Tag Archives: how to

10 simple ideas to generate blog content quickly without much effort

10 simple ideas to generate blog content quickly without much effortContent marketing requires that you publish a lot of great content. And specifically you’ll need to publish content that demonstrates your (or your company’s) expertise on a particular niche topic. The idea is that you draw people who find that content useful and interesting toward your company, teach them that your are an authority on the topic, and through the process develop trust and over time a relationship, which is the foundation for a sale.

But what if you are not much of a writer? Or you find generating content ideas tedious?  Or you have no time to pen the next great post? Or perhaps you don’t have a budget to hire a journalism grad or professional writer to produce content for your brand? No problem. Just use these 10 simple ideas to generate content quickly without much effort.

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1. Top 5 and Top 10 lists

Go find the best resources on a topic on the internet that can be pulled into a list. 10 things you need to know about X, or 5 must have tips on how to Y. Find web sites that  publish the material. Describe their tips in a few sentences. Put a link to each one and list them. Write a brief intro and BOOM!: You’ve got one awesome article ready to publish.

2. FAQs

That’s Frequently Asked Questions. List 10 questions that your customers ask your sales reps. Then answer them. Don’t be self promoting. ie Q: Who is your favorite plumbing company. A: Ours! More like: Q: What’s the best way to unclog a garbage disposal. A: We like this Youtube video for do it yourselfers (LINK) but give us a call and we can talk you through it or send one of our pros out to get it done for you.  

3. Retop a rewrite

This is an old journalism trick that editors teach young reporters at newspapers. Find a piece of news or an article (usually from a competitor in the media business) that is of interest to your customer base. Rewrite it into a summary using your own words. Do not use the quotes – paraphrase these. The finished product must be all new and it’s helpful if the top of the article includes a new development that is not covered in the original piece. BTW – No copying and pasting – that’s plagiarism. ie. Source: “Apple announces the ultra thin new iPhone 9” Rewrite:  “Thin is in – but some say breakable – for the latest smartphone from Apple” 

4. Write definitions

Pull together lingo or or complex terminology from your business or market and define them.  Over time build a glossary of terms that is specific to your industry and publish this on your site.

5. Transcribe an interview

Call a seasoned know-it-all n your shop and record an interview on a topic her or she is expert in.  Or call a industry colleague or supplier. Ask them 10 questions about an area of expertise. Transcribe the answers and clean up the Ummms and Errrs and turn it into an article with a brief introduction. ie.   “Have you ever wondered how to  organize a bedroom closet? We called Susan Littleton, a professional closet organizer, who provided the following tips on how to optimize space in a bedroom walk-in closest.”

6. Record an interview

Too busy to transcribe an interview? Record it on Skype and post the audio or video file on your blog and write a brief description to introduce it. Use Recorder, which is an add-on app from Skype.

7. Photo slideshow

Explain how to do something using a slide show. Grab your phone and take step by step pictures and describe each step as captions. Niche “how to” content is hugely in demand.

8. This week in history

Go back in time five years, 10 years or further and pull up an old article or post or newspaper clipping or even a photo that marks a historic day  that is of interest to your audience. Rehash the piece into a retrospective or post a series of old pictures.

9. Aggregate great tweets

Use Twitter’s search engine to find people who are experts on a topic and aggregate their tweets together. (Use a screen grab software like Snag-It) ie.  Top 5 hurricane preparedness tips from smart people on Twitter!

10. Social media interviews

Speaking of Twitter post a request on Twitter, Facebook or Google Plus for help with a question that everyone wants answered – that your audience will love. Aggregate the best answers into a single post. Credit the contributors and link to their social media accounts.

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Why “how to” content attracts the most attention on the web

Why “how to” content attracts the most attention on the web
“How to” content attracts the most attention on the web. Write a lot of it, especially around issues your potential customers are dealing with. Give them actionable information and step by step advice where possible.  Write the painful details and second guess where they will get stuck and over explain the answer. Show pictures where possible to illustrate the solution.

Why does “how-to” content work in content marketing?

People are looking to solve problems and to educate themselves. If you provide them with step by step information that helps them resolve an issue that they are struggling with then you are going to become valuable to them and they will return. Over time your expertise will become invaluable and they will return again and again. This breeds trust in your and your brand. And it will eventually lead to a sale.

How to do on-page SEO yourself

How to do on-page SEO yourself Here’s a quick tutorial that will walk you through how to do on-page SEO yourself. It will tell you where you need to place your seo keyword phrase to optimize your web pages for best results with search engines. If you want the full information and process, order our free 60-page book, called: Digital Marketing Secrets Revealed, at the bottom of this page.

How to do your own on page optimization


1. META and TITLE tag:

There are a series of tags in the header of each page – between the tags that contain information that describes the content on the page. The two tags you should focus on are the <TITLE> tag and the META DESCRIPTION tag.

The TITLE tag contains the words that show up at the top of your visitors web browser. They are also an indicator of page content. In other words, this is what people see when they pull up a description of your site. So, it’s a good idea to use language that’s enticing along with placing your keyword phrase here. Your page’s keywords should go in here.

They should also be the first words in the META DESCRIPTION, followed by no more than 160 characters. (Google doesn’t pay attention to anything past 160). You will find the tital tag and meta description tag on the back end of your WordPress site below the text box.

The META DESCRIPTION tag also describes the pages content and is used as a summary preview when the page is index by Google. Here’s what the title and meta tag would look like on the back end of this article.

Title Tag Example: <title>How to do your own seo</title>

META Description Tag Example <meta name="description" content="How to do your own seo? This quick-read article will give you the basics on seo.CLICK HERE." /> *Quick tip:  Put the words “CLICK HERE” at the end of all your meta descriptions. It’s a call to action that emphasizes the web searcher click on the link and go to your site.

2. URL tag:

Make sure your keywords are in your URL or web page name. Keywords in a URL are a great indicator of the page’s content so Google will use this as a key indictor on ranking the page. On the back of your WordPress site you can edit your url by clicking on the edit button beside the permalink under the page or post title. See image below for placement. As you’ll see, the title of the post and URL have the same keyword phrase.



3. <H1> and <H2> tags:

Your seo keywords should appear at least in one set of the headline tags on your page using the <h1></h1> tags. Be sure to use <h2></h2> or <h3></h3> subheads through the article too and sprinkle related keywords in these. If you don’t know much about web code putting a phrase in h2 tags is easy.

And so you are clear what h2 tags do, if you look at the bold headlines in this article, for example where it says “how to do SEO yourself” above, that’s an h2 headline.  You can size headlines easily and here’s how:

When you are in WordPress writing an article, flip over to text mode by clicking the “Text” tab at the corner of your text box (beside where it says” Visual” – top right of the screen). Then, locate the phrase you want to bold.  Put the h2 tag code around it.  That looks like this: <h2>How to do your own SEO</h2>

4. Image ALT tag:

Using one image for each page or post is essential for seo best results. Search engines look at the “ALT” tag description of the image.  Your keyword phrase should be placed in the alternative tag box. This is what the back end of the image looks like on this post.





5. Body text:
Your keywords should appear three to four times through out the body text on a page. Feel free to use synonyms. Use this Keyword Density tool to ensure the density of your keywords is done.  If you put too many keyword phrases in your text, the Google algorithm will penalize you.  This practice is called keyword stuffing.  A lot of seo’ers tried to trick the system, but Google’s been adapted to deal with this.

As you can see, it’s fairly easy to learn seo yourself. If you have any questions give us a call or order the book, which includes up to 30 minutes of free coaching.

If you’d like to learn more about SEO, order our 60-page ebook: Digital Marketing Secrets Revealed. Its free! To get your copy of the book now, click here:


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How to write great sales copy that converts visitors to buyers

The No. 1 secret that will turn potential customers of your products or services into buyers effortlessly is: GREAT COPY.

how to write great sales copy

Well-written copy grabs the attention of readers in your target market. The best approach is to present the solution to an immediate problem that they are dealing with. Then, address any concerns they have that could be in the way of them making a purchase.

Writing effective sales copy is not easy unless you know the acronym in the infographic below.  First, let’s give credit to the person that made it famous. His name is John Carlton.

Carlton is one of the best copywriters in the world. His course:”Kick-Ass Copywriting Secrets of a Marketing Rebel”, teaches the AIDA acronym. It stands for: ATTENTION – INTEREST – DESIRE – ACTION.

Here is an infographic with the AIDA acronym  that will teach you how to write great sales copy:

how to write great sales copy
[Download the AIDA Infographic – right click and choose Save As]

If you find it useful please pay it forward.  Pass this infographic on to a friend or co-worker you think will benefit by clicking on one of the buttons below.  Post it to social media or send it to them by email. They will kiss the ground you walk on!

How to grow your web business with digital marketing

Join Ultimate Digital Marketers. It’s free!

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Do you want to learn digital marketing tactics that will allow you to grow your business online and increase your earning potential? Become an Ultimate Digital Marketer.

Join our Ultimate Digital Marketers group and learn how to grow your web business with digital marketing. You’ll get access to all our digital marketing secrets for FREE. You also get exclusive promos and discounts of up to 50% on all our online courses available in our Ultimate Digital Marketers web store.

An affordable digital marketing solution:

Cyberwalker Digital created the group to provide an affordable solution to business owners, entrepreneurs, and professionals who are interested in learning digital marketing strategies including:

  • Building content rich WordPress web sites,
  • Search engine optimization tactics to increase web traffic,
  • Writing engaging web content,
  • Use the new rules of email marketing to market products and services,
  • And building high-converting online stores.

When you use our digital marketing tactics, you can make more money for your business by growing it online and ensuring anything you offer converts to sales or engagement.

The content we provide is FREE and the courses we’ve created are a low-cost solution that will teach you everything you know. You will learn more taking our courses than you will hiring an agency you pay $5,000-$10,000 per month to run everything for you.

How to grow your web business:

Bring more traffic to your web site and turn that traffic into potential buyers for your products and services. The strategies we teach, we’ve used  to make thousands of dollars for our clients.

To help you understand the POWER of these techniques, here are some results we’ve produced:

  • One client quadrupled their (already decent) traffic in 120 days and went from zero presence on Google and Bing to 73 keywords in the top three results.
  • Another regional business client is beating all their multi-million dollar competition in a major market growing their local business by 66% in under a year. 
  • We worked for a famous author to implement a marketing automation tool and e-commerce solution that his team used to build a $2 million+ business.

If you want to generate leads for your business and turn those leads into sales there is only one thing you need to do.  Fill out the form on this page to join Ultimate Digital Marketers.

How to use email marketing to grow sales

Effective email marketers use email as the medium to: 1) Generate new leads and turn potential buyers into buyers, and to 2) Keep existing buyers engaged so they are more likely to buy in future.

If you are having trouble doing either of these things you could be using tactics to market your products or services using email that are ineffective and in some cases damaging to your brand.

How to use email marketing to increase sales

To find out if what you are doing is an effective use of email marketing to grow sales, it’s important to decipher if you fall into one of two categories. Are you an email blaster? Or an email marketer?

It’s crucial you know the difference.  Bottom line is: Email marketers use email to develop connections and brand affinity and email blasters turn people off in the hopes of landing a few sales. They use brute force to blast their message.  Read these definitions to identify where you stand:

Definition of an email blaster: An email blaster uses email to try to get people to buy their stuff. They don’t consider that there are different groups of people with different needs on their list of contacts. The goal of an email blaster is to sell their stuff to whoever will buy it.  They send emails with no strategy and no direction.  Their email content is all about them. And they send email to anyone that they have an address for.

Definition of an email marketer: An email marketer creates a long-term sales strategy that has a specific end goal. They send emails to various groups of people.  The emails deliver valuable content that speaks to what the people want.  They build desire, trust, and loyalty. They ask people to buy when appropriate.  Their email content is all about their people and shares expertise that is of interest to them.

If you find yourself in the email blaster camp, don’t feel bad, that is where most people find themselves. Why? Email marketing is still a relatively new form of marketing. At least it is evolving. There are only a handful of highly effective email marketers. But the club is growing, thankfully. Here are five things they do to use email marketing to increase sales.

How to use email marketing to grow sales

1: Segment your list of contacts. Categorize your contacts based on what you want to send them.  You want to think about speaking to the group versus sending them stuff they don’t care about. Then need to create different email funnels for each group because the content you are sending them will (and should) be different.

 2: Establish a long-term email marketing strategy.  To do this you need to decide what the the end goal, is. This is the action you are driving your contacts towards. It could be different for each email funnel you create.  However, usually the end goal is to have the contact make a purchase. Or take a specific action that forwards your business.

3: Develop various email funnels and map them out.  Once you decide what the end goal for each funnel is you can work backwards to design a system that drives people to that end goal.  For example, if the end goal is getting a potential buyer to buy, your entire email strategy should be focused on sending them emails that primes them for that action. You want to build trust and delivery value during this process.

4: Create valuable emails. Emails should be used  to deliver valuable content to your contacts on a regular basis. Get them used to receiving emails from you. Make the emails good so they want to open them.  A good way to do this is to give stuff away.

5: Track your performance. Effective email marketers are constantly tracking their open rates and the actions of their subscribers and tweaking their strategy. If emails aren’t getting opened you need to make changes.

How to write email subject lines that are irresistible

How to write email marketing headlines that are irresistible

Did you know that the subject line  is the most important part of your email?  It’s more important than the body text, more important than what you are giving away, more important than what you are trying to sell.

Why? If your headline isn’t great, your emails won’t get opened.

Here are five expert email marketing strategies on how to write email subject lines that are irresistible…

Email marketing strategies for great subject lines:

1) Blend in to the inbox: When your email looks like all the other emails in a person’s inbox the recipient will see it as an email they need to open. They may even open it accidentally, but that’s okay, you got their attention. Examples:

  • “Quick question”
  • “Thanks for your help”
  • “Thought you’d like this”

2)  Make your email sound important: When your email is important it gets opened. There are certain things that make an email important. If it comes from the president of a company, it’s important. If it’s about crucial businesses matters, like safety or legal requirements for businesses, it’s important. If it’s an exclusive offer for a select group, it’s important. Examples:

  • “A Message from __________________ (President’s name)”
  • “Gift from ____________________ (President’s name)”
  • Safety regulations for Warehouse Managers
  • Exclusive industry insider offer

3)  Play on human curiosity: Did you know that the National Enquirer is the fifth most read publication in the world? People buy the National Enquirer because  the headlines are crazy and they sound close enough to reality to be true. People like weird. They feel compelled to open things that they are curious about. Or, things they can’t believe till they see them. NOTE: If you go weird the content of your email needs to be the truth.  Example:

  • “Adopt Pinky, the cat that uses the toilet”
  • “The health secret I learned from a Balinese Medicine Man”
  • “Drink beer. Lose weight.”

4) State the value of the email’s content: If you are giving away tangible advice in your email. Or a giving away an attachment that is very valuable, you can simply say what it is. Example:

  • 5 Email marketing secrets the experts use
  • 3 Super weight lose foods
  • 10 Fitness mistakes you might be making

Use these four email marketing strategies to create effective subject lines and track your open rates to see if they increase.

5) Be familiar: If I send you an email and we know each other, chances are you will open the email because you know me. Write headlines that assume you are connected. In the right circumstances these can be highly effective.

  • Tips because you are amazing
  • I wanted you to see this
  • Do you have a few minutes?
  • You will love this info