Cyberwalker Blog

Social media etiquette: 3 quick tips

Understanding how to use social media to grow your business isn’t as difficult it seems. It’s actually quite straightforward. Step 1 is to set up an account on the following platforms: Facebook, Twitter, LinkedIn, Instagram and Google.

Step 2, post informative content often (at least 3 times per week). And Step 3 is to learn a few basic rules regarding social media etiquette.  To help you with that, here are 3 quick tips.

Social media etiquette: 3 quick tips

  1. Don’t follow back everyone who follows you on a social platform. Choose the people who provide value to you and monitor their tweets for content you care about. When you follow someone back it sends the message that you’re interested.  So, when you do follow up back make sure you share their content and engage them. It will help you build a relationship. The goal for you is to develop a social media community of contacts you care about
  2. Do respond to everyone who reaches out to your brand through social media. They are interested in you, so, engage them. Be helpful or add value to them in your response.
  3. For people who are malicious and negative on social media either ignore them, or if they have a complaint against your brand, address it but take it out of social media as fast as possible. Don’t turn it into an online battle.

How to simplify your social media posting: Use Hootsuite

Owning a social media account is not enough; you have to keep it populated with good content. Share blog posts and other valuable content you post regularly on  your website at least three times per week.

You can do this easily if using a free online tool called Hootsuite. When you setup an account you can schedule your social media posts to go out regularly through out the week.

How to simplify your social media posting: Use Hootsuite

how to simplify your social media posting

What you need to know about Hootsuite:

Hootsuite is a hosted social media management system that helps you keep track and manage your many social network channels.

 You can use Hootsuite to:

  • Post on multiple social media platforms at the same time
  • Automate your social media posting
  • View posts from all your platforms in one place and reply to them easily
  • Receive alerts when someone interacts with your social media posts
  • If you have a team of people that manages your company’s social media they can see the activity of others
  • Improve your customer service by speeding up your response time
  • Use the Hootsuite app and manage social media from anywhere using a mobile device

To find out more about Hootsuite or to sign up for a free account visit: http://www.hootsuite.com

 

Calculators are content that drives mega traffic

Interactive calculators and tools can go a long way
to attract people that are looking for help with a particular problem. Cooking sites, for example, can offer metric conversion calculators. Banks can offer financial calculators and industrial companies can offer calculators related to their niche operations.

We built these materials handling calculators  for a client and the pages are top traffic generating pages receiving visitors for related sites and search engines.

Why do calculators drive traffic?

Why does anyone visit a web page? Because its useful.  Calculators solve problems instantly for people and so they return to them often and that repeat traffic is extremely valuable. IF you have the ability to build a web calculator on your content oriented site, then invest in it. It will require the help of a web developer, but its content that will return dividends again and again.

Content that asks if the reader made a mistake

People are terrified of making mistakes, so be sure to produce content that asks if the reader made a mistake. This content can be very viral. Everybody wants to know what they are doing wrong, or validate what they are doing right.  Spell out the mistake such as – Did you fail to deploy this one easy traffic attracting strategy that most people miss?  These kinds of articles are what’s called link bait that everyone loves to click on.

Why “mistake” content can go viral

People are afraid of missing out on something that they should have known. Or could have easily done. There’s a fear that everyone knows something that they don’t, so when a headline with this kind of content pops up people check in to make sure they are up to speed. It comes from the innate desire to survive. And when there’s an apparent threat (to your competency, for example) you act quickly to fill the hole. The only problem a lot of people use it to mis-direct web visitors. They make it sound like a concern and then get the click only to reveal its not such a big deal. This  trains web visitor to be less responsive to this five -alarm content so be sure if you use this tactic that what you reveal as a solution to the mistake has great value.

 

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Your opinion posts are mostly useless in content marketing

Be sparing about opinion-based content. Typically nobody cares about your published opinion unless it’s about major issues impacting your customers and industry…and it offers a solution that is verifiable.

Most of the time your opinion laid out like a blog post will either infuriate a potential customer – or more likely bore them. Everyone has an opinion. Why is yours more important than others? A consumer that reads your opinion will not likely drive a sale. Except…

The Two Exceptions to the Rule

Of course there are exceptions to this rule.

Exception 1) If you are a somebody then your opinion may count. When Barack Obama has an opinion people listen. When Warren Buffet has an opinion people listen. If you are the president of an association or a leader among a large group of people or a newspaper editor, your opinion may matter. And it might drive popular opinion. Hollywood stars have this kind of clout.

Exception 2) If you produce comparative content, like a review that compares three products or summarizes a product category then your opinion has value. But only as a service to provide contrasting information that helps a person make a buying choice.

Otherwise, keep your opinion to yourself in content marketing. Nobody cares what you think. The irony is the people that ignore this tip will write their opinion anyway. And their mom, their spouse and a guy that clicks on it by accident will see it.  And it will be lost in the depths of the Internet.

Your opinion posts are mostly useless in content marketing

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