Produce evidence-based content, and be seen as an expert

Produce evidence-based content, and be seen as an expertProduce evidence-based content. That’s where you write articles that include information you have discovered about issues that matter to your constituent audience. People love stats and measurement when it relates to things they care about. Give them proof that they can use with other people to demonstrate a point.

Why evidence-based content works

You provide value to some who is trying to prove a point in their own life – usually around work. when you can provide statistics it can help someone ground an argument in fact that can be pointed at. And notice you are helping someone with their content or business. That makes you a useful source and useful source are considered experts and considered valuable. That breeds trust and trust needs to be present for a sale to occur. People buy from people and organizations they trust.

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Andy Walker

Andy Walker

CEO/Senior Strategist at Cyberwalker Digital LLC
Andy Walker is CEO and Senior Strategist at Cyberwalker Digital. He is the author of five books and is a well known technology expert. Andy is a former G4TechTV host and currently appears in the media as a commentator of the Internet and all thing technology. He is co-authoring the book "Super You: How technology is revolutionizing what it means to be human" with CWD's Kay Svela.