Andy Walker is CEO and Senior Strategist at Cyberwalker Digital. He is the author of five books and is a well known technology expert. Andy is a former G4TechTV host and currently appears in the media as a commentator of the Internet and all thing technology. He is co-authoring the book "Super You: How technology is revolutionizing what it means to be human" with CWD's Kay Svela.
We use a lot of tools in our digital marketing practice at Cyberwalker Digital, so it’s safe to say that we’ve have found some of the best over the years. Added to this list, if you need Digital Marketing professionals take a look at titaniumclicks.com.
There some that we simply can’t live without. So here is a list of the tools we love and highly recommend.
Search engine optimization is changing quickly thanks to new technologies introduced by Google in the past two years. New artificial intelligence tools build by the search giant helps the company scan a website and learn how authoritative and complete its content. The results of this study will provide a good window into whether or not the herb interferes with traditional medications or is well-tolerated and effective. Though, the fact that mods for vapes are already being used are positive signs for the results of the trial.. This new capability can be leverage by a new SEO tactic called semantic SEO. Let’s use a Tampa business to demonstrate how this works. In this technology article checkout this wrist dive computers.
First let’s define semantic SEO: Semantic SEO refers to search results that don’t contain your exact search term, but answer the question you ask. When you search for “fried seafood appetizers in Tampa“, Google examines the the relationship between the words, how they work together, and it will try to understand what the words mean and come up with a cohesive response. On other related news about business please visit Fudzology.
Let’s say a Tampa restaurant wants to rank well for seafood related keywords. In fact, let’s be more specific. It wants to rank for “conch fritters in Tampa“. That would likely be a search term someone who is hungry for the famous fried shellfish snack might type into Google as a search when they are either in Tampa or headed to Tampa. This Top SEO Professional can help you out bigtime with your websites ranking.
What would a restaurant need to do to rank well for this term under the new semantic SEO rules. By the way do you have any idea How to Choose an SEO Consultant or SEO Expert in Brisbane? if none, look for www.webgator.com.au to watch the video about the difference between a SEO consultant and a SEO expert.
During a time in history where most organizations have shifted their focus to digital marketing efforts, the use of traditional methods have started to decline. One marketing method that has declined in volume is direct mail. In 2016, 149.4 billion pieces of direct mail were sent to consumers, which was less than in recent years. Despite fewer items of direct mail being sent out, the rumor that it is no longer an effective strategy has been proven to be false. In fact, according to the Data & Marketing Association, “customer response rates [have] increased year-over-year by an impressive 43%.” With digital marketing capturing the focus of so many business owners, it pays to re-assess the value of direct mail.
Not totally convinced that digital marketing and direct mail can co-exist? Here are three solid reasons to add direct mail to your marketing efforts. When you need the most comprehensive and flexible application with out-of-the-box functionality to fully comply with current and future legislative requirements for global compliance, visit regulatory compliance software to learn more.
Digital marketing doesn’t reach everyone
If you’ve been considering working with a direct mail agency, there are strong reasons for you to do so. Even though companies now have the power to send their messages to people across the globe through email or social media, they cannot reach everyone. Why? Access to the internet and to email still remains a challenge for certain individuals. Senior individuals, for example, can not easily be reached through social media platforms, and through other forms of digital communication. While more seniors are using the internet than ever before, they are not as likely to shop online or respond to special email offers/marketing campaigns. Direct mail creates the opportunity to reach all individuals, including ones that your digital campaigns cannot.
Provides a great way to follow up after digital marketing campaigns
Direct mail is an excellent tool to use to support your digital marketing campaigns. After sending emails to your audience, you can follow up with them using a catalog, flyer, or other piece of mail to help remind them of your special promotions and offers. Reaching out to your audience through multiple marketing methods can help reinforce your message, and keep your brand top of mind.
Adds a level of trust and credibility
For the more skeptical members of your audience, adding direct mail is an exceptional way to enhance your organization’s credibility and to build trust. In a world full of online scams and people posing as real organizations, having a tangible piece of material with complete contact information helps provide people with a trustworthy way to interact with your company.
Blending digital marketing and direct mail
To stay connected with your audience, having a solid marketing strategy is essential. Your company does not have to make a decision between digital marketing and traditional marketing methods (such as direct mail). Instead, creating a healthy blend of the two can help you reach more people, easily follow up with your audience, and build credibility.
Search engines like Google and Bing love good content that is helpful and useful to people. If you produce it, your site will rank well. But here are some tips on what content ranks well:
Detailed unique content that best answers the keywords typed in by a searcher.
Longer quality content with word counts of over 1000 words will rank (as a rule) over shorter content. That said shorter content will also rank if it gives a great answer.
Unique content not found anywhere else. Copying existing content that everyone has won’t attract better rankings. But if you create content that no one else has created or produced it in a way that is unique and useful then it will rank better.
Good content will be linked to by other sites which give it credibility so this is a huge factor in the validation of good content.
Content with mixed media types also ranks well, so ensure you include when available related videos, image galleries, audio embeds, related social media content (ie dynamically show the latest or best tweets or posts about the topic.
Content that is written in good English (or your language). Spelling and grammar also count.
And this is the best advice that produces solid ranks that we have discovered in our SEO practice, above all: **Create clusters of related content.** For example, if you produce content about the best dog food, then a cluster of content that answers these related questions search engines will define it as content that ranks well and promote it accordingly:
Which brand of dog food is most healthy for your dog
What is dog food made of?
The difference between vet-sold dog food and grocery store dog food?
What is the price range of dog food
Dog food brands and types ranked
What is limited ingredient dog food?
Reviews of all the top brands of dog food
What dog food do you give a puppy vs. an adult dog
As you can see in the tip above, this demonstrates a solid understand of the topic. It also demonstrates your site’s expertise on the topic and is likely unique relative to your competitors.
Content types that rank well on search engines
Here is a list of content types that also rank well on search engines.
Content that means a list that explains or compares thing and how they rank against each other.
This vs. that reviews
Comparative reviews tend to do very well then they are unique.
In-depth examination of a topic
Go long and deep and provide all the answers in one long helpful article.
Related videos in a cluster
Create content focused on embedded video that explains a common or related topic
How to content
How to content is the king of web content. If it answers a question or shows you how, then it stands a good chance of ranking well as most people go looking for that kind of content to solve their problems.
Related to the topic” What content ranks well”, see also:
Sometimes you just need a shorter web address also known as a URL. So this is an intro to URL shorteners.
These are useful to share long addresses in email and social media. This especially true where sharing URLs on Twitter where a tweet is limited to 140 characters. I also use shortened addresses when sharing Google Maps URLs and Amazon addresses. That’s why I like to use any one of the following four shortcut services.
The Bit.ly web address shortener offers a lots of cool features. It tracks clicks to each shortened URL. And, you can assign titles and tags to help manage them. Here is what a link to the Famous Quotes site http://quotehamster.com looks like http://bit.ly/2gyiJEK using the Bit.ly service. I also like that it is SEO friendly and since the site has a high domain authority that is handy to improve backlinks when you use it to point to a website of your choice.
TinyURL.com was the original web address shortener. The site is a bit old and tired. Still, it is quick to use and a wonderful free service. No SEO benefit to using this one though. Here what the site http://awesomelifeclub.com looks like when you shorten one of its longer addresses with TinyURL.com: http://tinyurl.com/y9wlqf26
Google also got into the web address shortener game. Its Goo.gl service can track clicks. This data is public and is easy to access. Here is a page from the website http://rollerderbyroster.com shortened with Goo.gl URL shortener. goo.gl/27dovs
Custom URL shorteners
Finally, if you want to use your own web domain as a shortener, then can register our own shorter address at Hover.com and use the company’s built in address shortening builder for free.
The service is available for any domain registered with Hover. And is accessible from the control panel where you manage or domains. Get $2 off our first domain with Hover using this link: https://hover.com/XYxr7Luk
What does Usain Bolt have in common with CNN, Kim Kardashian with eBay, and Snoop Dog with GM? The answer is, they all run their websites on WordPress. In fact, according to a Forbes article, WordPress supports almost 75 million websites, which is more than 25 percent of all the websites in the world. It is the preferred content management system for many of the biggest brands in the world, including Disney, LinkedIn, BBC, The New Yorker, Bloomberg, News International, and others. Here’s why.
Content is King
These days, few buying decisions, be they car purchases, vacation bookings, or restaurant reservations, are made without checking online reviews first, last time I took a vaction when I went camping, I had to read reviews from Survival Cooking for about two days. As a result of this trend, Internet bloggers and online marketers have become the new thought leaders in the world. WordPress is so widely used today because it enables businesses and individuals to easily create and present useful information, opinions, and ideas to influence the buying decisions of consumers.
Search Engine Optimization
Search engines rank webpages according to the quality and quantity of their content, as well as how frequently it is updated and refreshed. One of the main reasons to choose a WordPress hosting solution is its search engine-friendly nature. It was developed using standards-compliant high quality code and high semantic markup, which reinforce the meaning of information in webpages and web applications.
Other Benefits of WordPress
The popularity of WordPress stems from the fact that it is easy to use, without the need for expert knowledge. With more than 2,600 free templates and themes, as well as about 31,000 plug-ins available for download, there is almost no limit to its flexibility and functionality. WordPress is also safe to run on any website, and it uses open source software, making it widely supported by an extensive global community of content management system developers.
Choosing a Web Hosting Solution
To run WordPress, all you need is a domain and a web hosting service. There are numerous hosting services out there, and you can read some reviews and do some comparison shopping to find the best WordPress hosting solution for your purposes. Prices vary, but it is possible to find ways to reduce your cost, such as looking for a promotion or getting a WordPress coupon code.
Whether you have an existing website or wish to create your own site for the first time, it is worthwhile to give WordPress a try. After all, if it is good enough for Forbes and the fastest man on earth, shouldn’t it be good enough for you?
Whatever line of business that you are in, it is probably a competitive market out there. If you need to invest heavily in your marketing strategy to get good levels of return, then you will find this infographic very interesting. Titled: “The Importance of a Responsive Website”, the infographic provides a number of stats that may surprise you.
For instance, the fact that 67% of mobile users say that when they visit a mobile friendly site, they are more likely to buy a site’s product or service. So you can see that the user experience is really important in winning more business. Another key factor in providing a high quality user experience is having a website hosting company that provides good levels of performance, such as page loading.
The number of people that access the web through mobiles is increasing and will probably continue to grow for some time. As smartphones are becoming more popular, the 55% of web traffic that is represented by mobile users will grow further, so it really is vital that any business works around this principle.
No website, no business – this is something you have probably heard of many times. No matter if your business is small, big or if you just have an idea for a startup, your online presence will be of utmost importance for the development of your business. Web design services run by tanner grey provides quality web design services for Charlotte, NC and surrounding areas. His firm is committed to excellence from the design stage all the way to deployment of digital assets.
So having a responsive website is a big factor in this, as is having responsive email templates and content that can be easily viewed via mobile. This is another reason that video marketing is becoming increasingly popular. Video is really easy to view from a smartphone and a business can use video to sell their key features in a quick burst. These are all of the things that you should be looking into to keep your website users happy and engaged and more likely to do business with you.
In recent years, there has been a surge in accessing the internet through a mobile.
The more traditional method of using a desktop has been replaced as the number one device, with 55% of web traffic now being accounted for by mobile users. Now the impact of this if you’re a business owner is that you need to ensure your online marketing is geared up for optimum experience for the larger majority. In other words, you need to make sure that your website and any content is mobile friendly.
You probably know that creating backlinks for your website is really difficult, boring and time consuming. And yet SEO backlink strategy is the most important task you can do when growing organic traffic with search optimization.
It’s almost impossible (remember I said “almost”) to rank well in Google without a decent volume of backlinks to any given web page. (You can rank without backlinks on low volume keywords however.)
But any search keywords that have any kind of real traffic volume are likely to be competitive. So, you’ll need to build backlinks to rank well against your competitors.
MORE BACKLINKS = BETTER RANKING
That is because a backlink is a vote of confidence as far as Google goes. A webpage with a lot of backlinks gets a lot of votes, and so it gets driven up the search results.
If you analyze any of your website’s competition in the search results you will notice that in most cases, a site ranks higher than yours because it has more backlinks.
In rare cases, it could have fewer and that is only because the backlinks are going from websites that have more Domain Authority or Page Authority.
You can calculate a page’s DA or PA by using either Moz.com or our favorite here at Cyberwalker Digital a site called Ahrefs.com.
WHY DOMAIN AUTHORITY IS IMPORTANT IN SEO BACKLINK STRATEGY
The DA and PA values at Ahrefs.com are a score from 0 to 100 that tell you how trusted the site and page are. This correlates to how much traffic they get and how trusted – or “authoritative” – they are.
So Amazon.com has a DA of 87
While the Los Angeles used bookstore Samjohnsons.com has a DA of 41.
If one linked to your website and the other linked to your competitor who would benefit most?
The Amazon.com link. Why? Because the backlink is from a site and webpage that has more authority.
There are two more things you need to know about backlinks when you go hunting for them.
There are two more things you need to know about building backlinks when you go hunting for them.
A BACKLINKS VALUE MATTERS
1) A backlink’s value is amplified if it originates on a site and page that has similar topical content to its target site.
2) The page authority (PA) is as important if not more important than the domain authority (DA).
The first point is pretty self explanatory. A link from a industrial car parts manufacturing page to a knitting blog is going to be suspect as far as credibility goes. However, a link from northhouse.com (a knitting supplies manufacturer) with a DA of 53 to a knitting blog is going to be really credible and will boost the knitting blog’s authority.
When you pursue backlinks ensure that the page content and site category you get the backlink from is relatively consistent with the page you are optimizing for better ranking. A B2B site should be used for a B2B site. A fashion site or at least consumer trends site should be used to enhance a clothing store. You get the idea.
To the second point, you will want to test the page authority as well as domain authority of the page you are backlinking from. Use a tool like Open Site Explorer from Moz.com or our preference the Page Explorer tool at Ahrefs.com.
Pick one then there use it to evaluate the site and specific page you are trying to rank and also the site and page you are trying to get a backlink on.
As an aside the homepage of any site has both a PA and DA.
Here is an example using our two pages on our agency site using ahrefs.com:
Notice that a backlink from our Cyberwalker.com homepage would impart much more authority than a backlink from the page (ironically) about backlink authority. That is because many more sites link to Cyberwalker.com’s homepage so its page authority is killer high.
WANT AN EASY BACKLINK? GUEST POST ON THIS SITE
In the meantime, if you want to get an easy SEO backlink strategy win for your web site and get a backlink from this (Cyberwalker.com) site (DA48), simply click here.
Learning to build backlinks with a press release should be key to your SEO strategy. Media sites are notoriously high authority in the SEO world. It makes sense because people go to them for information and news. They also move a lot of content daily. Often multiple times per day on a variety of topics that matter to people that visit them. So Google scores them high.
Is it any wonder that the following famous media outlet websites have very high authority. Here’s a brief list with media site authority values:
nytimes.com – PA (homepage): 38 | DA: 82 washingtonpost.com – PA (homepage): 35 | DA: 79 forbes.com – PA (homepage): 83 | DA: 80 foxnews.com – PA (homepage): 22 | DA: 75 engadget.com – PA (homepage): 29 | DA: 75 cnn.com – PA (homepage): 33 | DA: 80
DA = Domain Authority – A ranking of website authority on a scale from 0 to 100. PA = Page Authority – A ranking of a specific page on a website that is a measure of its authority on a scale from 0 to 100.
Getting a link on these websites would give your site a crazy big authority boost. Now, that is not always easy. You have to be newsworthy. So if you are optimizing a local plumbing site it may seem unreachable. (Though hint: It’s not.)
You see you can get on to top media websites through bloggers that post on some of them. Forbes.com and Engadget.com specifically. (If interested, contact us and we can usually get your link on either site through some connections. However, blogger outreach on high-authority media websites can be expensive.)
Nevertheless, you can do just as well getting on high authority media sites that are lesser known but have DA ratings of 30, 40 and 50. What if I told you if you spent $350 to $750 you could end up on 3 to 20 sites? Like these:
Put together a press release and contact one of the PR newswire services like newswire.com, prweb.com or there are a number of other services.
How to get SEO authority from a Press Release
Here’s how to build backlinks with a press release – our step by step guide:
1) You write 500 words about something of interest about your business or what your business offers or sells. It should be interesting, unusual or newsy.
2) Link to your website in the press release. Use the keywords you want to optimize for. So if you want to rank on Google for best plumber in Houston, then in the 2nd or third paragraph on the 500 word release you might write this:
The link would go to a page on your plumbing site that you are being optimizing for the keyword phrase best plumber in Houston.
3) You submit it to a news release distribution service. Ensure they guarantee that you will get posted on a few sites whether the media shows interest in your press release or not. (Some will put you on their site as well as sites like Yahoo News.)
4) If you get press attention great. But that is not the point. You want your release (and backlink) posted to a high authority media web site.
Google will eventually index the press release (can take 30 to 90 days) and you should see new backlinks to your site. The site will begin to rise in the Google results for the keyword you have optimized for.
This can be hit and miss, plus a fair amount of work.
If you want more certainty, book our SEO PR service. We’ll write the press release, get you on a service help you choose the right keywords and webpage to link to. We can get you on a minimum of 5 authority media sites with a DA of 20 to 60. The last release we did got on 24 media sites with a DA range of 27 to 61 – including 7 that have a DA of at least 60. See image below.
9 ways you can use the landing page tool to grow your online business
I thought was cool recently when in the same week I got two calls from two of our clients with three days asking – Hey Andy, What is LeadPages? In both cases the clients were looking to grow their online businesses. Coordinating with SEO services like Sage Mauk Brooklyn SEO is one way to help your business grow by taking full advantage of Google Traffic. They had discovered that it was hard to change and customize landing pages for their web sites when driving traffic to a particular page. One client had concluded they needed a landing page tool and let to the question – What is leadpages used for? I came across it and I am wondering if it is what is need?
The other client had heard it mentioned by a family member and was wondering if they needed it sight unseen.
In both cases I heartily recommended it because they both were driving traffic through ads. One client has a food business and was getting good traffic by ad placement on a niche food blogger. The other one was buying Facebook ads for its industrial products Shopify store.
The landing page tool that’s ‘waaaaay’ better
When I discovered LeadPages I had already tried a competitor and saw the value of creating landing pages for our company’s various online initiatives, but a colleague told me to dump the tool I was using in favor of LeadPages because it was “waaaaay” better. I am not ordinarily swayed by such surfer dude endorsements, but this guy is pretty successful in digital marketing so I usually follow his lead on such things. And in to use dude-ism: This Dude Abides!
And in turn this is my invitation to you to try it out and see what it can do for your business.
What is LeadPages?
Let’s start with a definition. LeadPages is an online tool used to capture email subscribers. That is the primary function of the landing page tool. It is a templated and hosted tool that you can use to give away lead magnets, register people into webinars, and design landing pages to drive people into your email list.
LeadPages also offers templates for things like squeeze pages, video landing pages, sales pages and thank you pages. We use it every day at Cyberwalker Digital in the digital marketing work we do.
What LeadPages is NOT
LeadPages isn’t an email marketing platform that you use to send emails from (although the company does offer a platform called Drip which does that and works with LeadPages).
If you use Infusionsoft, Constant Contact, Aweber or MailChimp then LeadPages can be used for – actually integrated – with these platforms to help you grow your email list on these sites so you get more subscribers.
LeadPages they offers dozens of templates to help you create high-converting landing pages and allows you to easily send lead magnets to your subscribers. What else can LeadPages do? We let’s review what the landing page tool can do and how it can help your business grow.
What is LeadPages used for?
LeadPages has a ton of great features, so lets examine it key features for online business owners, and content marketers who are considering buying a LeadPages subscription.
1. Send Lead Magnets
A lead magnet is a digital giveaway like an ebook, video, coupon or seminar access that can be emailed to a subscriber once they sign up for your email list.
Some people call this process a bribe. But I like to think of it as a trade. Something like: I’ll give you this cool free thing if you give me your email address and agree to let me email you on a fairly regular basis, with the agreement that you can unsubscribe at any time and that I won’t send you anything that is spammy or sell your address to a third party.
LeadPages makes it easy to store and send a lead magnet when someone signs up on your Leadpages subscriber box or the opt-in box on a landing page. See a lead magnet page example here. You can also use your own email platform to send a lead magnet. You don’t have to use LeadPages feature to do this.
2. Create a Sales Page
When you are selling a product online you will always want to design a lengthy sales page to provide the product benefits and answer the prospective buyer’s questions, dispel their doubts and drive them to a registration pages where you close the deal and transact the sale. LeadPages makes this easy to do with its 350+ templates that can be customized to your content, you brand, your content and drive to your shopping cart.
3. Design a Squeeze Page
Sometimes you want to drive a prospective customer toward a single act, usually to register or sign-up or possibly to buy something. For this you’ll need a squeeze page. It’s a simple page that provides content of some kind and issues a call to action.So what is Leadpages squeeze page capability? Squeeze pages are easy to design in LeadPages, especially if you want to use video from YouTube, Vimeo or hosted on your servers.
4. Make an Upsell Thank You Page
One of my favorite tactics in digital marketing is to offer an upsell after a subscriber has opted in. You have their attention and they are in a YES frame of mind so offering them something else on a thank you page is really effective in increasing your level of engagement. LeadPages has some great templates for this purpose where you thank the usr and direct them to their next action. This is usually driving them to either another sales or squeeze page. Or to your sales cart (in another tool – LeadPages does not provide shopping cart technology)
5. Deploy a pop-up sign-up box
LeadPages offers a version of it tool to just popu open an opt inbox on an existing content page. You set up the LeadBox to trigger when a graphic or link on a page is clicked. It works like this. Click Here.
6. Run A/B tests
When a landing page is not converting it is really handy to tweak it in different ways by changing colors, text, images and increasing or decreasing content. LeadPages let’s you test pages side by side and against each other. It serves up different versions to your site visitors and collects conversion data so you can see which version of your landing pages is more effective at driving them to action.
7. Seamless email platform integration
We use Infusionsoft as our primary email marketing platform so it is important that it can integrate with any marketing tool we use. The good news is LeadPages integrates well with Infusionsoft as well as pretty much every dominant email platform available today. That includes:
Drip (An email automation software owned by LeadPages)
8. Hosted Video Pages
We develop a lot of courses at Cyberwalker Digital, and it’s very handy to offer some of our content for free as we promote the course. LeadPages lets you easily create video pages with call to actions. 9. Integrate Shopify buttons to create an enhanced sales page
Using Shopify button code you can build LeadPages that drive to a Shopify product page. This is really handy if you want to design a more robust product sales page and drive drive traffic directly to Shopify’s checkout cart.
What is LeadPages 2.0?
Recently LeadPages upgraded their tools to give you more freedom to design or customize a landing page. They introduced a drag and drop tool that allows you to select page elements and drag them into position. Previous to this you were limited in drastically changing page elements. You could customize, but within a framework. So if you have been wondering what is LeadPages plan to improve their tools, well the new version of the product has just arrived. (However, the company is constantly improving the tool beyond the major revisions.)
The new version of LeadPages also let you do A/B testing not just between versions by between versions of pages that used different initial templates.
What else? I still have question about what is LeadPages used for?
You can ask us in the pop up box below. We will answer you personally via email.