Tag Archives: leads

Materials handling websites: SEO

Why you need SEO:

Sales experts agree that warm leads are easier to sell to. It’s better to invest time and money into generating warm leads than to spend your time prospecting, making cold calls, and attacking cold leads. The idea is to make people who want your services and/or products come to you.

At CWD, we believe it is the No.1 way to grow your business. 70% of our business comes from SEO, while the other 30% is from referrals and other methods.

You can use SEO to bring traffic to your web site for free (if you invest the time and energy to learn it and do it yourself) or for a nominal monthly fee if you outsource it. Most agencies charge per number of keyword phrases. Prices ranges from $500 to $2,500/month or more, usually with a one-time upfront setup fee for initial implementation.

You can appoint someone on your team to do SEO. However, it’s important they have the time to devote to the task. They also need to understand how to do it properly. The rules for SEO change frequently, because search engines like Google change the rules about how they rank web sites often.

Learning SEO is a moving target. What is true today may not be true tomorrow. Or, next month. And, certainly not next year. Search engines like Google and Bing set the rules. (And, if you are wondering about Yahoo its search engine is managed by Bing)

By using SEO, within 90 days, if not sooner, you’ll be getting a flow of free traffic from search engines to your web site. That’s if you execute properly.

Materials handling websites: SEO

materials handling
A screen grab of a lead generated from an online form on RaymondHandling.com. This person found the site from a search engine.

 

 

 

 

Hiring an agency to do SEO for you:

A reputable SEO firm will do the following:

1) Identify keyword phrases for you and explain to you how and why this is important

2) Know the difference between responsible SEO practices and poor practices, such as keyword stuffing (explained in the next section)

3) Provide you with performance assessments that show results. You’ll know if your agency is doing well if you do a search using the phrases your company has provided and you find your company on the first page of Google and Bing.

4) Get you tons of business from the web!

SEO basics: What you need to know about SEO even if you outsource it

SEO strategy is broken down into three areas:

1. Keyword research

2. On-page optimization

3. In-linking

These three magic concepts, when understood and applied, will start to produce free traffic from search engines to your web site.

To learn how to SEO your web site, order our free 60-page book: Digital Secrets for companies in Materials Handling.  You’ll also received a ebook version. CLICK the button below:

FREE BOOK (1)

How to get more warm leads for your business

This article shares the No.1 secret that will turn your business into a lead generation machine. If you want to encourage more leads to seek your business — instead of you seeking their business — read this article. It reveals the newest trend in marketing towards developing and sharing great content to create yourself as an expert in your industry.

How to get more warm leads for your business:

 

how to get more warm leads for your business

The secret is… Content marketing

If you want to bring more business to you with minimal sales effort you’ll want to understand content marketing. It’s a marketing process that involves creating and sharing strategic content that does the following:

  1. Showcases your expertise in your industry
  2. Naturally attracts the business you want to attract because they come to you for help and guidance

The goal is to attract and engage the intended demographic with the objective of driving profitable customer action.

There is a long-standing sales approach that suggests customers only buy from companies they trust. That trust is quickly established when a company becomes an expert in their industry. If your aim is to solve the problems of your target audience, you are on the right track.

Thinking like a content marketer

Shift your focus. Stop asking: “How can I sell more?”. Start asking: “How can I be of assistance to people in my target market?”. When you think this way, selling becomes a natural process. It requires minimal sales effort.

Be an expert and potential business will come to you. And, it will be easier than you ever thought possible. The expertise that you demonstrate through content marketing removes or weakens the resistance toward a sales come-on.

A content marketing approach allows you to change your business’ overall brand conversation and establish that you are more than just another corporation.

How to think like a content marketer

Find out what the “pain points” or persistent complaints are for the people you want to sell to, and create content that solves these issues. The content could be in the form of:

  • Articles
  • Blog posts
  • Videos
  • eBooks
  • Infographics
  • Industry reports

Share your content on social media, on your web site, or over email.

Here’s the big secret to content marketing…

You have to think strategically and/or do thorough research to really understand the pain points of the people in your target market. If you don’t, your efforts won’t be effective in generating the leads you want to generate. Sometimes, the content you do generate may even need to be unrelated.

For example, if your business is a bridal boutique that sells bridal dresses you may want to write content that solves the pain points of brides. Don’t just write about wedding dresses. Write articles such as: “Wedding planner’s money-saving secrets”, “Brides guide: Where to splurge and where to save”, “How to make wedding planning easy”. Give away things like “Free wedding month-to-month wedding planning guide for brides”.  Yes, you may sell dresses, but this content will attract the attention of your target market.

To learn more about content marketing order a copy of our FREE ebook: Digital Marketing Secrets Revealed. We actually give away our complete proven-results digital marketing strategy in this book. To get yours now, CLICK HERE.

How to turn leads into buyers using digital marketing

If you’re confused about which digital marketing platforms your business should be using to attract potential customers to your site, or you want to know how to turn leads into buyers, this Digital Marketing Lead Conversion infographic could help you:SEE BELOW FOR AN EXPLANATION OF THE ENTIRE LEAD CONVERSION PROCESS PRESENTED IN THIS INFOGRAPHIC:

how to turn leads into buyers using digital marketing strategies

Explaining the digital marketing lead conversion process:

There are 4 Phases that a potential buyer goes through from the moment they find you on the web to the moment they make contact with your business. This is mostly true of

all

buyers . However, buyers who NEED your services/products NOW can go from Phase 1 to Phase 4, so they are an exception.But – if you want to find your leads in your target market and turn those leads into buyers here are the digital tools to establish and how to use them:

Phase 1: Discovery

There are four digital marketing tactics you should use to have potential customers find you on the web:

  1. Social Media: Post content on social media that grabs the attention of the people in your target market and directs them to your web site, blog or web store.
  2. Search Engine Optimization (SEO): Learn or hire a team to do SEO for you. SEO involves identifying specific keywords and placing them in specific areas on each page of your site. It will help your web site, blog, or web store get picked up by search engines Google and Bing.
  3.  Email Marketing: You can generate leads using email by engaging with customers who recommend you to their friends. Think of this as a word of mouth referral, but on the web.  Tip: Many email software programs have share buttons you can add to the bottom of your email so you can make it easy for people to pass along great content.
  4. SEM: It stands for search engine marketing. It’s using web advertisements that are strategically placed to drive traffic to your site.

Phase 2:  Engagement

Once a potential lead finds you, connect with them regularly using various engagement platforms. Generate useful content and share it with your target audience. Build a content library or blog on your web site. Then, write great content regularly and push it through to your audience on email, youtube, or social media.Social media platforms you should have for your business to be competitive in today’s online marketplace:

  • Twitter
  • Facebook
  • Linkedin
  • Google +
  • Pinterest

Phase 3: Trust

If you engage with your potential leads regularly you’ll build a reputation in your target market. It’s important that you find out what they want. If you know what they want you can create content that speaks to their needs. The goal here is to build interest, brand awareness and affinity.

Phase 4: Registration

When a potential lead trusts your brand and the time is right for them to buy it’s likely they will go to you. A potential lead becomes a lead when they take action by doing things like contacting you, sign up for your mailing list, or making a purchase.This is the registration phase. And it’s the whole reason why you would want to use digital marketing tactics. Don’t use digital tactics just to use them. Use them with a strategy.If you want to know more kick-ass digital marketing strategy secrets for FREE,

click here

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