Tag Archives: websites

Materials handling web sites: Strategic design tips

Some web designers and marketing agencies spend a great deal of time making things look pretty, or making things sound clever. They sometimes forget about strategy.

materials handling web sites: Strategic design tips

Nothing wrong with a site looking good, but a good web site should also be strategic. It guides the site visitor to take specific actions. For example, if your site has a content library, the site design should guide people to it.

Materials Handling websites: Strategic design tips:

Here are some easy ways to make your site stand out in the Materials Handling industry:

1. Put people on your web site, especially people who are from your company. People give your site personality. They bring warmth to a site. They help your brand stand out from other sites that are very machine-centric. Remember, ultimately, people buy from people first before anything else.

2. Use great photos, and original images where possible. Good photos give your web site depth. Stock photos you can look very generic. Be cautious of using the same magery that other businesses in your market might be using. Visually unappealing stock photos can pull the site visitor away from great content. (You know the ones, you’ve seen them: Smiling business men in board rooms.)

3. Be consistent with your brand. Develop a great logo with strong colors that represent your brand. Ensure that your site and all your marketing materials are consistent with the logo and the brand rules that go along with it. (ie never warp your logo!) A brand is designed to make its target market feel a certain way about a company. Ensure your brand delivers on an overall experience.

4. Ensure that the sections you want your site visitor to see are easy to locate. Think of the user experience. When they arrive at your site what elements do you want to stand out? What do you want site visitors to click on?

Use sliding promotional images to highlight key sections. Use pop-up boxes that entice people to click.

5. Make sure your site has a lead capture strategy: This is very important. If your site does not have an ability to capture the contact information of your site visitors, you are doing your business a major disservice.

Visitors are leads. Depending on how popular your site is, you could be getting anywhere from a handful to thousands of visitors per day. Those people are interested in your business. If you capture their contact information you can contact them to see how you can help them.

Want to learn more about digital marketing for companies in Materials Handling?  Order a free copy of the 60-page book: Digital Secrets for companies in Materials Handling. You’ll also receive a free ebook version sent you via email. To get your free book now, click this button:


Materials handling web sites: Best practices

Why is a strategically designed content-rich web site critical to your success in the Materials Handling industry?

Materials handling web sites: Best practices
Visit RaymondHandling.com to view a great example of an expert content-centric web site in the Materials Handling industry.


There are a number of reasons why a content-rich site is more effective at generating sales leads and driving web traffic to your site than a fancy looking brochure site with limited content. Here they are in no order of importance:

  1. A content-rich site establishes your brand as an expert in the industry. Your site becomes a go-to resource that people in your target market flock to and visit on a regular basis.
  2. You can repurpose the content you generate for your site on social media, as giveaways in emails, or, you can turn it into print materials for direct marketing and sales use.
  3. You can give your content away to other publications and web authorities so you can generate more leads from the people they reach.
  4. You can optimize all your pages with content for search engines, to increase your chances of getting found by qualified buyers.
  5. If you generate the content yourself, and learn how to do it effectively (we’ll teach you how in this guide), it won’t cost you much. However, guidance from content professionals will help you produce effective content faster and with greater impact.

How to build a content-rich site

It’s fairly simple to build a content-rich site. The first step is to add a content library to your current web site. This is a section of your web site where you post informative and helpful content that attracts leads in your target market.

Content can take the form of:

  • Industry-related articles
  • Blog posts written by your industry experts
  • FAQ articles that answer the most frequently asked questions posed by people in your target market
  • Video clips and tutorials
  • Calculators
  • Surveys and assessments
  • Online courses
  • Infographics, which are visual ways of displaying information using images
  • EBooks
  • Industry reports or white papers

New content should be posted a minimum of once per week and more frequently where possible (for faster results). It’s important to remember that search engines reward sites that post high quality, useful content on a regular basis.

It’s also important to refresh the content on multiple pages on the web site, not just in the content library. For example, content on the homepage should be updated by adding new features like sliders, capture boxes and links to new pages on a regular basis. Refresh your content to show it is live and engaging.

To learn more, order a free copy of the 60-page book: Digital Marketing Secrets for companies in Materials Handling. You will also get a free PDF version of the book that you can use right away. CLICK the button below to order yours now:


Websites for cosmetic surgeons: Advice from digital experts

If you want to run a successful cosmetic surgery practice and win the majority of the local business, a strong web site is crucial.

At CWD, we don’t say this is true of all businesses. We’ve worked for clients in other industries who’ve been quite successful generating leads with a content-rich site that wasn’t so pretty. But for cosmetic surgeons – doctors in the business of aesthetics -having a great web site will help you build credibility.

As a cosmetic surgeon, you should have a site that is both visually appealing and has informative content. These two elements will help you maximize the leads you generate from the web.

Having a strong web site, that is updated weekly with informative content, and SEO’d so people can find you, is one of the easiest ways to grow your business. It also requires only an upfront investment and then minimal effort each week to keep it running.

Websites for cosmetic surgeons: Advice from digital experts

Websites for cosmetic surgeons: Advice from digital experts

Many patients begin their search for a cosmetic surgeon on the web. To find an area surgeon, they’ll do a local search on Google, Bing or Yahoo, using keyword phrases like “Cosmetic surgeon in Tampa” to find you.

Here is what you should know about the typical patient who finds you from a web search:

#1They won’t even look at your site if it’s not on the first page of search rankings. Most of the time, the person will only evaluate cosmetic surgeons who appear on the first page of Google. Quite often they only look at the first five sites that appear in the search rankings.

If your site appears at the top of search engine ranking , it’s immediate validation for your business. It means that:

  1. People can find you easily, because
  2. Lots of people visit your site, and
  3. You are popular
  4. Since, you’re so popular you’re probably a good surgeon. It’s likely they will reach out to you for an initial consultation.

If you do a search right now  using keywords you think potential patients would use to find you and your site does not appear at the top of the list, you need to SEO your site.

SEO is one of the most important things you can do to grow your business. At CWD, 70% of the business we generate are people who find us on the web (because we have SEO’d to ensure they find us). They call us. We don’t have to go hunting for them.

#2 – If your site appears on the first page of search results there two things  you need to make sure you have in place, so you can stand out from the competition. If you do happen to appear in the top 1-5 rankings (or at least on the first page) chances are you will beat out the competition if you have:

  1. A visually appealing site
  2. A site with great content that is updated regularly

What’s important to consider, is that in most cases a nice looking site with informative content that is updated regularly will do better than an extremely fancy site with minimal content.

#3 – For a cosmetic surgeon, a highly informative content-centric site is essential. Potential clients don’t know about your field. So, it’s important that you do a good job to share your knowledge with them in an easy-to-understand manner.

A content-centric site sends these messages to a potential patient of yours:

  1. You are an expert in your field
  2. You are trustworthy
  3. You know what you are talking about
  4. Customer service and their personal experience with your business is of high importance to you

You should also include a capture box on your site. It’s a way for you to obtain the site visitor’s contact information. This way, you can reach out to them via email and build a relationship.

If you’d like a FREE site audit within 24-hours  so you can get a sense of the strengths and weaknesses of your web site, CLICK HERE.