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8 best practices for SEO keyword selection

How to choose SEO keywords if your are a cosmetic surgeon i

What keywords do people type into Google to find your website?

To maximize value from your search engine optimization strategy, you should be identifying the ideal keywords that will attract the traffic you want to your web site.

This can be one of the more challenging aspects of SEO, because if you choose the wrong keyword set, you could find you are wasting your money.

The following best practices for SEO keyword selection will help you win large volumes of web traffic .

1. Use a keyword research tool like WordTracker to identify keywords that have high traffic volumes and low competition

2. Use keyword phrases not words. People don’t search for “cars” they search for “Ford Explorer deals in Cincinnati”. Put yourself in the searchers shoes. Come up with search phrases you think people will use to find your page, product or service.

3. Choose keyword synonyms. We have a client that rents dumpsters. So we optimize for dumpster rentals, rent a dumpster, bin rentals, and use works like containers, garbage bins and skips in the keyword phrase combinations.

4. Chasing high value keywords is expensive.There’s glory in winning a listing on the first page of Google for category defining terms, but you’ll spend a lot of money getting there. See the Wordtracker research table for “dog food”. Notice that dog food has similar search volume (A) to “best dry dog food”. COMP (B) refers to an index used to measure competition and in the case of “best dry dog food” it is much lower. IAAT (C) refers to number of pages that has the keywords linked on a web site. Far fewer pages are optimizing for “best dry dog food”. The effort and likelihood of success is better for “best dry dog food”. So that’s the keyword phrase you should select.

5. Optimize search phrases for geography. People looking for products and service tend to search for keyword phrases that include a location. And Google will rank products and services in a geography higher when they know a searcher is in that geography (they have technologies to determine this). Be sure to SEO around terms. One client we have at CWD specialized in industrial equipment in the Pacific Northwest so we optimize their SEO strategies for [keyword phrase] Oregon and [keyword phrase] Seattle because local buyers of products and services are looking for local providers.

6. Use plain English keyword phrases: Google is very clever at figuring out keywords on a page and ignoring words that are irrelevant. Optimizing for “Roof repair Sacramento” can be done with a headline on a post that says “Roof repair for Sacramento homes”. Writing English language content that reads well for humans will be rewarded by Google.

7. Think about the longtail. That is a list of keyword phrases that may only produce a handful of visitors each day. But if you capture hundreds and in some cases thousands of these. Your daily traffic will be extremely robust.

8. Post similar or related content. Posting content with related keywords is going to strength your site’s credibility for a particular topic. Google looks at a site content as a whole to evaluate what the site is about. If your site is an expert in a particular topic build content around it.

Using these best practices for SEO keyword selection will ensure that you target the right phrases, optimize your SEO spend and get the result you’re seeking.

Expert Infusionsoft Consultant in Niagara REGION

Expert Infusionsoft Consultant in Tampa, Florida

Here are 11 reasons why you should call Cyberwalker Media’s expert consultants to help you deploy your Keap / InfusionSoft campaigns and earn great revenue in the process!

1) We can make Keap and InfusionSoft do back flips

2) If you are in or near Niagara Falls Canada or any of the Niagara region towns or cities (we are in Grimsby), we’ll come to see you or Zoom to you during COVID-19 restrictions.

3) We not only deploy your campaign we’ll also train you or your staff on best practices

4) We understand the psychology of email marketing, not just the technical mechanics

5) We are masters at email content – our open rates run 40% to 50%

6) We’re local!

7) We partner with our clients to share the revenue. We earn when you do!

8) We know how to integrate Keap / InfusionSoft with 3rd party systems

9) We get results!

10) When we get to know you, we’ll bring you a key lime pie!

11) We can count to 11!

Contact Andy at andy@cyberwalker.com

How to drive digital leads to sales teams

Few corporate leaders know how to turn their company web site and mobile apps into a lead generation tool that drives digital leads to sales teams. Here’s a checklist to see if your company is doing what is needed to produce the leads that are there for the taking.That said, here is how to drive digital leads to sales teams:

1) Type in five terms that relate to your business that your potential customers might type into Google. Does your web site come up in the first 3 results? The first page? How far do you have to click into the results before you see your company name?

ACTION: Check if your competition is doing a better job. Audit for search engine optimization. Put in a plan.

2) Are you sending frequent emails to your customer list that has massive value? Send them helpful, expert info. Send them tips on how they can do their jobs better. Sell to them rarely and only offer exclusive, limited time offers that are available nowhere else.

ACTION: review and update your email marketing practices. Put in a strategy. Give them a way to interact with you back. Measure it all an capture real time actionable leads.

3) Is there an easy way for visitors to your website to interact with your company? A contact Us page is not enough. Are you engaging them with free reports, downloads and other assets.

ACTION: Develop an email capture program and build your list with great content.

4) Does you web site contain articles and blogs that contain “how to” content and helpful strategies and tips. Content that is useful not blatantly sales-motivated?

ACTION: You need a content library that will attract customer with problems that need to be solve with your company’s expertise.

5) Can you buy your products or services on-line? If you have products or accessories that can be sold through the web, you should be selling them online. Digital sales makes it easy for your customers to find what you are selling. A digital store can produce inbound traffic that can be closed by a live sales person. It can also take the load off sales people for the smaller commodities they sell. And it can be a good source of lead generation when a new customer buys a smaller item and can be upsold later to larger purchases.

ACTION: Ask your sales people if they are bogged down by small commodity sales. Develop a plan to sell online.

6) Is your company visible on social media? Do you know its Klout score? And is it over 50?ACTION: Use your online content to drive visibility on Twitter, Facebook, LinkedIn, Google+ and more. Find a young staffer that knows social media and engage them. And get strategic help as needed from the outside.

7) What does your company website look like on your tablet or smartphone. Do you know that 33+ per cent of web visits come from mobile devices today?

ACTION: Do a mobile audit and get a mobile friendly version of your web site live.

8) Get strategic help. You may not have the internal expertise to do any or all of the above items. A designed strategy lead by experts is key to success. ACTION: Find an agency that does it all and start a conversation. (Hint: contact Cyberwalker Digital)

Should I hire an SEO expert or learn it myself

If you want your company web site or your revenue-generating web property to rank better in search engines to attract more traffic, then you need to understand SEO or Search Engine Optimization.

However, do you learn it yourself or hire an expert? The simple answer is a bit of both. As a business owner, you know all too well that there’s rarely time to become an expert in all skills needed to run a business.

That said, SEO is one skill that is worth gaining some proficiency in, because outsourcing can be expensive and an ongoing monthly cost. However, it can also be a source of web traffic that is more cost effective than buying visits through advertising.

You best approach is to find an SEO expert that is willing to not only do the work, but also mentor you (or one of your staff) in the necessary skills.

The combination of your in-house proficiency and their implemented strategy will keep ongoing SEO consulting costs down and still realize results. A good SEO expert will do an analysis of your web site to see where you are at today and measure results all the way through the process. They can help you research relevant keyword phrases (e.g. “ Cincinnati plumbing supplies”, not just “plumbing”) that will attract the right kind of traffic to your business.

You’ll also need to reconfigure your pages to improve your rankings for the targeted keyword phrases. Ask your expert to provide guidance and show you how to improve one page to start with. Instead of optimizing all the targeted pages for you, have them provide a briefing document for each page. Then follow the guidance to learn the techniques and do the work yourself. You will learn an enormous amount in the process.

Another core task you will need help with is increasing the number of links in to your pages from other sites (these are called “in-links”). Google scores a web page higher if other web sites link to it. This activity is more important than on-page optimization, however it should not be done without optimizing your pages as well.

SEO experts typically charge you to find third party sites that will link to your site and charge you a monthly fee to maintain this process.

You may want to buy this service initially but again have them train you in strategies to do in-linking yourself. Not all SEO experts will do this as it is a good revenue stream for them, however the good ones will teach you starter secrets.

If you can deploy an initial expert-designed strategy, learn some in-house capabilities, then bring your SEO expert back for quarterly audits and pay them to support your own in-house capabilities, then it will go a long way to getting the results you want and keeping costs down.

If you are looking for an SEO expert that will get you started and train you or your staff in the expertise then contact Cyberwalker Digital. We would be delighted to help.

The 5 rules of the new email marketing

Gone are the days of email blasts. If you are serious about using email marketing as a tool to develop your business and your reputation that can lead to a measurable sales lift then follows these rules.

1) Treat people on your list like gold. Send them only great material. Do not blast them with questionable offers or low value content.

2) Offer rare and exclusive content and offers. Make them feel special. Make them feel like they are part of an exclusive club. Don’t give way content on your list that is generally available.

3) Use scarcity. It’s a privilege to be on your list so create a sense of urgency for anything you offer and take it away if it is not acted on by your subscribers quickly.

4) Clean and segregate your email list. For those that are inactive and do not engage demote them to a list that you can work a little harder to generate interaction. Use a Smart CRM to do this. (Not sure what that is? Ask me). Promote to a premium list those that click, interact and engage with what you offer. Give those people your best stuff.

5) Don’t sell. Never hard sell to your list. Offer opportunities that have high value and make those offers short lived. Make offers at a ratio of 10 to 1 or better. Send 10 pieces of great content to every one sales offer.

There’s a ton of psychology in the new email marketing. make sure you learn the techniques and spin it into new and growing revenue.