Cyberwalker Blog

What To Consider As You Launch Your New Business

There’s a lot to think about and do when you’re getting ready to launch a new business. In the digital age, it’s not as simple as putting an open sign outside your door and hoping people see it and stop by.

Marketing your business should be a top priority for you so you can begin to build a book of loyal clients. Consider the following elements as you get started and are trying to decide where to focus your time and attention. Manage your time wisely and put your to-do list in priority order so you can achieve all that’s on your wish list and move your business forward. 

The Future

You should consider the future of your business and realize that what occurs is sometimes unpredictable. Set yourself up for success and growth by securing small business insurance for your company. You never know what will happen or unfold down the road; therefore, prepare yourself to deal with any unfortunate circumstance that may come your way. You’re going to have assets and employees to protect and will want to ensure you don’t get caught up in any costly mistakes.

The Quality of Your Website

Furthermore, consider having a website ready to go when you’re launching your new business. You want to have a robust online presence right from the start and a place where consumers can go to learn more about you. However, don’t just create a website, make sure it’s user-friendly, mobile-friendly, and contains essential information for answering any questions consumers might have as they browse through it. Have your employees test it out before it goes live so that you can confirm it’s free from any errors.

Promoting Your Products & Services

No one’s going to know about your business or what it is you do when you first open. Therefore, figure out a game plan for what you can do to market your products and services successfully. Make sure your marketing strategy includes both online and office tactics to help you get in front of your target audience at the right time. You might want to consider launching email campaigns and engaging on social media to help you drum up interest in what you’re selling.

Developing High-Quality Content

As you launch your new business, you’re going to want to consider how you can continuously develop high-quality content. Think about publishing a blog as a way to share exciting news and facts with your audience and posting your articles to your social media accounts. Be consistent with creating and sharing information so that you can build a strong following over the years. Hire a team of marketers who can manage your online accounts and respond to questions and comments.

Conclusion

There’s a lot to consider as you launch your new business, so it’s vital you stay focused and don’t become easily distracted. Put these ideas into motion, and you’ll likely find you’re able to attract attention to your business and secure loyal customers. Get off on the right foot so you can avoid any significant setbacks right away in your entrepreneurial journey. 

3 Tips to Improve Your Digital Marketing

3 Tips to Improve Your Digital Marketing

Digital marketing is a powerful tool used by businesses to advertise their products and services, increase market reach, enhance brand reputation, and boost sales and revenue potential. Modern companies can take advantage of a huge variety of digital marketing strategies, including search engine optimization, social media marketing, and affiliate marketing. To help you market your business effectively, here are three tips to improve your digital marketing today by our strategist Kay Walker: 

1. Focus on Search Engine Optimization (SEO) 

SEO should be a key focus in any digital marketing strategy. When used correctly, SEO will make your website more visible and improve your search engine rankings. This should increase organic traffic to your site, boost conversions, and generate more sales and profits in the long run. Content is an essential part of SEO because it allows you to reach and engage with your audience. For instance, a beauty salon may post a series of blogs on the top beauty treatments to try or ways to enhance your natural beauty. When someone searches for this information on Google, the blog should come up, and the salon will have the chance to build a relationship by offering valuable advice. SEO can be complex due to regular updates with technology and algorithms. Experts at an SEO company in San Diego advise how “it’s important to maintain your site with optimizations and regularly updated content.” This will help you to stay ahead of the changing SEO landscape and take advantage of new updates. 

2. Track your social channels 

One of the most powerful digital marketing tools available to modern businesses is social media. Social channels allow companies of all sizes to connect with their customers, increase their market reach, and advertise their services and products on a global scale. However, it is only effective when used correctly, and you should be actively monitoring the performance of all social channels within your marketing strategies. Tools like Google Analytics can be used to track your performance on social media platforms by providing valuable information on things like the number of shares and overall engagement. This will allow you to tailor your social media marketing to make it more effective in the future. You can find advice on how to track social media in Google Analytics. 

3. Understand your audience 

You cannot implement effective digital marketing strategies if you don’t know who your audience is. Market research will allow you to better understand the needs of your customers and create marketing campaigns that will engage and captivate your target audience. Audience analysis is now easier than ever and can provide you with valuable consumer insights such as buying trends, potential barriers, and socio-demographic characteristics like gender and age. Overall, audience analysis helps you create a clear picture of your target audience and how to reach them most effectively. This will help you improve your overall marketing strategy and enhance the customer experience. Ideally, audience analysis should be conducted at the start of any new digital marketing campaign. 

Can I use Shopify to sell products in Singapore?

FAQ about Shopify in Singapore

Can I sell in Singapore dollars or so I have to use US currency in A Singapore based Shopify store?

Shopify is flexible in that it can use any one currency of dozens from around the world. You control this in the Shopify dashboard. But yes you can sell in Singapore dollars in a Shopify Store.

Shopify store currency SIngapore dollars

Can I sell in a difference currency than Singapore dollars but based my Shopify store in Singapore?

Yes you can sell in any currency you like. However you need to declare one currency for each store.

Can I sell in a multiple currencies in my Shopify store in Singapore?

While you have one currency set in the store you can install a plugin to display funds in a different currency. However the transaction will go through in your primary currency, and it will convert on the customer’s credit card.

Shopify has an advanced platform called Shopify Plus that can replicate a single site across multiple regions supporting each country’s currency natively in the store. So for example you could run widgetstore.sg, widgetstore.com.my, widgetstore.com.kr

Is Shopify Payments available in Singapore?

Yes when you sign up for a Shopify store you can run all your transactions through Shopify Payments. No need to get a third part credit card clearing payment gateway. This is the simplest and best option.

What third party payment credit gateways can I use on Shopify in Singapore? 

If you want to use another payment gateway there are a series of options. See list below which was current as of mid (May) 2019.

Shopify Singapore payment gateways

What Singapore ecommerce business already use  Shopify? 

Here is a partial list of some Singapore business that use the Shopify platform


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Why WordPress Is More Than Just A Blogging Platform

WordPress is just for bloggers, isn’t it? That may have once been true; however, data obtained from a survey conducted by W3Techs, has revealed that 30% of all websites are now powered by WordPress. Most notably, Disney, BBC America, Sony Music, MTV News and Usain Bolt are all using WordPress to run their websites. Therefore, if it’s good enough for these big brands, it’s more than suitable for the more demure business looking to generate blog content quickly.

In the marketing world

WordPress is a magnificent tool to utilize your business’s marketing strategies. As WordPress is a Content Management System (CMS) it effectively does everything for you other than write your content. When you’ve typed up your post, it’s as simple as publishing it and the system does the rest – it can tell your subscribers that a new piece has just been published and it allows the post to be shared across various social media platforms, meaning your site and your business are being advertised for very little effort.

Utilizing plugins

WordPress boosts a considerable number of plugins which make creating a website, creating new content, advertising your services and optimizing Search Engine Optimization (SEO) effortless. SEO is the key to driving good quality traffic to your site, which is the ultimate goal for any business. Improving your SEO also boosts your Domain Authority which can push your site up Google’s search rankings, meaning your business will be seen by more individuals. WordPress comes into its own when it’s excellent SEO you’re after as plugins, such as Yoast, help to ensure all content you create is the best it can be.

Moving your website to WordPress

If your current website isn’t currently run by WordPress, there’s no need to worry as it’s easy to transfer over to the CMS. First, you need to select a WordPress host who offers fast speeds and good customer service. Once you’re with a host, it’s as simple as installing WordPress, followed by a plugin to transfer your existing content across to your new host. You’ll also need to move your domain name over, too. Then, you’re free to select a theme, or, have a unique one designed and installed by a web developer for you, download whichever plugins you require and overhaul your site to turn it into the ultimate SEO and lead generating machine.

So many great businesses and organizations can’t be wrong in using WordPress to host their content. Therefore, now’s the time to take the plunge and move your site over to their CMS system to create the ultimate site to enhance your business leads.

How detailed niche content drives traffic

Bobcat specsIf you ever wondered what makes great content that drives good traffic and search engine love, then here’s a quick case study.

I am going to show you how to create a page that ranks well because of highly targeted niche content using these steps

  1. Provide great content on a site where not much else exists.
  2. Do it better than the competitors.
  3. Be comprehensive and provide valuable content.
  4. Offer video and downloads as well as embeds where merited.
  5. SEO it properly so it can be found

Find underserved niche topics on the web

We operate a site called Just Weird Stuff which specializes in content about weird stuff we found in the Internet. Now that may seem odd but it makes us laugh and it drives a ton of buyer traffic to Amazon and other sites.We are always on the lookout for underserved niche topics on the web.

This gives us a chance to hone our skills in SEM, SEO and content marketing, but also in ecommerce. We own a few of these including WarehouseIQ.com, which serves the forklift industry. We also run Soursopstore.com, SoursopStore.ca, and AboutSoursop.com which deals in  tropical fruit and leaves sales that has a reputation in the natural medicine community as a tool against cancer. The there is FluffyStuffie.com which sells stuffed animals that we buy wholesale.

Anyway, back to WrenchIQ. On this site we did an analysis using the Ahrefs.com tool to see what works to drive traffic on this topic. We discovered the big traffic trend for people who search for construction truck specifications.

Bobcat specs are super niche

Specifically Bobcat specs. Now a Bobcat is a small 4.5-ton digger that is known as a skid-steer loader. And it turns out that thousands of people every month look at the specs of the various models. So we built a page about the various Bobcat specs, like this one which lists Bobcat 753 specs. We built images from the manuals we had. We transcribed all the key specification of the loader and we embedded a spec sheet. This provides an indepth look for anyone interested in the equipment to at a glance understand it specifications. And we do it better than any of the competitors.

This has Google raise its position to the top 10 search results (SERPs) as it is not that competitive, yet there is good traffic to be had of we rank well.

Deep dive on related topics

One site that does a very good job of creating hyperniche content is RickWantsToKnow.com which focuses on Adult ADHD run by Rick Green and Ava Green and their team. They have great content on all kinds of topics, but they also dive into on niches of the niche. They even offer a Friday Funnies page with emailed content. The site constantly wins front page of the search engines and often top 3 search results.

How to win search traffic with niche information on the web

So the take-aways are this:

  1. Provide great content where not much else exists.
  2. Do it better than the competitors.
  3. Be comprehensive and provide valuable content.
  4. Offer video and downloads as well as embeds where merited.
  5. Be sure to do your keyword research in a tool like AHREFS.com and ensure you optimize the onpage keywords selected.

Do this for any site and any topic and you will find you will rank better than anyone else and win the traffic you want.

The key takeaway:

Cover content no one else is doing well, do it better, and serve the audience that seeks it. They will come, because Google will send them.

How detailed niche content drives traffic

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