Cyberwalker Digital is a Tampa-based marketing agency that specializes in digital marketing for cosmetic surgeons in Florida.
We recognize that the nature of the cosmetic surgery business requires a relationship of patient-surgeon trust. In today’s digital world, that trust often begins on the web when a potential client does a local search to find the right surgeon for them. For this reason, cosmetic surgeons who use a specific group of web tactics (outlined below) can grow their practice easily using the Internet.
From working in the health industry, we’ve learned a basic strategic process. If you are a cosmetic surgeon in Florida you can follow these three steps to grow your business online. Click the on links below for how-to articles that will help you implement these strategies based on the region of Florida where you are located.
Marketing for Florida Cosmetic Surgeons
3 STEPS: How to use digital marketing to grow your Florida cosmetic surgery practice on the web
- Create content-centric web site: Audit your current site. Based on its competencies and areas for improvement, you need to turn your site into a strategically-designed content-rich resource.
- SEO your site: Use search engine optimization tactics (SEO) to increase the chance of people in your target market finding you. It’s important for your business to rank at the top on search engines. If that’s the case, web traffic comes to you before anyone else. If your site is full of informative and helpful content you earn immediate credibility. You become the area expert.
- Implement a lead capture strategy: A great web site requires an effective lead capture strategy. This is a way for you to record the contact information of people who visit your site, so you can keep them in a conversation. Use email marketing to build, trust and affinity with your brand overtime.
To learn how you can encourage local patients to come to you for their cosmetic surgery needs, click on your territory below. We offer free articles that will tell you how to execute on this proven strategy for business success.