CWD recently built an online dictionary for one of our clients, a well-known forklift dealer based in California. During the process, we discovered how highly effective this strategy is for driving new traffic to websites.
This tactic works especially well for industries that are highly specialized, such as: Healthcare providers, attorneys, real estate agents, tax attorneys and warehouse/logistics companies. They types of industries often have to educate their customers as to their products and services as part of the sales process.
Increase site traffic with an online dictionary
Here’s why an online glossary of terms is so effective:
Building a dictionary of industry related terms allows companies to share their expertise and build credibility in their industry. Most importantly, you can optimize each page of the dictionary for search engines to dramatically increase your site’s exposure.
Your site will climb the ranks of search engine listings for one word searches and for popular industry definitions. It’s common for other companies to link to a online dictionary to clarify terms on their own site (in-linking) . In-links help your site climb the search engine ranks. This will help you increase your chances of getting found by your target market.
How to build an online glossary:
If you want to build an online dictionary on your site it’s quite simple. It requires only three basic steps. Though, it will take a bit of time to put together.
Step 1: Compile a list of industry relevant terms. This is most effective for specialized industries. This is why, it works well in materials handling. Other businesses, like healthcare industries, law firms, real estate agents.
Step 2: Post terms in alphabetical order. You want to include a brief description of the term explained as simply as possible. This helps if you have a good copywriter that works with you. You can also add links to videos and images to help explain the term.
Step 3: SEO each term. Search engines, like Google, algorithms are based on keywords, so a dictionary is perfect for optimizing to appear in search when a traffic enters a specific phrase.
Once your dictionary is operational keep track of the terms that are getting the most traffic. These are likely the most challenging concepts to understand or the most popular terms in the industry. You can write and post articles related to the terms so you can continue to attract more of your target demographic.
To see an example of an online dictionary, visit the one we put together for RaymondHandling.com.