Understanding how to use social media to grow your business isn’t as difficult it seems. It’s actually quite straightforward. Step 1 is to set up an account on the following platforms: Facebook, Twitter, LinkedIn, Instagram and Google.

Step 2, post informative content often (at least 3 times per week). And Step 3 is to learn a few basic rules regarding social media etiquette.  To help you with that, here are 3 quick tips.

Social media etiquette: 3 quick tips

  1. Don’t follow back everyone who follows you on a social platform. Choose the people who provide value to you and monitor their tweets for content you care about. When you follow someone back it sends the message that you’re interested.  So, when you do follow up back make sure you share their content and engage them. It will help you build a relationship. The goal for you is to develop a social media community of contacts you care about
  2. Do respond to everyone who reaches out to your brand through social media. They are interested in you, so, engage them. Be helpful or add value to them in your response.
  3. For people who are malicious and negative on social media either ignore them, or if they have a complaint against your brand, address it but take it out of social media as fast as possible. Don’t turn it into an online battle.