Tag Archives: tips

How to do on-page SEO yourself

How to do on-page SEO yourself Here’s a quick tutorial that will walk you through how to do on-page SEO yourself. It will tell you where you need to place your seo keyword phrase to optimize your web pages for best results with search engines. If you want the full information and process, order our free 60-page book, called: Digital Marketing Secrets Revealed, at the bottom of this page.

How to do your own on page optimization

 

1. META and TITLE tag:

There are a series of tags in the header of each page – between the tags that contain information that describes the content on the page. The two tags you should focus on are the <TITLE> tag and the META DESCRIPTION tag.

The TITLE tag contains the words that show up at the top of your visitors web browser. They are also an indicator of page content. In other words, this is what people see when they pull up a description of your site. So, it’s a good idea to use language that’s enticing along with placing your keyword phrase here. Your page’s keywords should go in here.

They should also be the first words in the META DESCRIPTION, followed by no more than 160 characters. (Google doesn’t pay attention to anything past 160). You will find the tital tag and meta description tag on the back end of your WordPress site below the text box.

The META DESCRIPTION tag also describes the pages content and is used as a summary preview when the page is index by Google. Here’s what the title and meta tag would look like on the back end of this article.

Title Tag Example: <title>How to do your own seo</title>

META Description Tag Example <meta name="description" content="How to do your own seo? This quick-read article will give you the basics on seo.CLICK HERE." /> *Quick tip:  Put the words “CLICK HERE” at the end of all your meta descriptions. It’s a call to action that emphasizes the web searcher click on the link and go to your site.

2. URL tag:

Make sure your keywords are in your URL or web page name. Keywords in a URL are a great indicator of the page’s content so Google will use this as a key indictor on ranking the page. On the back of your WordPress site you can edit your url by clicking on the edit button beside the permalink under the page or post title. See image below for placement. As you’ll see, the title of the post and URL have the same keyword phrase.

seo1

 

3. <H1> and <H2> tags:

Your seo keywords should appear at least in one set of the headline tags on your page using the <h1></h1> tags. Be sure to use <h2></h2> or <h3></h3> subheads through the article too and sprinkle related keywords in these. If you don’t know much about web code putting a phrase in h2 tags is easy.

And so you are clear what h2 tags do, if you look at the bold headlines in this article, for example where it says “how to do SEO yourself” above, that’s an h2 headline.  You can size headlines easily and here’s how:

When you are in WordPress writing an article, flip over to text mode by clicking the “Text” tab at the corner of your text box (beside where it says” Visual” – top right of the screen). Then, locate the phrase you want to bold.  Put the h2 tag code around it.  That looks like this: <h2>How to do your own SEO</h2>

4. Image ALT tag:

Using one image for each page or post is essential for seo best results. Search engines look at the “ALT” tag description of the image.  Your keyword phrase should be placed in the alternative tag box. This is what the back end of the image looks like on this post.

howtodoyourownseo

 

 

 

5. Body text:
Your keywords should appear three to four times through out the body text on a page. Feel free to use synonyms. Use this Keyword Density tool to ensure the density of your keywords is done.  If you put too many keyword phrases in your text, the Google algorithm will penalize you.  This practice is called keyword stuffing.  A lot of seo’ers tried to trick the system, but Google’s been adapted to deal with this.

As you can see, it’s fairly easy to learn seo yourself. If you have any questions give us a call or order the book, which includes up to 30 minutes of free coaching.

If you’d like to learn more about SEO, order our 60-page ebook: Digital Marketing Secrets Revealed. Its free! To get your copy of the book now, click here:

 

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Materials handling marketing tactics from a top agency

If ever there was an opportunity for a business to get ahead in digital marketing, it’s in the materials handling and heavy equipment businesses today. The industries have chronically been behind when it comes to investing in marketing. Most materials handing and heavy equipment companies use old school tactics, boots-on-the-ground sales forces and relationships to win business. However, all that is changing. A new generation of forklift and bulldozer buyers are are coming up the ranks and they are children of the Google age. And they buy using digital tools and changing the nature of materials handling marketing and heavy equipment marketing.

Opportunities for heavy equipment sellers

Their bosses say “go get me some rack” and they walk past the shelf where the catalog is and either fire up their computer or more likely reach for their smartphone or tablet to search for a vendor.That said here are five areas in which you can get out ahead of your competition in the materials handling or heavy equipment sectors very quickly. Teh tips fare from  experts at our materials handling digital marketing agency.

1. Build a Content Library:

Build a materials handling content library like Raymond Handling Concepts did and see who shows up on your door step. Hire a content marketing agency or recruit an out of work journalist and write articles that make your company appear as the expert that it is.  Few companies do this yet and those that do get noticed quickly.

materials handling marketing

There are big advantages for materials handling companies that engage in digital marketing

2. SEO or search engine optimization

Very few companies are building great web content and optimizing it for Google and Bing so they rank in the top search results.  Find an SEO agency and get results in 90 days or learn SEO yourself.

3. Generate Leads from Email Marketing

Gone are the email blast days. A curated and targeted customer list that gives great content to people that subscribe lets you build your brand and awareness among those that buy your products and services. Use the new rules of email marketing and generate valuable sales leads for your sale force.

Heavy Equipment Marketing

 

4. Sell Equipment Online

Sell a forklift or backhoe or bulldozer in an online store?  Yep. Most B2B transactions start online and require completion offline by phone, however a store full of your forklifts and heavy equipment will surface in search engines. No one puts their credit card down to buy a $20,000 lift truck, but procurement and inquiries start in your store. And you can sell supporting equipment, parts and more. See this materials handling store example.

5. Social Media Marketing:

Your business is on Twitter right? What about Facebook or Google Plus or LinkedIn? Many B2B sales happen because of awareness built in social media. Build a strategy and share the great content you are creating from #1 (above). You will get known quickly. And sales will follow.Find out more with a free 30-minute call with Cyberwalker Digital. We are a Tampa-based digital marketing agency that specializes in digital marketing strategy and builds digital assets and strategy for materials handling sector and for heavy equipment clients.

CLICK HERE

10 tips for creating content that makes money

creating content that makes moneyMost people can write. Those that do often blog on the web. But how many make money from content they produce? Not many.
Why not? Because they produce content that is plain or ordinary and can be found in a thousand other places on the web.

So how do you create a content strategy that is profitable? Drive thousands of people to it and wrap ads around it – either your own or someone else’s.

First though you’ll need to produce the content. Follow these 10 rules and you’ll be well in your way.

1) Find your expertise. Everyone is an expert in something. Whether it is raising kids, growing a vegetable garden, fixing things or running a small business. Or maybe you love dogs and are great at raising them. The first secret of good content is identifying your niche and defining it.

2) Find a Profitable Content Niche. Once you know your niche do some research and find out two things a) Is anyone else writing about it b) Are those that read that content buying things. AKA is there a market to sell to for an audience that consumes the content niche. How do you do that? Find three to five web sites that cover what your niche is and look them up on Alexa.com to see how their traffic ranks. A little competition will validate the opportunity. A lot of competition means there’s money to be made but it will be harder to get on top. So now what? Look at #3.

3) Choose a content sub-specialty. If you niche is saturated with content on the web, choose a sub-specialty. There are thousands of travel web sites on the web. But how many deal with luxury resorts for couples in the Caribbean? Or bed and breakfasts in Arizona? Become a specialist. People are look for specific content not general content. Give it to them and it will pay off.

4) Your opinion is not worth much. You will never make (much) money with your opinion. Opinions are a dime a dozen and unless you are a nationally recognized editorial writer or columnist, peddling your opinions will not make you much money. Opinions content is great as a value add in a post, but chose to educate and invite th ereader to make up their own mind and then offer your opinion as a primer.

5) Be fresh and original. Write great content that maybe deals with a topic others do but do it in a way no one else has. Writing a blog on accounting may be a hit if you help solve peoples accounting problems with your articles. But being a funny accountant and teaching what might otherwise be dry in an entertaining way will have you stand out. If you are not funny, then write from personal experience. Bear your soul. Few people are vulnerable when they write. if you can’t make them laugh given them an emotional experience that can take away and use for themselves. Don’t like any of that? Write great step by step how to content. How to content does EXTREMELY well on the web. If you teach with your content you’ll always make money.

6) Your headlines stink. It’s probably true. Learn to write great headlines to draw people in. Check out Huffington Post to see how headlines can pull a reader into an an otherwise workaday post. If you wrote a post on how to train your dog. The headline should not be: “How to train your dog” instead write “How to keep your dog out of the garbage” Or “How to train your dog to protect your kids (and scare their bullies)”. Help the reader visualize what they are about to learn by creating a vivid image or result with your headline. A headline is a promise of what’s to come in the article. Would you rather read an article that has the headline that says “How I taught my child to be polite” or “How I taught my son to stop picking his nose in public”?

7) Educate with your content. It takes the average person 2-4 minutes to read a blog post. Ask yourself what they are going to take away from the post that we will find valuable and that is worth their time. If you can’t answer that easily, rethink your topic, angle or approach.

8) Be a resource. If your content don’t produce a definitive answer to what the reader is seeking then provide an overview of the topic and then link to specific resources that you can send them to via links. If they always find what they are looking for in your content then they will come back.

9) Explore and innovate. Write content that takes chances. Write out of the box. Write against popular opinion. Be controversial. Do things no one else is doing. If you are going to stand out with your content you’ll have to experiment and see what works and what doesn’t. Commit and produce lots of content then see #10.

10) Measure and amplify. Once you have engaged an audience with something you have written look for opportunities  to write spin offs. In 2001 I wrote a column called “How to reformat your hard drive and reinstall Windows”. It did 10 times the traffic that my other work produced. So I wrote a series of content on how to wipe  your hard drive clean and reinstall Windows XP, Windows Me Windows Vista and so on.  Eventually the collection of articles number in the dozens.  The content earned me $7,000 in its first year. And eventually the site did $70,000 per year. How did I know that the first post did well? I was watching the stats on my website – every day! Today I do this using Google Analytics. be sure to install it on your web site or blog.

10 SEO tips that will instantly attract more traffic to your blog or web site

Grow web trafficPeople often ask us how to increase traffic to their web site. There are three core strategies that you can go to work on: Social Media, Buy Traffic and  Search Engine Optimization (SEO).  I’m only going to focus on one in this post and that’s SEO.

Here’s a 15-minute tutorial that contains 10 valuable SEO tips and tricks.

1. META TAGS

There are a series of tags in the header of each page – between the tags that contain information that describes the content on the page. Script references, CSS info and other page management info goes in here too. The two tags you should focus on are the <TITLE> tag and the META DESCRIPTION tag. The TITLE tag contains the words that show up at the top of your visitors web browser. They are also an indicator on the page’s content and search engine will take their content seriously. Your page’s keywords should go in here. The META DESCRIPTION tag also describes the pages content and is used as a summary preview when the page is index by Google. Here’s the META DESCRIPTION tag used by the warehouse products client at Cyberwalker Digital.

Title Tag Example:

<title>Products for the Warehouse in Los Angeles | Southern California</title>

META Description Tag Example

<meta name="description" content="Wanna buy quality stuff for the warehouse? Items like hand pallet trucks and hand carts at great prices in the Los Angeles / Southern California area? Click here." />

2. URL aka your Web Address

When you name your page make sure your keywords are in your URL. Keywords in a URL are a great indicator of the page’s content so Google will use this as a key indictor on ranking the page. Use the key words in your <h1></h1> tags in the URL if possible.

3. <H1> and <H2> TAGS

You keywords should appear at least in one set of the headline tags on your page using the <h1></h1> tags. Be sure to use <h2></h2> subheads through the article too and sprinkle related keywords in these.

4. IMAGE ALT TAGS

Images are crucial to your SEO efforts. Not because search engines can see them. Instead they look at the “ALT” tag description of the image. Be sure this is added to any images your place on a page. The key words you are optimizing for should appear in this tag.

<img src="seo-book-cover.jpg" alt="A guide to SEO tips and tricks" />

4. BODY TEXT

Your keywords should appear three to four times through out the body text on a page. Feel free to use synomyms as well as the search engines are smart enough these days to make note of these. Use this Keyword Density tool to ensure the density of your keywords is done properly. Note that too many repeated keywords can have your page penalized by Google.

5. The dangers of Javascript, Flash and other next text data

Search engines are great and reading text and cannot watch movies, view pictures or view Flash animation or other non text data. They are also not every good are interpreting programming code (such as some Javascript that generates dropdown menus). So it is important to build you pages in a way that contains lots of descriptive text and straight HTML links. See how you page is viewed by Search engine crawlers using this tool. If not much relevant text shows up then rethink your page’s code and simply to basic HTML. For example use CSS generated menus instead of Javascript created menus.

6. SiteMap

A sitemap is a web page that includes links to all the pages on your site that you want indexed. If you use Javascript menus then this is a good way to educate a Search Engine on what links to look at. Your sitemap can be generated by a tool in your content management system. I use the auto generated sitemap in the plug-in SEO All in One Pro. Be sure to submit this to Google via Google Webmaster Tools. You should also link the site map in the footer of your homepage.

7. Google & Bing Webmaster Tools

Be sure to register your site with Google Webmaster Tools  and Bing Webmaster Tools. This gives you the ability to submit sitemaps to Google and Bing and monitor the health of your site and track traffic data. When paired with Google Analytics this is a powerful free resource that all webmasters should use to help them develop their site and traffic.

8. The Importance of  ‘In’ Links

I’ll write an article separately on this topic, because links from other sites into your site are critical. And as or more important as optimize your pages with keywords. Links in tell Google an other search engines that your site matters and that it has something important to say. Think of it this way – if one person recommends a movie you might go. If 100 recommend it you will likely see it. This is how Google evaluates the importance of your site. Find out how many links in there are on your site use either WhoLinks2Me.com or Alexa.com.

9. Monitoring Your SEO Progress

One of the best tools to monitor your progress and help you see improvements in your SEO efforts is Moz.com. See a picture of my Moz campaigns for my client Halton Container. The tool has a monthly fee attached but it will generate that money back with the traffic it will bring to your site.

10. Use Natural Language

It would be easy to optimize a page for search engines if you followed all the rules. The problem is your webpage would be unreadable for humans. So the Art of SEO is to follow the rules and still make the content readable and enjoyable – after all that’s the point in the first place.

How to grow your email list: 10 clever tips

If you are going to engage in email marketing you need to drive people to signup for your email lists. But how do you do that? Here’s 10 ways on how to grow you email list.

1) Offer something of value to subscribers: A downloadable, a video, an ebook, rare and special content no available anywhere else, an unreleased chapter, song or bonus

2) Create scarcity: Whatever you give away on your list, ensure it is not available anywhere else. Be sure that the ticket to the gold is available only by signing up for the list

3) Put a registration form on your home page – you did do that right? Right?

4) Place a registration form in the sidebar on every page on your site

5) Offer your freebie from Item #1 (above) on your Twitter account and Facebook page.

6) Look at your Google Analytics and determine  what are you most popular pages then install a squeeze page that asks people who visit the well trafficked page to sign up for your email list before they get to the hot content

7)  Offer your freebie to conference attendees or at events where you speak. tell them to go to your web site to get it and then advertise it as part of your email sign up process.

8) Connect to your giveaway on Pinterest.com. It’s the hot new social media platform.

9) If you use Vimeo Pro -link to the offer at the end of the video (Vimeo has a tool for this)

10)  Offer massive value in the content in your list and ask happy subscribers to refer friends.

How to inspire people to buy from your email list with these counter-intuitive secrets

Ever wonder how successful web site owners seem to magically make money fall out of their web sites? Especially the webmasters who don’t seem to have a ton of traffic? Here are the web secrets of the best email marketers.

1. Give away your best stuff to people on your list. It’s counter-intuitive but people crave “free” and if they get massive value then they will stay subscribed and seriously consider what you offer.

2. Make your readers feel like they are insiders. Create feeling of intimacy and belongingness by sharing as if you are their friend. Provide them with content that not everyone else gets and let them know.

3. Create scarcity. People want something more if it is rare and hard to get. Create scarcity with your content. Make people work to get the good stuff. Reward them for engaging with it.

4. Offer an opportunity to purchase only when you are confident that people love what you provide and are craving more.

5. Be committed to learning. We can’t teach you unless you have a fierce desire to learn. We consider ourselves voracious learners even though we have expertise – because we have expertise. Invest in learning and you’ll achieve your goals.

6. Test for behaviour. Offer links, surveys, and ask for input. Watch who engages and score them. How? (See #7.)

7. Use a tool like InfusionSoft to automate the distribution of your content and to capture behaviours so you can target people who are ready to buy.

How to make money with low traffic web sites

There’s a myth that you need a big audience to sell well on the web. That’s not true.
A few of thousand visitors your site each month is all that it will take. Leveraging this traffic by engaging them to register for your email list is all it will take to generate a valuable list of people who will buy from your business. How?

Here’s our Top 5 To Dos list:

1) Offer your visitors something of massive value (ebook, video, hard to find tips or tricks) if they register to receive your emails
2) Communicate with them consistently.
3) Send them valuable material that they cannot get anywhere else
4) Give them tons of great content and sell to them only occasionally and only when you know they are ready to buy.
5) Treat them like gold
6) Automate your marketing with a tool like InfusionSoft. (What’s that?)

Want to learn more?
Call or email us at Cyberwalker Media: 416-558-9245 or infusionsoft@cyberwalkermedia.com