All posts by Andy Walker

Andy Walker is CEO and Senior Strategist at Cyberwalker Digital. He is the author of five books and is a well known technology expert. Andy is a former G4TechTV host and currently appears in the media as a commentator of the Internet and all thing technology. He is co-authoring the book "Super You: How technology is revolutionizing what it means to be human" with CWD's Kay Svela.

What is Infusionsoft?

What is Infusionsoft?InfusionSoft is a powerful web-based tool that helps you automate your sales and marketing processes. It is composed of three core features.

1) A Customer Releationship Management (CRM) tool that let’s store and track your customers’ interactions with you web site, brand and products.

2) A Campaign builder that let’s you communicate using a schedule-able time line. Send emails, build forms or trigger actions to help move them toward a sale.

3) A powerful ecommerce platform used to sell products and services online, including digital downloads.

4) The preferred tool used by the most successful email marketers.

5) A way to track people’s behaviour when they interact with your brand

6) A tool that tells you when some is ready to buy.

7) An amazing drag and drop tool that does not require a programmer to get started

8) A tool that pays its fee back many times over when you deploy the correct strategies which you can learn from us

How to inspire people to buy from your email list with these counter-intuitive secrets

Ever wonder how successful web site owners seem to magically make money fall out of their web sites? Especially the webmasters who don’t seem to have a ton of traffic? Here are the web secrets of the best email marketers.

1. Give away your best stuff to people on your list. It’s counter-intuitive but people crave “free” and if they get massive value then they will stay subscribed and seriously consider what you offer.

2. Make your readers feel like they are insiders. Create feeling of intimacy and belongingness by sharing as if you are their friend. Provide them with content that not everyone else gets and let them know.

3. Create scarcity. People want something more if it is rare and hard to get. Create scarcity with your content. Make people work to get the good stuff. Reward them for engaging with it.

4. Offer an opportunity to purchase only when you are confident that people love what you provide and are craving more.

5. Be committed to learning. We can’t teach you unless you have a fierce desire to learn. We consider ourselves voracious learners even though we have expertise – because we have expertise. Invest in learning and you’ll achieve your goals.

6. Test for behaviour. Offer links, surveys, and ask for input. Watch who engages and score them. How? (See #7.)

7. Use a tool like InfusionSoft to automate the distribution of your content and to capture behaviours so you can target people who are ready to buy.

How to make money with email lists

People often ask us – how do you make money with an email list?

All you need is

1) A thousand or so visitors to your site daily (how do I get there?)

2) Something to sell, preferrably digital

Internet audiences are more inclined than ever to buy digital goods. That includes web subscriptions, ebooks, software downloads, webinar tickets, web tools and more.

Leveraging this traffic by engaging them to register for your email list is all it will take to generate a valuable list of people who will buy from your business.

How?

Here’s our Top 8 Tips list:

1) Give your site visitors massive value (ebook, video, hard to find tips or tricks, copouns) if they register to receive your emails

2) Communicate with them regularly.

3) Communciate in a personable and helpful tone (don’t use a dry business voice).

4) Send them valuable content that they cannot get anywhere on the web.

5) Give lots of great content and sell to them rarely and only when you know they are ready to buy.

6) Treat them like gold and they will bring it to you.

7) Be ready with a paid digital product and design a campaign that make it irresistible (we know how!)

8) Automate your marketing with a tool like InfusionSoft. (What’s that?)

Want to learn more?
Contact us at Cyberwalker Media: 416-558-9245 or [email protected]

How to make money with low traffic web sites

There’s a myth that you need a big audience to sell well on the web. That’s not true.
A few of thousand visitors your site each month is all that it will take. Leveraging this traffic by engaging them to register for your email list is all it will take to generate a valuable list of people who will buy from your business. How?

Here’s our Top 5 To Dos list:

1) Offer your visitors something of massive value (ebook, video, hard to find tips or tricks) if they register to receive your emails
2) Communicate with them consistently.
3) Send them valuable material that they cannot get anywhere else
4) Give them tons of great content and sell to them only occasionally and only when you know they are ready to buy.
5) Treat them like gold
6) Automate your marketing with a tool like InfusionSoft. (What’s that?)

Want to learn more?
Call or email us at Cyberwalker Media: 416-558-9245 or [email protected]

10 Rules of Email Marketing for Authors, Coaches and Celebrities

If you have an audience on the web, it probably means you are a great writer, a great coach, a celebrity of some kind or a content producer.

You are never going to make much money through advertising unless you have more than 10,000 daily visitors. However if your web audience registers with you and agrees to receive email you can easily monetize that relationship using these counter intuitive rules.

Here’s our Top 10 list:

1) Never hard sell to your audience.
2) Treat them like gold: Give them information, content and expertise that they cannot get anywhere else.
3) If you want them to buy from you, give them a taste of what you offer for free, with no obligation
4) Offer them opportunities they never have had before and limit the window when they can take advantage of that.
5) Connect with them on a personal level: Speak personally to them from the heart and share from personal experience.
6) Use tools such as InfusionSoft where you can automate your communications and collect behavioral data.
7) Sell only when they indicate a need and you know for certain they have that need.
8) Offer them value and promote and reward those that engage with that value
9) Give them much more than they expect.
10) Use a professional sales and marketing automation tool like InfusionSoft.

Questions? Want an InfusionSoft demo?
Call or email us at Cyberwalker Media: 416-558-9245 or [email protected]

How to convert social media followers into customers

This free downloadable ebook will teach you how to convert fans and followers into customers using InfusionSoft’s sales and marketing tools.
If you have a large volume of viewers but haven’t been able to figure out how to convert them into revenue streams for your company then simply download this ebook.

You’ll learn how to working with both Twitter and Facbeook to convert your followers into paying customers.

Download the free ebook now

Free ebook: How to write marketing copy that sells

Download this free ebook from InfusionSoft that teaches you how to write marketing and sales copy that sells like crazy to anyone you want to reach.

This Non-Writer’s Guide makes it simple for anyone to create compelling sales and marketing copy that pulls your audience in and has them take action to engage your business.

The ebook is much more than just advice on using sales and marketing buzzwords. It guide takes you through a process of writing and gives you step-by-step instructions that will make writing for your business very easy.

You’ll learn how to:

  • Focus on your company’s customer relationships
  • Find your personality and infuse it into your copy
  • Conduct a one-on-one conversation with prospective customers
  • Create urgency and get customers excited to take action
  • And tons more!

Download now”>Click here to download it now from InfusionSoft

Tampa Infusionsoft Experts

Tampa Infusionsoft expertsTampa, FL – Infusionsoft is the only all-in-one sales and marketing solution specifically designed to help small businesses in Tampa and across Florida succeed. The tool’s integrated system is used by over 23,000 users around the world to take their business to the next level of success.

If you need more information and want to find out if Infusionsoft will work for your Florida business, then call Cyberwalker Digital, a Tampa-based digital marketing agency, that can help you set up your InfusionSoft application as well as execute your email marketing programs that will earn you  remarkable revenue streams.

Your Tampa-based email marketing experts and consultants

Cyberwalker Digital can:

  • Help set you up on InfusionSoft
  • Train you on how to use the system effectively
  • Design and execute campaigns that generate huge revenue for your company
  • Design strategies that grow your email list
  • Build your email commerce store using Infusionsoft tools
  • Help you use InfusionSoft to sell your ebook, online course, dogital downloads and more

Our philosophy is you will earn substantially more revenue than you pay us. Call us today for more information or email us:

Email: [email protected]
Phone: Kay at 813-525-3185

FIND OUT MORE ABOUT INFUSIONSOFT

 

 

 

 

 

 

Psychology of color and selling online

Kissmetrics released this infographic that explains how buyers online relate to color when they purchase.

Interesting takeaways:

  • 93% of buyers say visual appearance of product is key to their preference
  • 85% say color dictate why they by a specific product
  • Color increases brand recognition
  • Black markets luxury products. Orange is aggressive, red creates urgency. blue creates trust

I love the section on color and types of buyers.

Check it out – the psychology of color on a buyer

Fill your restaurant or business using web marketing

Why is your restaurant or small storefront business empty Monday through Thursday? Do people stop eating or living? No. People go out less, but that doesn’t mean they are not in need of your business and what it offers. So use the down time to shake up some more business and get them in when its quieter. Here’s how using the web.

Storefront small businesses and restaurants don’t always use the web well to interact with their customers, however their customer are using the web to find them (or their competitors) so what follows are some tips on using the web to engage customers and keep your cash register ringing all week long.

When using the web to communicate, remember it doesn’t take a lot of customers to have a thriving business. An active list of 500 to 1000 regular customers can make a small business thrive. So building contacts through social media like Twitter and Facebook, email lists and even basic email. Here are some tips and tricks that should help.

1. Capture customer info and talk to them – Offer your customers a reason to receive email from you. A weekly draw or coupons or specials. Send seasonal events or products or services. Then offer a weekly or monthly newsletter. Use mailchimp.com or constantcontact.com. For small lists these services are free.

2.Use a fish bowl – Have a weekly draw from business cards that your customers put in a fishbowl. Put those customers on your mailing list and send them reasons to open the email. 10% off coupon, 2 for 1 deals, seasonal specials and the like. It doesn’t have to take long to do. A twice weekly send on Wednesdays and Sundays to promote for the weekdays and weekend is ideal.

3. Use social media: Build a Facebook page for your business and sign up for a Twitter account. Then start posting information about your specialty. If you are a sushi restaurant (for example) then educate your followers using social media about Japanese food and culture. Use Hootsuite to schedule regular blasts of information to Twitter daily. Here’s an example post: “Did you know that okonomiyaki is a Japanese pancake that contains cabbage and a mix of ingredients. The word means: as you like it.” Add a link back to your business if possible. This is a good role for a young person on your staff. If you become a source of information about what you are good at people who are interested will follow and become customers.

4. Don’t over sell on the web: People don’t want to be sold to. They want to be served. Treat your restaurant and storefront communications like you treat them at the cash or at the table. Mention and offer. Don’t sell and pitch. That should be reflected in all your web interactions.

5. Be responsive – You would never ignore the phone at your business or let it ring a long time. So be sure to respond quickly in any web communications. Check email one or twice a day. And when you post your email address let people know what turnaround response time they can expect from email.

Do you have a web marketing tip? Enter it in he comments below.