Interactive calculators and tools can go a long way
to attract people that are looking for help with a particular problem. Cooking sites, for example, can offer metric conversion calculators. Banks can offer financial calculators and industrial companies can offer calculators related to their niche operations.
We built these materials handling calculators for a client and the pages are top traffic generating pages receiving visitors for related sites and search engines.
Why do calculators drive traffic?
Why does anyone visit a web page? Because its useful. Calculators solve problems instantly for people and so they return to them often and that repeat traffic is extremely valuable. IF you have the ability to build a web calculator on your content oriented site, then invest in it. It will require the help of a web developer, but its content that will return dividends again and again.