Want to use social media to grow your business and generate more sales leads? Read these 5 quick tips. Number #5 is probably the most overlooked and most important.
Social media success: 5 quick tips
1) Be sure to post a profile and appropriate brand images or supporting brand images on your social media accounts. Users should have the same brand experience as if they visited your website or came to your company premises. Use the page background, banner image, and feature image options to your brand advantage.
2) Do not hard sell on social media. Create opportunities for engagement with intriguing offers. Provide more free valuable expert content than salesy content.
3) Share great content links on social media. It’s a good way to drive people to your web property. Make sure when they land on the content there is a clear way to reach you using a call to action.
4) Be sure to use Pinterest. It is image-centric and is a good way to share links. Product marketers that sell to women do very well on Pinterest.
5) Share content from other web sites. It sets you up as an expert, who understand the industry they are in. Sticking to your own content makes you look self-serving and limits your appeal to people seeking expertise. Share. Share. Share. You look generous. And smart.
Understanding how to use social media to grow your business isn’t as difficult it seems. It’s actually quite straight forward. Step 1 is to setup an account on the following platforms: Facebook, Twitter, LinkedIn and Google. Step 2, post informative content often (at least 3 times per week). And Step 3 is to learn a few basic rules regarding social media etiquette. To help you with that, here are 3 quick tips.
Social media etiquette: 3 quick tips
Don’t follow back everyone who follows you on Twitter. Choose the people who provide value to you and monitor their tweets for content you care about. When you follow someone back it sends the message that you’re interested. So, when you do follow up back make sure you share their content and engage them. It will help you build a relationship. The goal for you is to develop a social media community of contacts you care about
Do respond to everyone who reaches out to your brand through social media. They are interested in you, so, engage them. Be helpful or add value to them in your response.
For people who are malicious and negative on social media either ignore them, or if they have a complaint against your brand, address it but take it out of social media as fast as possible. Don’t turn it into an online battle.
Owning a social media account is not enough; you have to keep it populated with good content. Share blog posts and other valuable content you post regularly on your website at least three times per week.
You can do this easily if using a free online tool called Hootsuite. When you setup an account you can schedule your social media posts to go out regularly through out the week.
How to simplify your social media posting: Use Hootsuite
What you need to know about Hootsuite:
Hootsuite isa hosted social media management system that helps you keep track and manage your many social network channels.
You can use Hootsuite to:
Post on multiple social media platforms at the same time
Automate your social media posting
View posts from all your platforms in one place and reply to them easily
Receive alerts when someone interacts with your social media posts
If you have a team of people that manages your company’s social media they can see the activity of others
Improve your customer service by speeding up your response time
Use the Hootsuite app and manage social media from anywhere using a mobile device
These days, it’s crucial your materials handling company has an active social media presence. Not only does it give your company credibility, it’s also an incredible way to grow your business. You can use social media to grow your following, educate the public about your business/products and communicate with your target market.
However, once again, if you are not careful with your social media strategy, you can do more damage than good to your brand. Here are some important things to keep in mind.
Materials handling and social media:
If you want to see a materials handling company doing a great job with social media, check out RaymondHandling.com on Facebook, Twitter, Google + and Linked In.
Here are some of things they do effectively:
Post frequently on social media. Few will find you if you don’t post on a regular basis. Post often and post great stuff and they will become programmed to watch for you. If they go to your social media feeds and see stale content they may not return.
Post valuable content. Post the content you generate for your web site and email lists to social media. Give great stuff away often. If you help your audience they will come to you for assistance. If you’re too salesy you will seem pushy and self-centered. People aren’t attracted to this behavior.
Share other people’s content. Don’t just self-promote. When you post other people’s content it’s an easy way for you to grow your list. When you share other people’s content they will notice you. If they post your material to their list you will reach more people.
Make sure you have social media links on your web site: Every web site should have social media buttons that link to their company’s profiles on social media. Make sure that they work by testing each link yourself.
What social media platforms should your business establish?
To be competitive in social media you’ll want to establish a presence on the following platforms:
4. Google +
5. Pinterest – It’s not necessary, but highly valuable for some businesses. Female-centric products and services should use Pinterest. It is very popular among middle-aged women.
For each platform, create consistent graphics to your brand to dress your company’s page. It’s always a good idea to involve a graphic artist to do this work, so it looks clean and professional.
Learn more about social media and how you can use it to grow your materials handling business. Order a free 60-page book (and get an ebook version right away) called: Digital Secrets for companies in Materials Handling. CLICK on the button below to request your free copy: