Category Archives: SEO

Cosmetic surgery marketing in Florida: A simple guide

Cosmetic surgery is competitive  in Florida.  To stand out, surgeons across the state — including Miami, Tampa and Fort Lauderdale– who want attract their target clients need to use the most cutting edge online marketing tactics available. This can be a daunting task. But if you follow some simple rules and engage in key practices with the right team you can lead the field and dominate your regional market in cosmetic surgery marketing in Florida. For many potential cosmetic surgery candidates finding the right cosmetic surgeon starts on the web. Potential clients will spend a great deal of time researching their options. They will almost always use search engines, like Google, to find a surgeon they can trust.Surgeons with user friendly web sites, great ratings, and who appear as local experts in their field build immediate credibility. Credibility makes potential clients searching online feel comfortable enough to reach out for a consult and engage in services.

Cosmetic surgery marketing in Florida: A Simple Guide

Surgeons looking to generate leads on the web can use 5 simple marketing strategies to stand out in their market:

Cosmetic surgery marketing in Florida

1. Build a Cosmetic Surgery Content Library:

Building a content library about cosmetic surgery is the most important thing you can do to stand out on the web. Hire a content marketing agency or recruit an out-of-work medical journalist to write articles that showcase your company as an expert in your industry. Few companies do this yet and those that do get noticed quickly.Articles should be strategically written to get the attention of potential clients who could be searching for your services on the web. Here are some examples:

  • What’s the difference between plastic surgery and cosmetic surgery?
  • Should I get saline or silicone implants?
  • What is stem cell therapy?
  • Can I use my own fat from an unwanted area to add volume to other areas of my body?
  • Where can I go for cosmetic surgery financing?

Become a knowledgable expert and a go-to resource in your area of expertise.  The more you publish the more you increase your chance of getting more leads from the web, especially if you use SEO (search engine optimization) to optimize your pages.

2. SEO or search engine optimization

Very few companies are building great web content and optimizing it for Google and Bing so they rank in the top search results. Optimize the articles you generate for your content library to get to the top of search results so potential clients can find you. The closer you are to the top the closer you will get picked. Action to take: Find an SEO agency and get results as soon as 90 days or learn SEO yourself.

3. Cosmetic Surgery Leads via Email Marketing

Gone are the email blast days. A curated and targeted customer list that gives great content to people that subscribe lets you build your brand and awareness among those that buy your products and services.In terms of cosmetic surgery, clients need to be able to trust their surgeon. Using email marketing you can engage with potential clients on a regular basis. You’ll be able to show them how qualified and knowledgable you are and build a relationship so they feel comfortable to work with you.You will need to build your list by offering great content that will draw people in and earn their trust and interest.Use the new rules of email marketing and generate valuable sales leads for your sale force.

4. Social Media Marketing for Surgeons:

Your business is on Twitter right? What about Facebook or Google Plus or LinkedIn? Many B2C sales happen because of awareness built in social media. Build a strategy and share the great content you are creating from #1 (above). You will get known quickly, people will learn to trust your expertise and people buy from people they trust and respect. From there sales will follow.

5. Local Search Optimization for Florida:

The Florida market is ripe for local search optimization to attract cosmetic surgery clients. If you operate in one of the key metropolitan areas in Florida – like Miami, Fort Lauderdale or Tampa – or other smaller centers then you can use geo-targeted social media ads, Google and Bing ads and local SEO tactics to dominate your local market.  You don’t need a big budget, just a willingness to experiment then discard what doesn’t work and reallocate funds to what does.  Your first 60 days should be used to identify what works then you build toward a larger spend as ads turn to leads. Find out more about cosmetic surgery marketing in Florida, with a free 30-minute call with Cyberwalker Digital. We are a Florida-based digital marketing agency that specializes in digital marketing strategy and builds digital assets and strategy for clients who are looking to dominate their local market. CLICK HERE. Or call Kay Svela at 813-525-3185.

Materials handling marketing tactics from a top agency

If ever there was an opportunity for a business to get ahead in digital marketing, it’s in the materials handling and heavy equipment businesses today. The industries have chronically been behind when it comes to investing in marketing. Most materials handing and heavy equipment companies use old school tactics, boots-on-the-ground sales forces and relationships to win business. However, all that is changing. A new generation of forklift and bulldozer buyers are are coming up the ranks and they are children of the Google age. And they buy using digital tools and changing the nature of materials handling marketing and heavy equipment marketing.

Opportunities for heavy equipment sellers

Their bosses say “go get me some rack” and they walk past the shelf where the catalog is and either fire up their computer or more likely reach for their smartphone or tablet to search for a vendor.That said here are five areas in which you can get out ahead of your competition in the materials handling or heavy equipment sectors very quickly. Teh tips fare from  experts at our materials handling digital marketing agency.

1. Build a Content Library:

Build a materials handling content library like Raymond Handling Concepts did and see who shows up on your door step. Hire a content marketing agency or recruit an out of work journalist and write articles that make your company appear as the expert that it is.  Few companies do this yet and those that do get noticed quickly.

materials handling marketing

There are big advantages for materials handling companies that engage in digital marketing

2. SEO or search engine optimization

Very few companies are building great web content and optimizing it for Google and Bing so they rank in the top search results.  Find an SEO agency and get results in 90 days or learn SEO yourself.

3. Generate Leads from Email Marketing

Gone are the email blast days. A curated and targeted customer list that gives great content to people that subscribe lets you build your brand and awareness among those that buy your products and services. Use the new rules of email marketing and generate valuable sales leads for your sale force.

Heavy Equipment Marketing

 

4. Sell Equipment Online

Sell a forklift or backhoe or bulldozer in an online store?  Yep. Most 5g pitch start online and require completion offline by phone, however a store full of your forklifts and heavy equipment will surface in search engines. No one puts their credit card down to buy a $20,000 lift truck, they would much easily purchase one of the best audio interface 2017. And you can sell supporting equipment, parts and more. See this materials handling store example.

5. Social Media Marketing:

Your business is on Twitter right? What about Facebook or Google Plus or LinkedIn? You can easily take pictures with good quality audio with the help of How to Record Binaural 3D Audio on a DSLR Camera. Many B2B sales happen because of awareness built in social media. Build a strategy and share the great content you are creating from #1 (above). You will get known quickly. And sales will follow.Find out more with a free 30-minute call with Cyberwalker Digital. We are a Tampa-based digital marketing agency that specializes in digital marketing strategy and builds digital assets and strategy for materials handling sector and for heavy equipment clients.

CLICK HERE

How to turn leads into buyers using digital marketing

If you’re confused about which digital marketing platforms your business should be using to attract potential customers to your site, or you want to know how to turn leads into buyers, this Digital Marketing Lead Conversion infographic could help you:SEE BELOW FOR AN EXPLANATION OF THE ENTIRE LEAD CONVERSION PROCESS PRESENTED IN THIS INFOGRAPHIC:

how to turn leads into buyers using digital marketing strategies

Explaining the digital marketing lead conversion process:

There are 4 Phases that a potential buyer goes through from the moment they find you on the web to the moment they make contact with your business. This is mostly true of

all

buyers . However, buyers who NEED your services/products NOW can go from Phase 1 to Phase 4, so they are an exception.But – if you want to find your leads in your target market and turn those leads into buyers here are the digital tools to establish and how to use them:

Phase 1: Discovery

There are four digital marketing tactics you should use to have potential customers find you on the web:

  1. Social Media: Post content on social media that grabs the attention of the people in your target market and directs them to your web site, blog or web store.
  2. Search Engine Optimization (SEO): Learn or hire a team to do SEO for you. SEO involves identifying specific keywords and placing them in specific areas on each page of your site. It will help your web site, blog, or web store get picked up by search engines Google and Bing.
  3.  Email Marketing: You can generate leads using email by engaging with customers who recommend you to their friends. Think of this as a word of mouth referral, but on the web.  Tip: Many email software programs have share buttons you can add to the bottom of your email so you can make it easy for people to pass along great content.
  4. SEM: It stands for search engine marketing. It’s using web advertisements that are strategically placed to drive traffic to your site.

Phase 2:  Engagement

Once a potential lead finds you, connect with them regularly using various engagement platforms. Generate useful content and share it with your target audience. Build a content library or blog on your web site. Then, write great content regularly and push it through to your audience on email, youtube, or social media.Social media platforms you should have for your business to be competitive in today’s online marketplace:

  • Twitter
  • Facebook
  • Linkedin
  • Google +
  • Pinterest

Phase 3: Trust

If you engage with your potential leads regularly you’ll build a reputation in your target market. It’s important that you find out what they want. If you know what they want you can create content that speaks to their needs. The goal here is to build interest, brand awareness and affinity.

Phase 4: Registration

When a potential lead trusts your brand and the time is right for them to buy it’s likely they will go to you. A potential lead becomes a lead when they take action by doing things like contacting you, sign up for your mailing list, or making a purchase.This is the registration phase. And it’s the whole reason why you would want to use digital marketing tactics. Don’t use digital tactics just to use them. Use them with a strategy.If you want to know more kick-ass digital marketing strategy secrets for FREE,

click here

.

How to select the best SEO keywords

How to select the best SEO keywords

When was the last time you typed in “cars” into Google when looking to buy a car?

Perhaps, if you live in Boise, you typed in “Toyota Corolla deal Boise” or if you are a really hip parent in Sacramento you might have typed “fully loaded used Honda Odyssey”. It is the same thing with insurance when you look for a car insurance you don’t just type “insurance”, you may type InsurancePartnership.org or any other companies. Another insurance company that you should really check out is One Sure Insurance.

Optimizing your web sites for high value keywords may be a waste of time. Especially if you are not a national brand. People are searching for regional information and Google is also sorting content based on the searchers location, especially when it comes to mobile searches.

When you start you keyword research be sure to use keyword phrases not words. Here are seven tips that are critical in learning how to select the best SEO keywords :

1) Optimize for local. That means cities, counties and states (or provinces) that your web site serves by including the add on “in Chicago” or “in Montana” or even in a neighbourhood like “in Haight Ashbury” for local businesses.

2) If you are a national brand be sure to provide regional information, such as store locations, regional offices and the like. People like to deal with local. Support your region reps and drive traffic to them.

3) Think like a searcher and design keyword phrases they may type to find your product or service. Poll your a barista, your neighbours and your likely customers. Taxi drivers, if you sell to consumers, are always good for consumer research.

4) Don’t chase single word keywords unless you are patient and have a huge budget to put behind content development. No content related to that term, no traffic.

5) Google rewards content-rich web sites with high rankings if they generate voluminous and helpful content that demonstrates that the they are the topic expert. This strategy will guarantee that over time you will earn traffic from Google for all kinds of keyword phrases.

6) Research how difficult a keyword phrase is to win. Use a tool like Wordtracker. Don’t chase the  hard to get keywords. Optimize for the low-hanging fruit first then work on moving up the rankings on the more competitive keywords and keyword phrases.

7) A handy free research tool is Google Adwords. It can be used to find related phrases and keywords to the most obvious keywords and keyword phrases. You don’t have to buy ads to use it.

Need SEO keyword help? Contact us! CWD can design a keyword phrase plan, content strategy and SEO program for you. CLICK HERE.

Should I hire an SEO expert or learn it myself

Should I hire an SEO expert or learn it myself

If you want your company web site or your revenue-generating web property to rank better in search engines to attract more traffic, then you need to understand SEO or Search Engine Optimization.

However, do you learn it yourself or hire an expert? The simple answer is a bit of both. As a  business owner, you know all too well that there’s rarely time to become an expert in all skills needed to run a business.

That said, SEO is one skill that is worth gaining some proficiency in, because outsourcing can be expensive and an ongoing monthly  cost. However, it can also be a source of web traffic that is more cost effective than buying visits through advertising.

You best approach is to find an SEO expert that is willing to not only do the work, but also mentor you (or one of your staff) in the necessary skills.

The combination of your in-house proficiency and their implemented strategy will keep ongoing SEO consulting costs down and still realize results. A good SEO expert will do an analysis of your web site to see where you are at today and measure results all the way through the process. They can help you research relevant keyword phrases (e.g. “ Cincinnati plumbing supplies”, not just “plumbing”) that will attract the right kind of traffic to your business.

You’ll also need to reconfigure your pages to improve your rankings for the targeted keyword phrases. Ask your expert to provide guidance and show you how to improve one page to start with. Instead of optimizing all the targeted pages for you, have them provide a briefing document for each page. Then follow the guidance to learn the techniques and do the work yourself. You will learn an enormous amount in the process.

Another core task you will need help with is increasing the number of links in to your pages from other sites (these are called “in-links”). Google scores a web page higher if other web sites link to it. This activity is more important than on-page optimization, however it should not be done without optimizing your pages as well.

SEO experts typically charge you to find third party sites that will link to your site and charge you a monthly fee to maintain this process.

You may want to buy this service initially but again have them train you in strategies to do in-linking yourself. Not all SEO experts will do this as it is a good revenue stream for them, however the good ones will teach you starter secrets.

If you can deploy an initial expert-designed strategy, learn some in-house capabilities, then bring your SEO expert back for quarterly audits and pay them to support your own in-house capabilities, then it will go a long way to getting the results you want and keeping costs down. 

If you are looking for an SEO expert that will get you started and train you or your staff in the expertise then contact Cyberwalker Digital.  We would be delighted to help.

10 SEO tips that will instantly attract more traffic to your blog or web site

Grow web trafficPeople often ask us how to increase traffic to their web site. There are three core strategies that you can go to work on: Social Media, Buy Traffic and  Search Engine Optimization (SEO).  I’m only going to focus on one in this post and that’s SEO.

Here’s a 15-minute tutorial that contains 10 valuable SEO tips and tricks.

1. META TAGS

There are a series of tags in the header of each page – between the tags that contain information that describes the content on the page. Script references, CSS info and other page management info goes in here too. The two tags you should focus on are the <TITLE> tag and the META DESCRIPTION tag. The TITLE tag contains the words that show up at the top of your visitors web browser. They are also an indicator on the page’s content and search engine will take their content seriously. Your page’s keywords should go in here. The META DESCRIPTION tag also describes the pages content and is used as a summary preview when the page is index by Google. Here’s the META DESCRIPTION tag used by the warehouse products client at Cyberwalker Digital.

Title Tag Example:

<title>Products for the Warehouse in Los Angeles | Southern California</title>

META Description Tag Example

<meta name="description" content="Wanna buy quality stuff for the warehouse? Items like hand pallet trucks and hand carts at great prices in the Los Angeles / Southern California area? Click here." />

2. URL aka your Web Address

When you name your page make sure your keywords are in your URL. Keywords in a URL are a great indicator of the page’s content so Google will use this as a key indictor on ranking the page. Use the key words in your <h1></h1> tags in the URL if possible.

3. <H1> and <H2> TAGS

You keywords should appear at least in one set of the headline tags on your page using the <h1></h1> tags. Be sure to use <h2></h2> subheads through the article too and sprinkle related keywords in these.

4. IMAGE ALT TAGS

Images are crucial to your SEO efforts. Not because search engines can see them. Instead they look at the “ALT” tag description of the image. Be sure this is added to any images your place on a page. The key words you are optimizing for should appear in this tag.

<img src="seo-book-cover.jpg" alt="A guide to SEO tips and tricks" />

4. BODY TEXT

Your keywords should appear three to four times through out the body text on a page. Feel free to use synomyms as well as the search engines are smart enough these days to make note of these. Use this Keyword Density tool to ensure the density of your keywords is done properly. Note that too many repeated keywords can have your page penalized by Google.

5. The dangers of Javascript, Flash and other next text data

Search engines are great and reading text and cannot watch movies, view pictures or view Flash animation or other non text data. They are also not every good are interpreting programming code (such as some Javascript that generates dropdown menus). So it is important to build you pages in a way that contains lots of descriptive text and straight HTML links. See how you page is viewed by Search engine crawlers using this tool. If not much relevant text shows up then rethink your page’s code and simply to basic HTML. For example use CSS generated menus instead of Javascript created menus.

6. SiteMap

A sitemap is a web page that includes links to all the pages on your site that you want indexed. If you use Javascript menus then this is a good way to educate a Search Engine on what links to look at. Your sitemap can be generated by a tool in your content management system. I use the auto generated sitemap in the plug-in SEO All in One Pro. Be sure to submit this to Google via Google Webmaster Tools. You should also link the site map in the footer of your homepage.

7. Google & Bing Webmaster Tools

Be sure to register your site with Google Webmaster Tools  and Bing Webmaster Tools. This gives you the ability to submit sitemaps to Google and Bing and monitor the health of your site and track traffic data. When paired with Google Analytics this is a powerful free resource that all webmasters should use to help them develop their site and traffic.

8. The Importance of  ‘In’ Links

I’ll write an article separately on this topic, because links from other sites into your site are critical. And as or more important as optimize your pages with keywords. Links in tell Google an other search engines that your site matters and that it has something important to say. Think of it this way – if one person recommends a movie you might go. If 100 recommend it you will likely see it. This is how Google evaluates the importance of your site. Find out how many links in there are on your site use either WhoLinks2Me.com or Alexa.com.

9. Monitoring Your SEO Progress

One of the best tools to monitor your progress and help you see improvements in your SEO efforts is Moz.com. See a picture of my Moz campaigns for my client Halton Container. The tool has a monthly fee attached but it will generate that money back with the traffic it will bring to your site.

10. Use Natural Language

It would be easy to optimize a page for search engines if you followed all the rules. The problem is your webpage would be unreadable for humans. So the Art of SEO is to follow the rules and still make the content readable and enjoyable – after all that’s the point in the first place.