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SEO keywords for cosmetic surgeons in Fort Lauderdale, FL

In today’s digital world, many of your potential patients begin their search for you on the web. They type in specific keywords phrases like “cosmetic surgeons in Fort Lauderdale, FL” to find you.

And so, if you’ve SEO’d your site properly, potential patients will find YOU at the top of the search rankings. That means, they are likely to visit your site and come to your clinic versus competitors in the area

SEO is the #1 thing you can do to drive new business to your practice. However, it takes knowledge and time to do it effectively.  While you can do it yourself, if you’re not an expert or don’t have have the time, your best bet is to hire a professional agency to do this work for you.

Whichever route you choose it’s important to know a few SEO basics. Here are seven tips that are critical :

SEO keywords for cosmetic surgeons in Fort Lauderdale, FL

SEO keywords for cosmetic surgeons in Fort Lauderdale, FL

1) Optimize for local. That means cities, counties and states (or provinces) that your web site serves by including the add on “in Fort Lauderdale” or “in Ft. Lauderdale” or “Hollywood, FL” or “Dania Beach”.

2) If you are a national brand be sure to provide regional information, such as store locations, regional offices and the like. People like to deal with local. Support your region reps and drive traffic to them.

3) Think like a searcher and design keyword phrases they may type to find your product or service. Poll your a barista, your neighbours and your likely customers. Taxi drivers, if you sell to consumers, are always good for consumer research.

4) Don’t chase single word keywords unless you are patient and have a huge budget to put behind content development. No content related to that term, no traffic.

5) Google rewards content-rich web sites with high rankings if they generate voluminous and helpful content that demonstrates that the they are the topic expert. This strategy will guarantee that over time you will earn traffic from Google for all kinds of keyword phrases.

6) Research how difficult a keyword phrase is to win. Use a tool like Wordtracker. Don’t chase the  hard to get keywords. Optimize for the low-hanging fruit first then work on moving up the rankings on the more competitive keywords and keyword phrases.

7) A handy free research tool is Google Adwords. It can be used to find related phrases and keywords to the most obvious keywords and keyword phrases. You don’t have to buy ads to use it.

Cosmetic surgery marketing in Fort Lauderdale: A guide.

Cosmetic surgery is competitive  in Fort Lauderdale, FL.  To stand out, surgeons across the city who want attract their target clients need to use the most cutting edge online marketing tactics available. This can be a daunting task. But if you follow some simple rules and engage in key practices with the right team you can lead the field and dominate the Ft. Lauderdale market.

For many potential cosmetic surgery candidates finding the right cosmetic surgeon starts on the web. Potential clients will spend a great deal of time researching their options. They will almost always use search engines, like Google, to find a surgeon they can trust. Surgeons with user friendly web sites, great ratings, and who appear as local experts in their field build immediate credibility. Credibility makes potential clients searching online feel comfortable enough to reach out for a consult and engage in services.

Cosmetic surgery marketing in Fort Lauderdale: A guide.

Surgeons looking to generate leads on the web can use 5 simple marketing strategies to stand out in their market:

cosmetic surgery marketing  in fort lauderdale: a guide

1. Build a Cosmetic Surgery Content Library:

Building a content library about cosmetic surgery is the most important thing you can do to stand out on the web. Hire a content marketing agency or recruit an out-of-work medical journalist to write articles that showcase your company as an expert in your industry. Few companies do this yet and those that do get noticed quickly.Articles should be strategically written to get the attention of potential clients who could be searching for your services on the web. Here are some examples:

  • What’s the difference between plastic surgery and cosmetic surgery?
  • Should I get saline or silicone implants?
  • What is stem cell therapy?
  • Can I use my own fat from an unwanted area to add volume to other areas of my body?
  • Where can I go for cosmetic surgery financing?

Become a knowledgable expert and a go-to resource in your area of expertise.  The more you publish the more you increase your chance of getting more leads from the web, especially if you use SEO (search engine optimization) to optimize your pages.

2. SEO or search engine optimization

Very few companies are building great web content and optimizing it for Google and Bing so they rank in the top search results. Optimize the articles you generate for your content library to get to the top of search results so potential clients can find you. The closer you are to the top the closer you will get picked. Action to take: Find an SEO agency and get results as soon as 90 days or learn SEO yourself.

3. Cosmetic Surgery Leads via Email Marketing

Gone are the email blast days. A curated and targeted customer list that gives great content to people that subscribe lets you build your brand and awareness among those that buy your products and services.In terms of cosmetic surgery, clients need to be able to trust their surgeon. Using email marketing you can engage with potential clients on a regular basis. You’ll be able to show them how qualified and knowledgable you are and build a relationship so they feel comfortable to work with you.You will need to build your list by offering great content that will draw people in and earn their trust and interest.Use the new rules of email marketing and generate valuable sales leads for your sale force.

4. Social Media Marketing for Surgeons:

Your business is on Twitter right? What about Facebook or Google Plus or LinkedIn? Many B2C sales happen because of awareness built in social media. Build a strategy and share the great content you are creating from #1 (above). You will get known quickly, people will learn to trust your expertise and people buy from people they trust and respect. From there sales will follow.

5. Local Search Optimization for Florida:

The Miami market is ripe for local search optimization to attract cosmetic surgery clients. If you operate in one of the key metropolitan areas in Florida, like Ft. Lauderdale, then you can use geo-targeted social media ads, Google and Bing ads and local SEO tactics to dominate your local market.  You don’t need a big budget, just a willingness to experiment then discard what doesn’t work and reallocate funds to what does.  Your first 60 days should be used to identify what works then you build toward a larger spend as ads turn to leads.

Find out more about cosmetic surgery marketing in Ft. Lauderdale, with a free 30-minute call with Cyberwalker Digital. We are a Florida-based digital marketing agency that specializes in digital marketing strategy and builds digital assets and strategy for clients who are looking to dominate their local market. CLICK HERE. Or call Kay Svela at 813-525-3185.