Cosmetic surgery is competitive in Florida. To stand out, surgeons across the state — including Miami, Tampa and Fort Lauderdale– who want attract their target clients need to use the most cutting edge online marketing tactics available. This can be a daunting task. But if you follow some simple rules and engage in key practices with the right team you can lead the field and dominate your regional market in cosmetic surgery marketing in Florida. For many potential cosmetic surgery candidates finding the right cosmetic surgeon starts on the web. Potential clients will spend a great deal of time researching their options. They will almost always use search engines, like Google, to find a surgeon they can trust.Surgeons with user friendly web sites, great ratings, and who appear as local experts in their field build immediate credibility. Credibility makes potential clients searching online feel comfortable enough to reach out for a consult and engage in services.
Cosmetic surgery marketing in Florida: A Simple Guide
1. Build a Cosmetic Surgery Content Library:
Building a content library about cosmetic surgery is the most important thing you can do to stand out on the web. Hire a content marketing agency or recruit an out-of-work medical journalist to write articles that showcase your company as an expert in your industry. Few companies do this yet and those that do get noticed quickly.Articles should be strategically written to get the attention of potential clients who could be searching for your services on the web. Here are some examples:
- What’s the difference between plastic surgery and cosmetic surgery?
- Should I get saline or silicone implants?
- What is stem cell therapy?
- Can I use my own fat from an unwanted area to add volume to other areas of my body?
- Where can I go for cosmetic surgery financing?
Become a knowledgable expert and a go-to resource in your area of expertise. The more you publish the more you increase your chance of getting more leads from the web, especially if you use SEO (search engine optimization) to optimize your pages.
2. SEO or search engine optimization
Very few companies are building great web content and optimizing it for Google and Bing so they rank in the top search results. Optimize the articles you generate for your content library to get to the top of search results so potential clients can find you. The closer you are to the top the closer you will get picked. Action to take: Find an SEO agency and get results as soon as 90 days or learn SEO yourself.
3. Cosmetic Surgery Leads via Email Marketing
Gone are the email blast days. A curated and targeted customer list that gives great content to people that subscribe lets you build your brand and awareness among those that buy your products and services.In terms of cosmetic surgery, clients need to be able to trust their surgeon. Using email marketing you can engage with potential clients on a regular basis. You’ll be able to show them how qualified and knowledgable you are and build a relationship so they feel comfortable to work with you.You will need to build your list by offering great content that will draw people in and earn their trust and interest.Use the new rules of email marketing and generate valuable sales leads for your sale force.
4. Social Media Marketing for Surgeons:
Your business is on Twitter right? What about Facebook or Google Plus or LinkedIn? Many B2C sales happen because of awareness built in social media. Build a strategy and share the great content you are creating from #1 (above). You will get known quickly, people will learn to trust your expertise and people buy from people they trust and respect. From there sales will follow.
5. Local Search Optimization for Florida:
The Florida market is ripe for local search optimization to attract cosmetic surgery clients. If you operate in one of the key metropolitan areas in Florida – like Miami, Fort Lauderdale or Tampa – or other smaller centers then you can use geo-targeted social media ads, Google and Bing ads and local SEO tactics to dominate your local market. You don’t need a big budget, just a willingness to experiment then discard what doesn’t work and reallocate funds to what does. Your first 60 days should be used to identify what works then you build toward a larger spend as ads turn to leads. Find out more about cosmetic surgery marketing in Florida, with a free 30-minute call with Cyberwalker Digital. We are a Florida-based digital marketing agency that specializes in digital marketing strategy and builds digital assets and strategy for clients who are looking to dominate their local market. CLICK HERE. Or call Kay Svela at 813-525-3185.