Tag Archives: search

What is SEO? An overview and definition

…or said another way: What is Search Engine Optimization – if you don’t know what the acronym means

What is SEO: an overview and definition
What is SEO: an overview and definition

If you are unfamiliar with the term SEO – or if you have heard about it but not exactly sure what it is, then here’s an overview and definition so that you can understand what it is used for and even explain it to someone else, like an expert.

A search engine is a web site like Google or Bing or Yahoo. Its where you can find resources on the Internet by entering search terms. Simple terms like “organic dog food” or more complex phrases like “where in Tampa can I find organic dog food”.

The search engine will provide a list or web sites that answer that question and ranks them in order of relevancy. So the top site on the results page should be the best resource to answer your query. This is achieved by analyzing all kinds of criteria about each web site. The search engine scans web sites across the Internet and then indexes them based on the key words that they are about.

So what is search engine optimization or SEO for short? Its the process by which a web site owner customizes their web content pages – including the home page – to make them appealing to search engines looking for a match for specific keywords.

How is this done? There are three basic steps, although there is much more to SEO than just these, but they are the start of a strategy.

STEP 1: Research keywords

The first step in any SEO strategy is to identify what keyword or set of keywords (often called a “keyword phrase”) to optimize a web site and its web pages for. Choosing the right keywords will result in large volumes of traffic arriving on the web site if they are keywords that are typed into a search engine frequently. LEARN MORE about keyword research

STEP 2: Optimize keywords on a page

This process involved editing text and programming code on a web page to help search engines recognize it as a good page to rank for a particular set of keywords and to list it in their search results. LEARN MORE about on-page optimization

STEP 3: Get linked

This process – also called in-linking – is the work done to get other websites to link to your web site. It can be done by listing a site on free directories, getting mentions in other peoples blogs, getting media mentions and in some cases buying links (although this can sometimes be ill advised) on prominent web sites. LEARN MORE about In-Linking

STEP 4: Track and analyze

This process is about evaluating what keywords you have been ranked for on Google and Bing and then looking for ways to improve these rankings through  optimization and in-linking.

STEP 5: Create valuable content and continue to optimize

After an initial execution of steps 1 to 4, your ongoing job will be to create great content on your web site that positions you as an expert on the web in the areas that you specialize in an what to be known for. This is critical to your success in SEO. If you want high rankings on search engines you MUST become a content creator and update the content regularly.

Of course these steps only give you a basic overview of what SEO is, but should now have a basic understanding of the process and why its important. To learn more, join our Ultimate Digital Marketers email list. You will receive a free copy of our ebook Digital Marketing Secrets Revealed ebook. To order it, CLICK HERE.  There is a whole chapter dedicated to SEO in the book. You can also find out more by clicking the banner below.

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How to do on-page SEO yourself

How to do on-page SEO yourself Here’s a quick tutorial that will walk you through how to do on-page SEO yourself. It will tell you where you need to place your seo keyword phrase to optimize your web pages for best results with search engines. If you want the full information and process, order our free 60-page book, called: Digital Marketing Secrets Revealed, at the bottom of this page.

How to do your own on page optimization

 

1. META and TITLE tag:

There are a series of tags in the header of each page – between the tags that contain information that describes the content on the page. The two tags you should focus on are the <TITLE> tag and the META DESCRIPTION tag.

The TITLE tag contains the words that show up at the top of your visitors web browser. They are also an indicator of page content. In other words, this is what people see when they pull up a description of your site. So, it’s a good idea to use language that’s enticing along with placing your keyword phrase here. Your page’s keywords should go in here.

They should also be the first words in the META DESCRIPTION, followed by no more than 160 characters. (Google doesn’t pay attention to anything past 160). You will find the tital tag and meta description tag on the back end of your WordPress site below the text box.

The META DESCRIPTION tag also describes the pages content and is used as a summary preview when the page is index by Google. Here’s what the title and meta tag would look like on the back end of this article.

Title Tag Example: <title>How to do your own seo</title>

META Description Tag Example <meta name="description" content="How to do your own seo? This quick-read article will give you the basics on seo.CLICK HERE." /> *Quick tip:  Put the words “CLICK HERE” at the end of all your meta descriptions. It’s a call to action that emphasizes the web searcher click on the link and go to your site.

2. URL tag:

Make sure your keywords are in your URL or web page name. Keywords in a URL are a great indicator of the page’s content so Google will use this as a key indictor on ranking the page. On the back of your WordPress site you can edit your url by clicking on the edit button beside the permalink under the page or post title. See image below for placement. As you’ll see, the title of the post and URL have the same keyword phrase.

seo1

 

3. <H1> and <H2> tags:

Your seo keywords should appear at least in one set of the headline tags on your page using the <h1></h1> tags. Be sure to use <h2></h2> or <h3></h3> subheads through the article too and sprinkle related keywords in these. If you don’t know much about web code putting a phrase in h2 tags is easy.

And so you are clear what h2 tags do, if you look at the bold headlines in this article, for example where it says “how to do SEO yourself” above, that’s an h2 headline.  You can size headlines easily and here’s how:

When you are in WordPress writing an article, flip over to text mode by clicking the “Text” tab at the corner of your text box (beside where it says” Visual” – top right of the screen). Then, locate the phrase you want to bold.  Put the h2 tag code around it.  That looks like this: <h2>How to do your own SEO</h2>

4. Image ALT tag:

Using one image for each page or post is essential for seo best results. Search engines look at the “ALT” tag description of the image.  Your keyword phrase should be placed in the alternative tag box. This is what the back end of the image looks like on this post.

howtodoyourownseo

 

 

 

5. Body text:
Your keywords should appear three to four times through out the body text on a page. Feel free to use synonyms. Use this Keyword Density tool to ensure the density of your keywords is done.  If you put too many keyword phrases in your text, the Google algorithm will penalize you.  This practice is called keyword stuffing.  A lot of seo’ers tried to trick the system, but Google’s been adapted to deal with this.

As you can see, it’s fairly easy to learn seo yourself. If you have any questions give us a call or order the book, which includes up to 30 minutes of free coaching.

If you’d like to learn more about SEO, order our 60-page ebook: Digital Marketing Secrets Revealed. Its free! To get your copy of the book now, click here:

 

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10 SEO tips that will instantly attract more traffic to your blog or web site

Grow web trafficPeople often ask us how to increase traffic to their web site. There are three core strategies that you can go to work on: Social Media, Buy Traffic and  Search Engine Optimization (SEO).  I’m only going to focus on one in this post and that’s SEO.

Here’s a 15-minute tutorial that contains 10 valuable SEO tips and tricks.

1. META TAGS

There are a series of tags in the header of each page – between the tags that contain information that describes the content on the page. Script references, CSS info and other page management info goes in here too. The two tags you should focus on are the <TITLE> tag and the META DESCRIPTION tag. The TITLE tag contains the words that show up at the top of your visitors web browser. They are also an indicator on the page’s content and search engine will take their content seriously. Your page’s keywords should go in here. The META DESCRIPTION tag also describes the pages content and is used as a summary preview when the page is index by Google. Here’s the META DESCRIPTION tag used by the warehouse products client at Cyberwalker Digital.

Title Tag Example:

<title>Products for the Warehouse in Los Angeles | Southern California</title>

META Description Tag Example

<meta name="description" content="Wanna buy quality stuff for the warehouse? Items like hand pallet trucks and hand carts at great prices in the Los Angeles / Southern California area? Click here." />

2. URL aka your Web Address

When you name your page make sure your keywords are in your URL. Keywords in a URL are a great indicator of the page’s content so Google will use this as a key indictor on ranking the page. Use the key words in your <h1></h1> tags in the URL if possible.

3. <H1> and <H2> TAGS

You keywords should appear at least in one set of the headline tags on your page using the <h1></h1> tags. Be sure to use <h2></h2> subheads through the article too and sprinkle related keywords in these.

4. IMAGE ALT TAGS

Images are crucial to your SEO efforts. Not because search engines can see them. Instead they look at the “ALT” tag description of the image. Be sure this is added to any images your place on a page. The key words you are optimizing for should appear in this tag.

<img src="seo-book-cover.jpg" alt="A guide to SEO tips and tricks" />

4. BODY TEXT

Your keywords should appear three to four times through out the body text on a page. Feel free to use synomyms as well as the search engines are smart enough these days to make note of these. Use this Keyword Density tool to ensure the density of your keywords is done properly. Note that too many repeated keywords can have your page penalized by Google.

5. The dangers of Javascript, Flash and other next text data

Search engines are great and reading text and cannot watch movies, view pictures or view Flash animation or other non text data. They are also not every good are interpreting programming code (such as some Javascript that generates dropdown menus). So it is important to build you pages in a way that contains lots of descriptive text and straight HTML links. See how you page is viewed by Search engine crawlers using this tool. If not much relevant text shows up then rethink your page’s code and simply to basic HTML. For example use CSS generated menus instead of Javascript created menus.

6. SiteMap

A sitemap is a web page that includes links to all the pages on your site that you want indexed. If you use Javascript menus then this is a good way to educate a Search Engine on what links to look at. Your sitemap can be generated by a tool in your content management system. I use the auto generated sitemap in the plug-in SEO All in One Pro. Be sure to submit this to Google via Google Webmaster Tools. You should also link the site map in the footer of your homepage.

7. Google & Bing Webmaster Tools

Be sure to register your site with Google Webmaster Tools  and Bing Webmaster Tools. This gives you the ability to submit sitemaps to Google and Bing and monitor the health of your site and track traffic data. When paired with Google Analytics this is a powerful free resource that all webmasters should use to help them develop their site and traffic.

8. The Importance of  ‘In’ Links

I’ll write an article separately on this topic, because links from other sites into your site are critical. And as or more important as optimize your pages with keywords. Links in tell Google an other search engines that your site matters and that it has something important to say. Think of it this way – if one person recommends a movie you might go. If 100 recommend it you will likely see it. This is how Google evaluates the importance of your site. Find out how many links in there are on your site use either WhoLinks2Me.com or Alexa.com.

9. Monitoring Your SEO Progress

One of the best tools to monitor your progress and help you see improvements in your SEO efforts is Moz.com. See a picture of my Moz campaigns for my client Halton Container. The tool has a monthly fee attached but it will generate that money back with the traffic it will bring to your site.

10. Use Natural Language

It would be easy to optimize a page for search engines if you followed all the rules. The problem is your webpage would be unreadable for humans. So the Art of SEO is to follow the rules and still make the content readable and enjoyable – after all that’s the point in the first place.