Why Cyber Security Marketing is a Must

Whether you’re a vendor or a creator of cybersecurity software, marketing your product is critically important for your business’ success. Moreover, as cybersecurity experts are more than aware, informing consumers, workers, and business leaders about the threats they might come across online can dramatically reduce phishing, malware, and ransomware attacks – saving businesses billions of dollars each year. Getting your message out when you’re a cybersecurity provider might feel difficult, but this article argues that it’s an absolute must for anyone working in this crucial space.

New Threats

Most businesses and individuals are aware of cyber threats. They may have had a social media profile hacked in the past, or there might have been news stories about some of the most famous data breaches in recent history. However, consumers and business leaders, many of whom already use a cybersecurity system, are less aware of the developing nature of online threats. This is a key message to communicate to consumers: the ever-changing nature of online threats. This means that businesses should always review their cybersecurity offerings and should be prepared to switch providers if they find a blind spot in their protection at any time.

New Platforms

While the likes of Microsoft Teams and Slack have been around for many months, the cybersecurity risks and provisions that serve businesses on these relatively new platforms have only followed suit fairly recently. The result is that thousands of businesses are using online communication and team collaboration platforms which contain well-known backdoors that hackers can penetrate to extract data or inject malware. These Microsoft Teams protection tips, courtesy of McAfee, go to show just how important new security systems are in protecting businesses that have rushed to onboard with new platforms – especially since the beginning of the coronavirus pandemic. 

Varied Providers

There are dozens of different cybersecurity providers online – all of which offer slightly different packages to businesses that use different forms of technology in their backend. CEOs and business leaders are simply not equipped to scour through the online space to find the perfect cybersecurity solution for their firm and, even if they had the time, they wouldn’t know what they were looking for. Instead, cybersecurity providers can communicate the benefits of their product through smart marketing, including guest posts on tech websites and features in comparison lists and online reviews. 

More Customers, More Data

As any cybersecurity whizz will tell you, the more customers they serve, the more data they receive on the capacity of their product to protect businesses. With this additional data, engineers are able to spot patterns of attacks and data breaches more easily, leaving them with plenty of information that they’ll use to patch up weaknesses in your product, making for a more competitive cybersecurity solution over time. This is a final, important benefit of marketing your cybersecurity product: the more consumers use it, the more insights you’ll receive on how you can tweak and improve it over time. 

These four points serve to urge cybersecurity firms, consultants, and professionals to market their knowledge and the products they sell for the good of businesses across the world. 

Andy Walker

Andy Walker

CEO/Senior Strategist at Cyberwalker Digital LLC
Andy Walker is CEO and Senior Strategist at Cyberwalker Digital. He is the author of five books and is a well known technology expert. Andy is a former G4TechTV host and currently appears in the media as a commentator of the Internet and all thing technology. He is co-authoring the book "Super You: How technology is revolutionizing what it means to be human" with CWD's Kay Svela.