a great web site is more important than a phone line. More people use search engines to seek out businesses they are looking for than they use the Yellow Pages (see image and article that shows Yellow Pages  decline from SearchEnglineLand.com).

Yellow Pages Decline in usage

 

 

 

 

 

 

 

 

If a consumer does a search and they don’t find you, they won’t come to you.  Bottom line: Before you do anything, get a great web site and fill it full of helpful content .

2) Produce great content. Publishing articles, blog posts, FAQs and even video  to your web site is crucial for your business.  If you  provide valuable information to your target market you build trust and become a go-to resource for your potential customers. You can use in turn to attract search engine links using Search Engine Optimization techniques (see #3). It can also be used in social media and in your email marketing.

3) Optimize Your Site for Search.  In the business we call this SEO.  Search engine optimization.  What does that mean? It’s the work done to your web site to rank it well on search engines.  If you have a web site but you aren’t using smart SEO strategies to show up in search engines well, you are killing your potential for attracting new business.   The closer you are to the top of the first page of results page on Google and Bing search engines, the more likely it is someone will seek out your business.  SEO will get you there. It gets overlooked all the time.  Read our article on if you should learn SEO yourself or hire someone to do it for you. SEO is extremely important. And you will be blown away what it will do for your business.

4) Social Media.  You can generate a great volume of leads from social media platforms.  Once again there are specific ways to go about doing this. To be competitive in your marketplace the social media platforms you need to establish for your business are:

  • Facebook – Get a Facebook page, and/or a Facebook group and start a community around the topic covered by your business. Facebook is the number one platform you should start on.
  • Twitter -Tweet great helpful content every day – from your site from related sites that help your potential customers
  • LinkedIn – Build alliances with businesses or find contact information for people you want to work with. Use it to prospect. Share what your business is up to. Share content from your website on your company page.
  • Google + – It’s Google’s version of Facebook. It’s not mandatory but some people use this over Facebook. Google also references your Google+ page in relation to your web site. It’s important for SEO.
  • Pinterest –  If you have a product or service that you market to women especially, you want to use Pinterest. It’s highly visual and the stats say women use it most. It’s also a powerful emerging platform that’s very appealing. Share great images and content.

Use social media to attract your target market.  You can create business alliances. You can establish expertise for your brand. And you can post valuable information that brings people to you. You can do it all while you sleep! (Tip: Use Hootsuite and schedule posts)

5) Email Marketing.  There aren’t many people that know how to properly email market. However, when used correctly, email marketing can turn the traffic that comes to your web site, or through social media, into buyers of your services and products. Done right it’s email selling, not email marketing.

Want to learn how to do it all?   Our Digital Fundamentals online course will train you on all five ways to generate leads for your business. CLICK HERE.

How to grow your web business with digital marketing

Join Ultimate Digital Marketers. It’s free!

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Do you want to learn digital marketing tactics that will allow you to grow your business online and increase your earning potential? Become an Ultimate Digital Marketer.

Join our Ultimate Digital Marketers group and learn how to grow your web business with digital marketing. You’ll get access to all our digital marketing secrets for FREE. You also get exclusive promos and discounts of up to 50% on all our online courses available in our Ultimate Digital Marketers web store.

An affordable digital marketing solution:

Cyberwalker Digital created the group to provide an affordable solution to business owners, entrepreneurs, and professionals who are interested in learning digital marketing strategies including:

  • Building content rich WordPress web sites,
  • Search engine optimization tactics to increase web traffic,
  • Writing engaging web content,
  • Use the new rules of email marketing to market products and services,
  • And building high-converting online stores.

When you use our digital marketing tactics, you can make more money for your business by growing it online and ensuring anything you offer converts to sales or engagement.

The content we provide is FREE and the courses we’ve created are a low-cost solution that will teach you everything you know. You will learn more taking our courses than you will hiring an agency you pay $5,000-$10,000 per month to run everything for you.

How to grow your web business:

Bring more traffic to your web site and turn that traffic into potential buyers for your products and services. The strategies we teach, we’ve used  to make thousands of dollars for our clients.

To help you understand the POWER of these techniques, here are some results we’ve produced:

  • One client quadrupled their (already decent) traffic in 120 days and went from zero presence on Google and Bing to 73 keywords in the top three results.
  • Another regional business client is beating all their multi-million dollar competition in a major market growing their local business by 66% in under a year. 
  • We worked for a famous author to implement a marketing automation tool and e-commerce solution that his team used to build a $2 million+ business.

If you want to generate leads for your business and turn those leads into sales there is only one thing you need to do.  Fill out the form on this page to join Ultimate Digital Marketers.