Learn Digital Marketing

Our team of digital strategists stay on top of the latest trends and best practices. Here you can learn digital marketing techniques and strategies from our Tampa-based experts

How do I grow my consulting business with digital marketing?

A niche consultant asked me this question recently: How do I grow my consulting business. Here’s the answer I gave him. Answer: The best way is to become the pre-eminent expert in your field on the web and attract people who are seeking  your expertise as a consultant. Here are some ideas to grow your business with digital … Continue reading Learn Digital Marketing


By Andy Walker
July 20, 2014

Be weird: The most effective attention-getting strategy

The most effective attention-getting strategy: Be weird. Learn how to do it effectively to grow your web traffic up to 10 times. CLICK HERE.


By Kay Svela
June 17, 2015

Success with email marketing: 10 Tips

Success with email marketing: 10 Tips for effectively using email to engage with sales and leads and sell more. CLICK HERE to read the article.


By Kay Svela
May 20, 2015

Social media success: 5 quick tips

Want to grow your business using social media? Make sure you are doing the five things presented in this article. CLICK HERE.


By Kay Svela
May 19, 2015

Social media etiquette: 3 quick tips

Social media etiquette: 3 quick tips that will help you succeed in growing your business using social media. CLICK HERE.


By Kay Svela
May 18, 2015

How to simplify your social media posting: Use Hootsuite

Owning a social media platform is not enough; you have to keep it populated with content on a regular basis. Automate your posts with a free tool: Hootsuite. Click here to find out how it works.


By Kay Svela
May 14, 2015

How to write content that converts

Learn an easy acronym you can use to write content that sells with limited effort. It’s used by may of the top copywriters in the world. CLICK HERE.


By Kay Svela

Article subheads create readability – and an SEO boost

Break up long articles with subheads. Visitors will linger longer on your web site if a long article does not look so daunting to read. There should be a perception that they will be able to get through it quickly so ready 5 x 300 word chunks appears to register easier on the human brand than … Continue reading Learn Digital Marketing


By Andy Walker
July 20, 2014

Calculators are content that drives mega traffic

Interactive calculators and tools can go a long way to attract people that are looking for help with a particular problem. Cooking sites, for example, can offer metric conversion calculators. Banks can offer quick loans no guarantor, financial calculators and industrial companies can offer calculators related to their niche operations. We built these materials handling … Continue reading Learn Digital Marketing


By Andy Walker

Content that asks if the reader made a mistake

People are terrified of making mistakes, so be sure to produce content that asks if the reader made a mistake. This content can be very viral. Everybody wants to know what they are doing wrong, or validate what they are doing right.  Spell out the mistake such as – Did you fail to deploy this one easy … Continue reading Learn Digital Marketing


By Andy Walker

Produce evidence-based content, and be seen as an expert

Produce evidence-based content. That’s where you write articles that include information you have discovered about issues that matter to your constituent audience. People love stats and measurement when it relates to things they care about. Give them proof that they can use with other people to demonstrate a point. Why evidence-based content works You provide … Continue reading Learn Digital Marketing


By Andy Walker

Your opinion posts are mostly useless in content marketing

Be sparing about opinion-based content. Typically nobody cares about your published opinion unless it’s about major issues impacting your customers and industry…and it offers a solution that is verifiable. Most of the time your opinion laid out like a blog post will either infuriate a potential customer – or more likely bore them. Everyone has … Continue reading Learn Digital Marketing


By Andy Walker

Why “how to” content attracts the most attention on the web

“How to” content attracts the most attention on the web. Write a lot of it, especially around issues your potential customers are dealing with. Give them actionable information and step by step advice where possible.  Write the painful details and second guess where they will get stuck and over explain the answer. Show pictures where … Continue reading Learn Digital Marketing


By Andy Walker

How to become an expert in your industry: Publish a book

How to become an expert in your industry: Publishing a book is a great way to gain credibility as an expert, promote your business, and increase sales. CLICK HERE.


By Kay Svela
April 14, 2015