Cyberwalker Blog

Social media success: 5 quick tips

Want to use social media to grow your business and generate more sales leads? Read these 5 quick tips.  Number #5 is probably the most overlooked and most important, but you should definitely get more followers on Soundcloud if you want more publicity.

Social media success: 5 quick tips

1) Be sure to post a profile and appropriate brand images or supporting brand images on your social media accounts. Users should have the same brand experience as if they visited your website or came to your company premises. Use the page background, banner image, and feature image options to your brand advantage.

2) Do not hard sell on social media. Create opportunities for engagement with intriguing offers.  Provide more free valuable expert content than salesy content.

3) Share great content links on social media. It’s a good way to drive people to your web property. Make sure when they land on the content there is a clear way to reach you using a call to action.

4) Be sure to use Pinterest. It is image-centric and is a good way to share links. Product marketers that sell to women do very well on Pinterest.

5) Share content from other web sites. It sets you up as an expert, who understand the industry they are in. Sticking to your own content makes you look self-serving and limits your appeal to people seeking expertise. Share. Share. Share. You look generous. And smart.

 

Social media etiquette: 3 quick tips

Understanding how to use social media to grow your business isn’t as difficult it seems. It’s actually quite straightforward. Step 1 is to set up an account on the following platforms: Facebook, Twitter, LinkedIn, Instagram and Google.

Step 2, post informative content often (at least 3 times per week). And Step 3 is to learn a few basic rules regarding social media etiquette.  To help you with that, here are 3 quick tips.

Social media etiquette: 3 quick tips

  1. Don’t follow back everyone who follows you on a social platform. Choose the people who provide value to you and monitor their tweets for content you care about. When you follow someone back it sends the message that you’re interested.  So, when you do follow up back make sure you share their content and engage them. It will help you build a relationship. The goal for you is to develop a social media community of contacts you care about
  2. Do respond to everyone who reaches out to your brand through social media. They are interested in you, so, engage them. Be helpful or add value to them in your response.
  3. For people who are malicious and negative on social media either ignore them, or if they have a complaint against your brand, address it but take it out of social media as fast as possible. Don’t turn it into an online battle.

How to simplify your social media posting: Use Hootsuite

Owning a social media account is not enough; you have to keep it populated with good content. Share blog posts and other valuable content you post regularly on  your website at least three times per week.

You can do this easily if using a free online tool called Hootsuite. When you setup an account you can schedule your social media posts to go out regularly through out the week.

How to simplify your social media posting: Use Hootsuite

how to simplify your social media posting

What you need to know about Hootsuite:

Hootsuite is a hosted social media management system that helps you keep track and manage your many social network channels.

 You can use Hootsuite to:

  • Post on multiple social media platforms at the same time
  • Automate your social media posting
  • View posts from all your platforms in one place and reply to them easily
  • Receive alerts when someone interacts with your social media posts
  • If you have a team of people that manages your company’s social media they can see the activity of others
  • Improve your customer service by speeding up your response time
  • Use the Hootsuite app and manage social media from anywhere using a mobile device

To find out more about Hootsuite or to sign up for a free account visit: http://www.hootsuite.com

 

Calculators are content that drives mega traffic

Interactive calculators and tools can go a long way
to attract people that are looking for help with a particular problem. Cooking sites, for example, can offer metric conversion calculators. Banks can offer financial calculators and industrial companies can offer calculators related to their niche operations.

We built these materials handling calculators  for a client and the pages are top traffic generating pages receiving visitors for related sites and search engines.

Why do calculators drive traffic?

Why does anyone visit a web page? Because its useful.  Calculators solve problems instantly for people and so they return to them often and that repeat traffic is extremely valuable. IF you have the ability to build a web calculator on your content oriented site, then invest in it. It will require the help of a web developer, but its content that will return dividends again and again.

Content that asks if the reader made a mistake

People are terrified of making mistakes, so be sure to produce content that asks if the reader made a mistake. This content can be very viral. Everybody wants to know what they are doing wrong, or validate what they are doing right.  Spell out the mistake such as – Did you fail to deploy this one easy traffic attracting strategy that most people miss?  These kinds of articles are what’s called link bait that everyone loves to click on.

Why “mistake” content can go viral

People are afraid of missing out on something that they should have known. Or could have easily done. There’s a fear that everyone knows something that they don’t, so when a headline with this kind of content pops up people check in to make sure they are up to speed. It comes from the innate desire to survive. And when there’s an apparent threat (to your competency, for example) you act quickly to fill the hole. The only problem a lot of people use it to mis-direct web visitors. They make it sound like a concern and then get the click only to reveal its not such a big deal. This  trains web visitor to be less responsive to this five -alarm content so be sure if you use this tactic that what you reveal as a solution to the mistake has great value.

 

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Content that asks if the reader made a mistake

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