Tag Archives: web site

How to build a website strategically

Read the 9 web site strategies below, that if followed, will put you significantly ahead of your competition.

How to build a website strategically

1. 50% of people who buy online through ecommerce-enabled web sites make a purchase using a mobile device. Ensure your website is mobile compliant, which means it looks good on any device. You may hear people use the term “responsive” around this idea.

2. Switch to a Content Management System such as WordPress, Joomla or Drupal. It will reduce the cost to operate your website and allow you to easily add new features and content without the need for a technical webmaster.

How to build a website strategically3. Make sure your web site is fast. This helps keep people engaged and it impacts you search engine rankings too.

Test it with: http://tools.pingdom.com/fpt/. Make sure your webmaster updates your content management system and plug-ins to protect against having the website being hacked and knocked down.

4. Smaller images load faster. Be sure to size your graphics so that they don’t take the end user’s web browser a long time to load. This is important for mobile too.

5. Test your web site on multiple browsers. The industry norm is to engineer for the top current browsers minus one version. That includes: Chrome, Internet Explorer and Firefox. Also audit mobile browsers and screen sizes.

6. Track your traffic by installing Google Analytics (it’s free) and look at the visitors, sessions (visits), and page views every week. (We look at it daily.) Use this to evaluate what content is valuable to your visitors and produce more of it.

7. HTML is the language that the web is written in. Get to know it, because it will come in handy when you are tweaking articles and positioning images. It’s not hard, and you don’t have to become a code guru. Understanding a little HTML will give you a lot of street cred with your technical staff or contractors as well.

8. Advertise on your own web site. Some people put ads on their content-based web sites to generate income. Instead, develop your own internal ads and promote products and services, and even web site features on your own site.

9. Add share buttons to your web site content. This way, it can easily be shared by site visitor on social media, which will drive more traffic to you. Buttons like the ones below!

Websites for cosmetic surgeons: Advice from digital experts

If you want to run a successful cosmetic surgery practice and win the majority of the local business, a strong web site is crucial.

At CWD, we don’t say this is true of all businesses. We’ve worked for clients in other industries who’ve been quite successful generating leads with a content-rich site that wasn’t so pretty. But for cosmetic surgeons – doctors in the business of aesthetics -having a great web site will help you build credibility.

As a cosmetic surgeon, you should have a site that is both visually appealing and has informative content. These two elements will help you maximize the leads you generate from the web.

Having a strong web site, that is updated weekly with informative content, and SEO’d so people can find you, is one of the easiest ways to grow your business. It also requires only an upfront investment and then minimal effort each week to keep it running.

Websites for cosmetic surgeons: Advice from digital experts

Websites for cosmetic surgeons: Advice from digital experts

Many patients begin their search for a cosmetic surgeon on the web. To find an area surgeon, they’ll do a local search on Google, Bing or Yahoo, using keyword phrases like “Cosmetic surgeon in Tampa” to find you.

Here is what you should know about the typical patient who finds you from a web search:

#1They won’t even look at your site if it’s not on the first page of search rankings. Most of the time, the person will only evaluate cosmetic surgeons who appear on the first page of Google. Quite often they only look at the first five sites that appear in the search rankings.

If your site appears at the top of search engine ranking , it’s immediate validation for your business. It means that:

  1. People can find you easily, because
  2. Lots of people visit your site, and
  3. You are popular
  4. Since, you’re so popular you’re probably a good surgeon. It’s likely they will reach out to you for an initial consultation.

If you do a search right now  using keywords you think potential patients would use to find you and your site does not appear at the top of the list, you need to SEO your site.

SEO is one of the most important things you can do to grow your business. At CWD, 70% of the business we generate are people who find us on the web (because we have SEO’d to ensure they find us). They call us. We don’t have to go hunting for them.

#2 – If your site appears on the first page of search results there two things  you need to make sure you have in place, so you can stand out from the competition. If you do happen to appear in the top 1-5 rankings (or at least on the first page) chances are you will beat out the competition if you have:

  1. A visually appealing site
  2. A site with great content that is updated regularly

What’s important to consider, is that in most cases a nice looking site with informative content that is updated regularly will do better than an extremely fancy site with minimal content.

#3 – For a cosmetic surgeon, a highly informative content-centric site is essential. Potential clients don’t know about your field. So, it’s important that you do a good job to share your knowledge with them in an easy-to-understand manner.

A content-centric site sends these messages to a potential patient of yours:

  1. You are an expert in your field
  2. You are trustworthy
  3. You know what you are talking about
  4. Customer service and their personal experience with your business is of high importance to you

You should also include a capture box on your site. It’s a way for you to obtain the site visitor’s contact information. This way, you can reach out to them via email and build a relationship.

If you’d like a FREE site audit within 24-hours  so you can get a sense of the strengths and weaknesses of your web site, CLICK HERE.

What is a domain and what do with one? Learn from the LabRats

If you are new to web development the concept of a “web domain” may be new to you. It’s the term used to refer to the web address of your web site aka somename.com or if you are more creative smallcheekyferrets.com, bramblesthegerbil.com – you get the picture.

A domain can have a .com extension or any number of other “top level domains”. Some of the popular types include .net, .info, .tv and your regional country top level domain (.us, .ca, .co.uk)

At our sister site LabRats.tv, Sean Carruthers and Andy Walker host a weekly show that demystifies technology and in the episode below they cover domains.

They explain what it means to register your own web domain, and show you what to do after reserving one. They also send you to Hover.com to register one, which is a good idea, in our opinion because its the service we use at webmogul1o1.com.

 

Once you’re done watching this episode see more episodes of LabRats (there are more than 300 episodes) at www.labrats.tv or on their YouTube site at http://www.youtube.com/labratsland