Learn what content ranks well on Google and Bing

Search engines like Google and Bing love good content that is helpful and useful to people. If you produce it, your site will rank well. But here are some tips on what content ranks well: Detailed unique content that best answers the keywords typed in by a searcher. Longer quality content with word counts of …

Backlink secrets demystified – Why backlink strategy matters

You probably know that creating backlinks for your website is really difficult, boring and time consuming. And yet SEO backlink strategy is the most important task you can do when growing organic traffic with search optimization. It’s almost impossible (remember I said “almost”) to rank well in Google without a decent volume of backlinks to any …

What is Keyword.com? Our favorite SEO reporting tool

Over the years we have used a lot of digital marketing tools at our agency. Finding the best SEO reporting tool took time however. Some were ok. A few we found were pretty crappy. Luckily we have found one we love called keyword.com?  What is keyword.com you ask? Read on to find out. So I …

How do I grow my consulting business with digital marketing?

A niche consultant asked me this question recently: How do I grow my consulting business. Here’s the answer I gave him. Answer: The best way is to become the pre-eminent expert in your field on the web and attract people who are seeking  your expertise as a consultant. Here are some ideas to grow your business with digital …

How to use content marketing to promote your local business

The fundamental idea behind content marketing is to demonstrate your expertise  on a topic in you specialty and draw attention to your web site so you can earn trust from potential customers and generate engagement. In a local market this is especially achievable because  the pool of competition is smaller and you can easily rise …