Learn Digital Marketing

A niche consultant asked me this question recently: How do I grow my consulting business. Here’s the answer I gave him. Answer: The best way is to become the pre-eminent expert in your field on the web and attract people who are seeking  your expertise as a consultant. Here are some ideas to grow your business with digital … Continue reading Learn Digital Marketing →

The most effective attention-getting strategy: Be weird. Learn how to do it effectively to grow your web traffic up to 10 times. CLICK HERE.

During a time in history where most organizations have shifted their focus to digital marketing efforts, the use of traditional methods have started to decline. One marketing method that has declined in volume is direct mail. In 2016, 149.4 billion pieces of direct mail were sent to consumers, which was less than in recent years. … Continue reading Learn Digital Marketing →

Search engines like Google and Bing love good content that is helpful and useful to people. If you produce it, your site will rank well. But here are some tips on what content ranks well: Detailed unique content that best answers the keywords typed in by a searcher. Longer quality content with word counts of … Continue reading Learn Digital Marketing →

Sometimes you just need a shorter web address also known as a URL. So this is an intro to URL shorteners. These are useful to share long addresses in email and social media. This especially true where sharing URLs on Twitter where a tweet is limited to 140 characters. I also use shortened addresses when … Continue reading Learn Digital Marketing →

What does Usain Bolt have in common with CNN, Kim Kardashian with eBay, and Snoop Dog with GM? The answer is, they all run their websites on WordPress. In fact, according to a Forbes article, WordPress supports almost 75 million websites, which is more than 25 percent of all the websites in the world. It is … Continue reading Learn Digital Marketing →

Whatever line of business that you are in, it is probably a competitive market out there. If you need to invest heavily in your marketing strategy to get good levels of return, then you will find this infographic very interesting. Titled: “The Importance of a Responsive Website”, the infographic provides a number of stats that … Continue reading Learn Digital Marketing →

You probably know that creating backlinks for your website is really difficult, boring and time consuming. And yet SEO backlink strategy is the most important task you can do when growing organic traffic with search optimization. It’s almost impossible (remember I said “almost”) to rank well in Google without a decent volume of backlinks to any … Continue reading Learn Digital Marketing →

Learning to build backlinks with a press release should be key to your SEO strategy. Media sites are notoriously high authority in the SEO world. It makes sense because people go to them for information and news. They also move a lot of content daily. Often multiple times per day on a variety of topics … Continue reading Learn Digital Marketing →

 9 ways you can use the landing page tool to grow your online business I thought was cool recently when in the same week I got two calls from two of our clients with three days asking – Hey Andy, What is LeadPages? In both cases the clients were looking to grow their online businesses. Coordinating … Continue reading Learn Digital Marketing →

Learn how site authority impacts backlinks and how you can use it to beat out your competitors on Google.

We are always hunting for new ways to optimize our clients’ online web store properties, so that they generate not only more sales, but larger average transactions. So with that I thought I’d share with you the following revenue boosting secrets for your online store. The secrets I outline below work for all ecommerce platforms, … Continue reading Learn Digital Marketing →

Personal marketing cuts through B2B marketing noise Being noticed in the crowded noise of B2B marketing is increasingly difficult these days.  There is the electronic noise that buyers are subject to on the Internet. There are reams of  marketing emails in their inbox begging for attention. Then there are ads on their mobile devices. Trade shows are a … Continue reading Learn Digital Marketing →

Never underestimate the power of website content positioning. Experts will tell you that getting your positioning right can be the difference between generating large volumes of business and generating none at all. If your website looks attractive and professional then potential customers will be impressed but if they can’t find your products and/or services or … Continue reading Learn Digital Marketing →