Why Do You Need to Use Captions?

Video content without any closed captions is like a musician or band playing to an empty auditorium. You may feel as though you have put all of your hard work into creating something, but you are not playing to a full audience. You need to know that we live in an online oriented society and it is no longer an option to create content that is not captioned. People all across the world are now engaging with content all the time and every single one of them has very different needs. If you use captions then you may find that it is very easy for you to engage with all of them and reach them efficiently.

It makes your content watchable without sound


In this day and age, people are always on the go. You don’t want to be blaring your device to all and sundry. Captioning makes it easier than ever for people to watch streams and this means that your audience can watch whatever they want with ease. If they are on public transport and they do not have any earphones or if they are in a very quiet place where they are unable to play sound then you can still engage your viewers without having to worry about this. Some 83% of people in the US watch media without sound, and 80% of people are more likely to watch a video when the captions are available rather than just skipping through. The main reason for this is because captions make watching videos much easier. If you want to add captions then automated transcription software is a
fantastic tool to have in your business toolbox.

Hands on keyboard
IMAGE SOURCE: Pexels.com


Boosting your Audience Attention

Captions make it much easier for you to capture your audience’s attention and keep it. Videos that have a longer viewing time need captions because this will help you to get your message across and it will also make it much easier for you to rocket the potential of your content from run of the mill content to great content. Captions have been found to boost the comprehension of the video and audio content and can also create a positive learning experience among students too.

Improving Accessibility

Did you know that 5% of the world’s population has hearing issues? This is a huge amount when you think about it. In fact, it equates to around 460 million people. They won’t be able to access your content if you do not provide them with some kind of caption.

Captions will support those who are hard of hearing or deaf and it will also encourage them to follow your content. The more accurate the captions are, the better. This is one of the many reasons why you should invest in audio descriptions as well as captions because it helps people to have a better understanding of what you are showing them, and it also helps them to feel much more connected to your media. In the world of business, captioning is incredibly important as it shows your audience that you care about them and it also means that you can get way more engagement out of every video that you show.

Andy Walker

Andy Walker

CEO/Senior Strategist at Cyberwalker Digital LLC
Andy Walker is CEO and Senior Strategist at Cyberwalker Digital. He is the author of five books and is a well known technology expert. Andy is a former G4TechTV host and currently appears in the media as a commentator of the Internet and all thing technology. He is co-authoring the book "Super You: How technology is revolutionizing what it means to be human" with CWD's Kay Svela.