If you ever wondered what makes great content that drives good traffic and search engine love, then here’s a quick case study.
I am going to show you how to create a page that ranks well because of highly targeted niche content using these steps
- Provide great content on a site where not much else exists.
- Do it better than the competitors.
- Be comprehensive and provide valuable content.
- Offer video and downloads as well as embeds where merited.
- SEO it properly so it can be found
Find underserved niche topics on the web
We operate a site called Just Weird Stuff which specializes in content about weird stuff we found in the Internet. Now that may seem odd but it makes us laugh and it drives a ton of buyer traffic to Amazon and other sites.We are always on the lookout for underserved niche topics on the web.
This gives us a chance to hone our skills in SEM, SEO and content marketing, but also in ecommerce. We own a few of these including WarehouseIQ.com, which serves the forklift industry. We also run Soursopstore.com, SoursopStore.ca, and AboutSoursop.com which deals in tropical fruit and leaves sales that has a reputation in the natural medicine community as a tool against cancer. The there is FluffyStuffie.com which sells stuffed animals that we buy wholesale.
Anyway, back to WrenchIQ. On this site we did an analysis using the Ahrefs.com tool to see what works to drive traffic on this topic. We discovered the big traffic trend for people who search for construction truck specifications.
Bobcat specs are super niche
Specifically Bobcat specs. Now a Bobcat is a small 4.5-ton digger that is known as a skid-steer loader. And it turns out that thousands of people every month look at the specs of the various models. So we built a page about the various Bobcat specs, like this one which lists Bobcat 753 specs. We built images from the manuals we had. We transcribed all the key specification of the loader and we embedded a spec sheet. This provides an indepth look for anyone interested in the equipment to at a glance understand it specifications. And we do it better than any of the competitors.
This has Google raise its position to the top 10 search results (SERPs) as it is not that competitive, yet there is good traffic to be had of we rank well.
Deep dive on related topics
One site that does a very good job of creating hyperniche content is RickWantsToKnow.com which focuses on Adult ADHD run by Rick Green and Ava Green and their team. They have great content on all kinds of topics, but they also dive into on niches of the niche. They even offer a Friday Funnies page with emailed content. The site constantly wins front page of the search engines and often top 3 search results.
How to win search traffic with niche information on the web
So the take-aways are this:
- Provide great content where not much else exists.
- Do it better than the competitors.
- Be comprehensive and provide valuable content.
- Offer video and downloads as well as embeds where merited.
- Be sure to do your keyword research in a tool like AHREFS.com and ensure you optimize the onpage keywords selected.
Do this for any site and any topic and you will find you will rank better than anyone else and win the traffic you want.
The key takeaway:
Cover content no one else is doing well, do it better, and serve the audience that seeks it. They will come, because Google will send them.
