If you want to run a successful cosmetic surgery practice and win the majority of the local business, a strong web site is crucial.
At CWD, we don’t say this is true of all businesses. We’ve worked for clients in other industries who’ve been quite successful generating leads with a content-rich site that wasn’t so pretty. But for cosmetic surgeons – doctors in the business of aesthetics -having a great web site will help you build credibility.
As a cosmetic surgeon, you should have a site that is both visually appealing and has informative content. These two elements will help you maximize the leads you generate from the web.
Having a strong web site, that is updated weekly with informative content, and SEO’d so people can find you, is one of the easiest ways to grow your business. It also requires only an upfront investment and then minimal effort each week to keep it running.
Websites for cosmetic surgeons: Advice from digital experts
Many patients begin their search for a cosmetic surgeon on the web. To find an area surgeon, they’ll do a local search on Google, Bing or Yahoo, using keyword phrases like “Cosmetic surgeon in Tampa” to find you.
Here is what you should know about the typical patient who finds you from a web search:
#1 – They won’t even look at your site if it’s not on the first page of search rankings. Most of the time, the person will only evaluate cosmetic surgeons who appear on the first page of Google. Quite often they only look at the first five sites that appear in the search rankings.
If your site appears at the top of search engine ranking , it’s immediate validation for your business. It means that:
- People can find you easily, because
- Lots of people visit your site, and
- You are popular
- Since, you’re so popular you’re probably a good surgeon. It’s likely they will reach out to you for an initial consultation.
If you do a search right now using keywords you think potential patients would use to find you and your site does not appear at the top of the list, you need to SEO your site.
SEO is one of the most important things you can do to grow your business. At CWD, 70% of the business we generate are people who find us on the web (because we have SEO’d to ensure they find us). They call us. We don’t have to go hunting for them.
#2 – If your site appears on the first page of search results there two things you need to make sure you have in place, so you can stand out from the competition. If you do happen to appear in the top 1-5 rankings (or at least on the first page) chances are you will beat out the competition if you have:
- A visually appealing site
- A site with great content that is updated regularly
What’s important to consider, is that in most cases a nice looking site with informative content that is updated regularly will do better than an extremely fancy site with minimal content.
#3 – For a cosmetic surgeon, a highly informative content-centric site is essential. Potential clients don’t know about your field. So, it’s important that you do a good job to share your knowledge with them in an easy-to-understand manner.
A content-centric site sends these messages to a potential patient of yours:
- You are an expert in your field
- You are trustworthy
- You know what you are talking about
- Customer service and their personal experience with your business is of high importance to you
You should also include a capture box on your site. It’s a way for you to obtain the site visitor’s contact information. This way, you can reach out to them via email and build a relationship.
If you’d like a FREE site audit within 24-hours so you can get a sense of the strengths and weaknesses of your web site, CLICK HERE.