What does Usain Bolt have in common with CNN, Kim Kardashian with eBay, and Snoop Dog with GM? The answer is, they all run their websites on WordPress. In fact, according to a Forbes article, WordPress supports almost 75 million websites, which is more than 25 percent of all the websites in the world. It is the preferred content management system for many of the biggest brands in the world, including Disney, LinkedIn, BBC, The New Yorker, Bloomberg, News International, and others. Here’s why.
Content is King
These days, few buying decisions, be they car purchases, vacation bookings, or restaurant reservations, are made without checking online reviews first, last time I took a vaction when I went camping, I had to read reviews from Survival Cooking for about two days. As a result of this trend, Internet bloggers and online marketers have become the new thought leaders in the world. WordPress is so widely used today because it enables businesses and individuals to easily create and present useful information, opinions, and ideas to influence the buying decisions of consumers.
Search Engine Optimization
Search engines rank webpages according to the quality and quantity of their content, as well as how frequently it is updated and refreshed. One of the main reasons to choose a WordPress hosting solution is its search engine-friendly nature. It was developed using standards-compliant high quality code and high semantic markup, which reinforce the meaning of information in webpages and web applications.
Other Benefits of WordPress
The popularity of WordPress stems from the fact that it is easy to use, without the need for expert knowledge. With more than 2,600 free templates and themes, as well as about 31,000 plug-ins available for download, there is almost no limit to its flexibility and functionality. WordPress is also safe to run on any website, and it uses open source software, making it widely supported by an extensive global community of content management system developers.
Choosing a Web Hosting Solution
To run WordPress, all you need is a domain and a web hosting service. There are numerous hosting services out there, and you can read some reviews and do some comparison shopping to find the best WordPress hosting solution for your purposes. Prices vary, but it is possible to find ways to reduce your cost, such as looking for a promotion or getting a WordPress coupon code.
Whether you have an existing website or wish to create your own site for the first time, it is worthwhile to give WordPress a try. After all, if it is good enough for Forbes and the fastest man on earth, shouldn’t it be good enough for you?