Kissmetrics released this infographic that explains how buyers online relate to color when they purchase.
- 93% of buyers say visual appearance of product is key to their preference
- 85% say color dictate why they by a specific product
- Color increases brand recognition
- Black markets luxury products. Orange is aggressive, red creates urgency. blue creates trust
I love the section on color and types of buyers.
Check it out – the psychology of color on a buyer