Understanding how to use social media to grow your business isn’t as difficult it seems. It’s actually quite straight forward. Step 1 is to setup an account on the following platforms: Facebook, Twitter, LinkedIn and Google. Step 2, post informative content often (at least 3 times per week). And Step 3 is to learn a few basic rules regarding social media etiquette. To help you with that, here are 3 quick tips.
Social media etiquette: 3 quick tips
Don’t follow back everyone who follows you on Twitter. Choose the people who provide value to you and monitor their tweets for content you care about. When you follow someone back it sends the message that you’re interested. So, when you do follow up back make sure you share their content and engage them. It will help you build a relationship. The goal for you is to develop a social media community of contacts you care about
Do respond to everyone who reaches out to your brand through social media. They are interested in you, so, engage them. Be helpful or add value to them in your response.
For people who are malicious and negative on social media either ignore them, or if they have a complaint against your brand, address it but take it out of social media as fast as possible. Don’t turn it into an online battle.
The No. 1 secret that will turn potential customers of your products or services into buyers effortlessly is: GREAT COPY.
Well-written copy grabs the attention of readers in your target market. The best approach is to present the solution to an immediate problem that they are dealing with. Then, address any concerns they have that could be in the way of them making a purchase.
Writing effective sales copy is not easy unless you know the acronym in the infographic below. First, let’s give credit to the person that made it famous. His name is John Carlton.
Carlton is one of the best copywriters in the world. His course:”Kick-Ass Copywriting Secrets of a Marketing Rebel”, teaches the AIDA acronym. It stands for: ATTENTION – INTEREST – DESIRE – ACTION.
Here is an infographic with the AIDA acronym that will teach you how to write great sales copy:
If you find it useful please pay it forward. Pass this infographic on to a friend or co-worker you think will benefit by clicking on one of the buttons below. Post it to social media or send it to them by email. They will kiss the ground you walk on!
If you want your company web site or your revenue-generating web property to rank better in search engines to attract more traffic, then you need to understand SEO or Search Engine Optimization.
However, do you learn it yourself or hire an expert? The simple answer is a bit of both. As a business owner, you know all too well that there’s rarely time to become an expert in all skills needed to run a business.
That said, SEO is one skill that is worth gaining some proficiency in, because outsourcing can be expensive and an ongoing monthly cost. However, it can also be a source of web traffic that is more cost effective than buying visits through advertising.
You best approach is to find an SEO expert that is willing to not only do the work, but also mentor you (or one of your staff) in the necessary skills.
The combination of your in-house proficiency and their implemented strategy will keep ongoing SEO consulting costs down and still realize results. A good SEO expert will do an analysis of your web site to see where you are at today and measure results all the way through the process. They can help you research relevant keyword phrases (e.g. “ Cincinnati plumbing supplies”, not just “plumbing”) that will attract the right kind of traffic to your business.
You’ll also need to reconfigure your pages to improve your rankings for the targeted keyword phrases. Ask your expert to provide guidance and show you how to improve one page to start with. Instead of optimizing all the targeted pages for you, have them provide a briefing document for each page. Then follow the guidance to learn the techniques and do the work yourself. You will learn an enormous amount in the process.
Another core task you will need help with is increasing the number of links in to your pages from other sites (these are called “in-links”). Google scores a web page higher if other web sites link to it. This activity is more important than on-page optimization, however it should not be done without optimizing your pages as well.
SEO experts typically charge you to find third party sites that will link to your site and charge you a monthly fee to maintain this process.
You may want to buy this service initially but again have them train you in strategies to do in-linking yourself. Not all SEO experts will do this as it is a good revenue stream for them, however the good ones will teach you starter secrets.
If you can deploy an initial expert-designed strategy, learn some in-house capabilities, then bring your SEO expert back for quarterly audits and pay them to support your own in-house capabilities, then it will go a long way to getting the results you want and keeping costs down.
If you are looking for an SEO expert that will get you started and train you or your staff in the expertise then contact Cyberwalker Digital. We would be delighted to help.