All posts by Andy Walker

Andy Walker is CEO and Senior Strategist at Cyberwalker Digital. He is the author of five books and is a well known technology expert. Andy is a former G4TechTV host and currently appears in the media as a commentator of the Internet and all thing technology. He is co-authoring the book "Super You: How technology is revolutionizing what it means to be human" with CWD's Kay Svela.

10 Rules of Email Marketing for Authors, Coaches and Celebrities

If you have an audience on the web, it probably means you are a great writer, a great coach, a celebrity of some kind or a content producer.

You are never going to make much money through advertising unless you have more than 10,000 daily visitors. However if your web audience registers with you and agrees to receive email you can easily monetize that relationship using these counter intuitive rules.

Here’s our Top 10 list:

1) Never hard sell to your audience.
2) Treat them like gold: Give them information, content and expertise that they cannot get anywhere else.
3) If you want them to buy from you, give them a taste of what you offer for free, with no obligation
4) Offer them opportunities they never have had before and limit the window when they can take advantage of that.
5) Connect with them on a personal level: Speak personally to them from the heart and share from personal experience.
6) Use tools such as InfusionSoft where you can automate your communications and collect behavioral data.
7) Sell only when they indicate a need and you know for certain they have that need.
8) Offer them value and promote and reward those that engage with that value
9) Give them much more than they expect.
10) Use a professional sales and marketing automation tool like InfusionSoft.

Questions? Want an InfusionSoft demo?
Call or email us at Cyberwalker Media: 416-558-9245 or [email protected]

How to convert social media followers into customers

This free downloadable ebook will teach you how to convert fans and followers into customers using InfusionSoft’s sales and marketing tools.
If you have a large volume of viewers but haven’t been able to figure out how to convert them into revenue streams for your company then simply download this ebook.

You’ll learn how to working with both Twitter and Facbeook to convert your followers into paying customers.

Download the free ebook now

Free ebook: How to write marketing copy that sells

Download this free ebook from InfusionSoft that teaches you how to write marketing and sales copy that sells like crazy to anyone you want to reach.

This Non-Writer’s Guide makes it simple for anyone to create compelling sales and marketing copy that pulls your audience in and has them take action to engage your business.

The ebook is much more than just advice on using sales and marketing buzzwords. It guide takes you through a process of writing and gives you step-by-step instructions that will make writing for your business very easy.

You’ll learn how to:

  • Focus on your company’s customer relationships
  • Find your personality and infuse it into your copy
  • Conduct a one-on-one conversation with prospective customers
  • Create urgency and get customers excited to take action
  • And tons more!

Download now”>Click here to download it now from InfusionSoft

Tampa Infusionsoft Experts

Tampa Infusionsoft expertsTampa, FL – Infusionsoft is the only all-in-one sales and marketing solution specifically designed to help small businesses in Tampa and across Florida succeed. The tool’s integrated system is used by over 23,000 users around the world to take their business to the next level of success.

If you need more information and want to find out if Infusionsoft will work for your Florida business, then call Cyberwalker Digital, a Tampa-based digital marketing agency, that can help you set up your InfusionSoft application as well as execute your email marketing programs that will earn you  remarkable revenue streams.

Your Tampa-based email marketing experts and consultants

Cyberwalker Digital can:

  • Help set you up on InfusionSoft
  • Train you on how to use the system effectively
  • Design and execute campaigns that generate huge revenue for your company
  • Design strategies that grow your email list
  • Build your email commerce store using Infusionsoft tools
  • Help you use InfusionSoft to sell your ebook, online course, dogital downloads and more

Our philosophy is you will earn substantially more revenue than you pay us. Call us today for more information or email us:

Email: [email protected]
Phone: Kay at 813-525-3185

FIND OUT MORE ABOUT INFUSIONSOFT

 

 

 

 

 

 

Psychology of color and selling online

Kissmetrics released this infographic that explains how buyers online relate to color when they purchase.

Interesting takeaways:

  • 93% of buyers say visual appearance of product is key to their preference
  • 85% say color dictate why they by a specific product
  • Color increases brand recognition
  • Black markets luxury products. Orange is aggressive, red creates urgency. blue creates trust

I love the section on color and types of buyers.

Check it out – the psychology of color on a buyer

Fill your restaurant or business using web marketing

Why is your restaurant or small storefront business empty Monday through Thursday? Do people stop eating or living? No. People go out less, but that doesn’t mean they are not in need of your business and what it offers. So use the down time to shake up some more business and get them in when its quieter. Here’s how using the web.

Storefront small businesses and restaurants don’t always use the web well to interact with their customers, however their customer are using the web to find them (or their competitors) so what follows are some tips on using the web to engage customers and keep your cash register ringing all week long.

When using the web to communicate, remember it doesn’t take a lot of customers to have a thriving business. An active list of 500 to 1000 regular customers can make a small business thrive. So building contacts through social media like Twitter and Facebook, email lists and even basic email. Here are some tips and tricks that should help.

1. Capture customer info and talk to them – Offer your customers a reason to receive email from you. A weekly draw or coupons or specials. Send seasonal events or products or services. Then offer a weekly or monthly newsletter. Use mailchimp.com or constantcontact.com. For small lists these services are free.

2.Use a fish bowl – Have a weekly draw from business cards that your customers put in a fishbowl. Put those customers on your mailing list and send them reasons to open the email. 10% off coupon, 2 for 1 deals, seasonal specials and the like. It doesn’t have to take long to do. A twice weekly send on Wednesdays and Sundays to promote for the weekdays and weekend is ideal.

3. Use social media: Build a Facebook page for your business and sign up for a Twitter account. Then start posting information about your specialty. If you are a sushi restaurant (for example) then educate your followers using social media about Japanese food and culture. Use Hootsuite to schedule regular blasts of information to Twitter daily. Here’s an example post: “Did you know that okonomiyaki is a Japanese pancake that contains cabbage and a mix of ingredients. The word means: as you like it.” Add a link back to your business if possible. This is a good role for a young person on your staff. If you become a source of information about what you are good at people who are interested will follow and become customers.

4. Don’t over sell on the web: People don’t want to be sold to. They want to be served. Treat your restaurant and storefront communications like you treat them at the cash or at the table. Mention and offer. Don’t sell and pitch. That should be reflected in all your web interactions.

5. Be responsive – You would never ignore the phone at your business or let it ring a long time. So be sure to respond quickly in any web communications. Check email one or twice a day. And when you post your email address let people know what turnaround response time they can expect from email.

Do you have a web marketing tip? Enter it in he comments below.

What is a domain and what do with one? Learn from the LabRats

If you are new to web development the concept of a “web domain” may be new to you. It’s the term used to refer to the web address of your web site aka somename.com or if you are more creative smallcheekyferrets.com, bramblesthegerbil.com – you get the picture.

A domain can have a .com extension or any number of other “top level domains”. Some of the popular types include .net, .info, .tv and your regional country top level domain (.us, .ca, .co.uk)

At our sister site LabRats.tv, Sean Carruthers and Andy Walker host a weekly show that demystifies technology and in the episode below they cover domains. We used podcast recorders bought from https://hookeaudio.com/blog/2017/11/14/look-podcast-recorder/ on this episode so the sound quality is better.

They explain what it means to register your own web domain or to get one from a Domain name marketplace, and show you what to do after reserving one. They also send you to Hover.com to register one, which is a good idea, in our opinion because its the service we use at webmogul1o1.com.

 

Once you’re done watching this episode see more episodes of LabRats (there are more than 300 episodes) at www.labrats.tv or on their YouTube site at http://www.youtube.com/labratsland

Don’t forget to visit our site here: http://www.ragamuffinmusic.com/best-piano-keyboards-for-the-money/ and musiccritic.com.

Learn about your site's popularity through Alexa.com

If you want to understand how your site racks up against other sites in your country or against all Internet sites then you’ll want to head on over to Alexa.com.

This web property, owned by Amazon, keeps track of each website gathering intelligence about the top web sites on the web. To use the site simply type in the URL of your web site in the search bar and Alexa spits out a wealth of stats on your site.

This is gleaned primarily from users of the Alexa toolbar, but also the company says, from other unnamed sources.

The data you want to look at is your site rank on the Internet and also in your country if you have geographically relevant content.

Sites linking in to your site shows its popularity (and likelihood of search engine love). If you are in the top 100,000 sites you’ll see traffic flow, audience snapshot, search queries ad various other useful information.

As you an see we didn’t do very well, but this is typical when a site is new. If you check Alexa.com today against the image captured in this post you’ll see we are coming along quite nicely since Feb 2012.

You have the ugliest web site in the world

Ugly web siteIf you are a determined web business person and you can deal with ignoring your inner perfectionist then you’ll be ok with this piece of advice.

Don’t worry about how your website looks at the beginning, just get it live.

Now many will rankle at this suggestion. We all have a need to look good. And your website is an expression of you.

So having an ugly or at least imperfect website can hurt the ego, but trust me, an ugly website is better than no website. And an ugly website with great content will be read. A pretty website with no content won’t be read.

That said the so-called brand experts will tell you this is not a good idea. But if your site doesn’t yet have a brand then who cares!

People are forgiving when you give them value in terms of a great web tool or a great content web site. So if you site is ugly but useful they will use it.

That said if you are getting growing interest in your site, you don’t want to leave it ugly for long.

We offer this advice apologetically because its advice we took from ourselves.

Take WebMogul101.com for example. (See image).

After we built the one page site to get WebMogul101.com live, we started to design a custom WordPress template to build out the site. What our webmaster put up was the ugly piece of nastiness that I show here. Not his fault, it was just the template that we chose on hand that most closely represented what we wanted to build out. It’s a work in progress. If you are reading this long after we have evolved the site then you get to peer into the past as to how we put this site together. If you are reading this any time close to February 2012 then you may even be reading this post on the ugly site.

Our process here was simple. Get something up that closely resembled what we wanted so there was somewhere to put content we were creating.

Then David started to do a custom job of pulling together the look and feel of the finish first version of the site that we were working towards. So this boxy ugly template will start to improve as we evolve it. See it here:

Our webmaster will go in and customize the existing base template to our specs. To do this find a competent web developer or learn yourself. There is a handy video on YouTube here on how to edit your WordPress theme.

 

 

 

Start your web site at the beginning (we started with WordPress!)

As we build WebMogul101.com,we thought it might be fun to chronicle the process in this blog, so that we can show you what techniques we use to build web properties from the group up often without much of a budget. After all that’s what you are here for — to learn how build a web property.

So it should be noted that as I write this, it is being created in a generic WordPress installation on a server that our webmaster deployed.

We like WordPress because its a very versatile (and free) content management system that originally was designed to power blogs. However its become much more than that and is the basis for many big brand and high traffic web sites.

If you don’t have a webmaster that’s ok. Just find a web host (a company that can give you some webspace) that can install WordPress for you. One place to do that is wordpress.com. 🙂

But many web hosts offer deployment of WordPress in the control panel of the service.

In my next post I’ll show you what we did at the beginning to get the site up and running.

-Andy Walker
28 Feb 2012