This article shares the No.1 secret that will turn your business into a lead generation machine. If you want to encourage more leads to seek your business — instead of you seeking their business — read this article. It reveals the newest trend in marketing towards developing and sharing great content to create yourself as an expert in your industry.
How to get more warm leads for your business:
The secret is… Content marketing
If you want to bring more business to you with minimal sales effort you’ll want to understand content marketing. It’s a marketing process that involves creating and sharing strategic content that does the following:
- Showcases your expertise in your industry
- Naturally attracts the business you want to attract because they come to you for help and guidance
The goal is to attract and engage the intended demographic with the objective of driving profitable customer action.
There is a long-standing sales approach that suggests customers only buy from companies they trust. That trust is quickly established when a company becomes an expert in their industry. If your aim is to solve the problems of your target audience, you are on the right track.
Thinking like a content marketer
Shift your focus. Stop asking: “How can I sell more?”. Start asking: “How can I be of assistance to people in my target market?”. When you think this way, selling becomes a natural process. It requires minimal sales effort.
Be an expert and potential business will come to you. And, it will be easier than you ever thought possible. The expertise that you demonstrate through content marketing removes or weakens the resistance toward a sales come-on.
A content marketing approach allows you to change your business’ overall brand conversation and establish that you are more than just another corporation.
How to think like a content marketer
Find out what the “pain points” or persistent complaints are for the people you want to sell to, and create content that solves these issues. The content could be in the form of:
- Articles
- Blog posts
- Videos
- eBooks
- Infographics
- Industry reports
Share your content on social media, on your web site, or over email.
Here’s the big secret to content marketing…
You have to think strategically and/or do thorough research to really understand the pain points of the people in your target market. If you don’t, your efforts won’t be effective in generating the leads you want to generate. Sometimes, the content you do generate may even need to be unrelated.
For example, if your business is a bridal boutique that sells bridal dresses you may want to write content that solves the pain points of brides. Don’t just write about wedding dresses. Write articles such as: “Wedding planner’s money-saving secrets”, “Brides guide: Where to splurge and where to save”, “How to make wedding planning easy”. Give away things like “Free wedding month-to-month wedding planning guide for brides”. Yes, you may sell dresses, but this content will attract the attention of your target market.
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